The purpose of business ethics: The
three ethical arguments
1. To maximise profits for owners and
shareholders
This argument argues that only those
activities which increase profit are to be
encouraged, as this is the only way that
companies will strive. This view is held
by the economist Milton Friedman
2. To have moral responsibilities
towards stockholders including
employees, consumers, the local
community and society as a whole.
3. Adapted Social Contract
Theory-based on the ideas of
John Rawls in his 'A theory of
Justice'
This argument considers that employees and other
stakeholders should be given a voice as to how the
business operates. It is criticised as businesses are
property, not a means of distributing social justice.
Key Ideas in Business Ethics
Milton Friedman "the question is, do
corporate executives, provided they stay
within the law, have responsibility in their
business activities other than to make as
much money for their stockholders as
possible? My answer to that is no, they
do not"
Robert C Solomon "Good employees
are good people, and to pretend that
the virtues of business stand
isolated from the virtues of the rest
of our lives.. is to set up that
familiar tragedy in which a
pressured employee violates his or
her personal values because, from a
purely business point of view, they
'didn't really have any choice'
Immoral Business: the world of business is always
changing and developing, but there is nothing new in the
awareness of ethical issues in the world of business.
Elements of business ethics: more than
just cheating, need to think about
stockholders/shareholders/stakeholders,
development from unchecked industrial
revolution
Improvements over 200 years
trade unions
parliamentary action
improvements in Child Labour and working conditions
1970- 1975 Equal Pay Act
1971- Protection against unfair dismissal (eg. for
race, gender, pregnancy, marriage, appearance)
Landmark of the Great Dock Strike, 1989- intervention
from church and parliament of morality of employment
Corporate Social Responsibility
the belief that an organisation has ethical responsibilities both in
its own conduct and to the wider community of stakeholders
range of stakeholders-
anyone who is affected.
Employees, families,
communities,
environment, community
conflicts with Friedman's idea
although most businesses try to always 'do the
right thing', most have a max of philanthropic
projects alongside hard business decisions that
damage some stakeholders
CASE STUDY: Apple. Under Steve Jobs it was a fantastic
business but with ethical issues and less corporate social
responsibility. Critics questioned the health and safety conditions
of the Foxconn factory in the town of Longhua, Shenzhen, China
which had 200,00 workers. Tim Cook has received
acknowledgment for progress in the business after 18
attempted suicides in 2010 and workers being paid 1.12 an hour.
Aplle has incresed its audits of labour practices and offered a
greater level of transparency than in the Jobs era. IN 2012 Apple
published a list of all 156 supplies in its supply chain for the first
time.
Cardinal Vincent Nichols, Archbishop of Westminister,
drew on natural law and the tradition of Catholic social
teaching to commend seven principles for good
business. (here I have included the simplest ones)
Human Dignity: This notion is part of the idea that we are all
made in the image of God, but in secular terms it emphasises, as
the Cardinal said, that 'each person can never be merely an
instrument valued just for their usefulness'. William Temple had
also insisted in his work that good is always personal. Things are
done for the sake of the persons,
The common good: Nichols defines this as 'the set of social
conditions which allow people more easily to develop,
individually and communally'. Like Temple, he examines the
challenges of moving beyond profit as an end to the actual
good of persons (for which profit may be an invaluable
means).
Solidarity: This was a major
concern of Pope St John Paull
ll. It is the expression of
Donne's idea that 'no man is
an island'. We are all in this
world, dependent on each
other; for Nichols, it 'means
being in touch with the needs
of communities, striving for
the common good
particularly by looking for
ways of helping
underprivileged communities'
Sustainability: This
stresses our duties
to future
generations, care
for resources and
the environment.
Kant's ethics focused on the
need to treat people as ends
and not just means for some
other purpose because they are
beings of dignity- autonomous
and rationale. They have worth
not because of what they own
but because of what they are.
Utilitarian ethics focuses on
the consequences for the
greatest goo. The greatest good
could be interested in terms of
the greatest profit. This might
lead to a ruthless attempt a
maximise income at all costs.
Whistleblowing
Whistleblowing
occurs when a
member of an
organisation
reports misconduct
by a superior or
co-worker.
For
When we join a
company we do not lose
our wider loyalties or
our moral values.
Utilitarians would argue that the employee must report misconduct that could cause potential harm because it is serving the greater good.
Utilitarianism is the moral doctrine that one
should always seek the greatest balance of
good over evil. If the employee were to be
loyal to the emplyer or co-worker, the cover
up could lead to greater harm for those who
are supposed to be protected.
Utilitarianism is a teleological theory
which means it judges the goodness
of an action by its outcome
Bentham's brand of
utilitarianism, Act utilitarianism,
judges every situation
individually. In every case
Bentham considered would action
would bring out the greatest
good.
Bentham's principle of utility would argue
that the employee must report the
misconduct because you must 'seek always
the greatest balance of good over evil'.
This ethical theory can be helpful
because its flexible t individual
circumstances.
However, the problem with act utilitarianism is that it needs to
suplemented by the theory of what good is'. For one person the
greatest good could in fat be being honest and true to your employer.
How would Bentham's Hedonic Calculus benefit this decision making process?
Rule Utilitarianism
John Stuart Mill
developed Bentham's
brand of utilitarianism,
and made the jump to
justify 'the greatest
number'.
Mill developed 'Rule
utilitarianism' to
make this ethical
theory practical to
use when creating
rules for society.
In some cases, using rule utilitarianism can mean that individual pleasure is sacrificed for the greater good of a
wider community. In the case of whistleblowing, rule utilitarianists would decide that although reporting
misconduct may make the employee uncomfortable, it must be done to ensure the greatest good is given to the
greatest number in society
For Mill, it was necessary to tell the truth,
in this case reporting illegal or dangerous
activity, because that leads to the greatest
happiness of the greatest number.
Rule utilitarianism can be helpful when deciding
whether whisteblowing is the correct action to take
because it as in ethical theory based on common
sense, and is accessible to everyone.
However, Mills rule of liberty could argue that the company or co-worker
should be free to act as they please, which would not produce the greatest
happines
Against
People do not like to
seem disloyal. 'Loyalty
matters for building
trust and good
relationships that are
the social glue of
functioning
organisations- part of
Aristotle's civic
friendship'
Knowing what to do, and
having the courage to do so
are two different things.
In
organisational
structures like
the military,
the entire
culture as the
code of conduct
in which
superiors are
never
questioned.
Kantian Ethics would argue that we
must do our duty, and this includes
loyalty to your employer and
co-workers.
For many
employees,
whisteblowing
can be seen as
'snitching' and
being
dishonest,
consequently
ruining
relationships in
the work place.
Kant believed that duty was different to being kind. For example, the kind thing to do in the case of whistleblowing would be to report the misconduct to protect others.
However, our duty is to be loyal to the company and whistleblowing would question our loyalties.
Kant's first formulation of the categorical imperative
would argue that if everyone reported misconduct in
companies, there would be mass breakdown in the
relationship between employers and employees.
However, it could be argued that our duty includes wider loyalties to
our own values, and the public
The employee must make the decision between their morals and their loyalty to the company,
In most cases, whisteblowing is not a
personal complaint against the employer, it
is reporting something that affects, or
threatens the wider public.
Globalisation
trading has taken place throughout history
one of the most significant
inventions of the middle ages was
the invention of the double entry
bookkeeping- Muslim civilisations
from about 624 AD
deposit money in a bank in one country and draw
against that deposit at a branch in another
country
fast food restaurants eg. Mcdonalds
power of governments is more constrained than business
companies exploit
labourers in LEDCS as
they create the most
profit
the value of global trade has
increased 'astronomically' in
the last 60 years. Between
1958 and 1998 it was
believed to have increased by
a factor of over 80. There is
a big money to be made if
you are a transnational
corporation as they seem to
control approximately 2/3 of
all global products and the
international trade that sells
them (Phillippe Hugon)
it is now easier to
run a business and
source raw
materials in
foreign countries
where trade is
cheaper and so are
labourers
'integration of national
economies into the
international economy
through trade, foreign direct,
investment, capital flows,
migration, and spread of
technology' definition of
globalisation by Jagdish
Bhagwati
Worldwide Investment
Major disaster in one country =
stock markets of all the world
suffer eg. Wall Street Crash
Electronic investment means that
investors/companies can trade
instantly all over the world. Big
banks and companies become global-
known worldwide
fortunes of big global companies affect whole economies- investment but also use of local suppliers and labour
The Global Issue
accusations are made that
multi-national companies are guilty
of exploiting conditions in the nation
they are subject to the regulations
of eg- workers safety
also may treat suppliers in
developing countries
unfavourably to get goods at
minimal prices
another issue in globalisation is the cultural effect
on indigenous people as they are affected by
business whose values are different from their
own- eg deforestation of the amazon rainforest
however- communications raises awareness of such issues