Compliance- where you have opposite public and private views
Identification- where you value a part of the group so you go along with the behaviour of the group. However,
you may still have some separate private views to the group
Internalisation- your public and private views are the
same and you agree whole-heartedly with the group
Explanations for conformity- Dutch and Gerrard
Informative social influence is where we go with the group as we believe they have the right information.
Evidence: Lucas et al and math problems, Jenesse and beams study (1932), Perrin and spencer disagree
Normative social influence is where we go along with the group as we want social acceptance.
Evidence- Crutchfield and Asch
Evaluation of explanations- nAffiliators (McGhee and Tavern), two-process approach so hard to know which explanation is at work, cultural bias, NSI has practical application in explaining bullying and
teens smoking