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EKB MODEL (5 Stage decision making Process)

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University bachelor degree MKTG2501 Mind Map on EKB MODEL (5 Stage decision making Process), created by Kate Sherry on 11/06/2014.
Kate Sherry
Mind Map by Kate Sherry, updated more than 1 year ago
Kate Sherry
Created by Kate Sherry over 11 years ago
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Resource summary

EKB MODEL (5 Stage decision making Process)
  1. (Consumers as problem solver) Consumers will gather as much data as needed to make an informed decision. Consumers form expectations of the value of additional information and continue to search. Utilitarian assumption. People put themselves out to collect as much information as ossible.
    1. 1.PROBLEM RECOGNITION
      1. 2. INFORMATION SEARCH
        1. 3. EVALUATION OF ALTERNATIVES
          1. 4. PURCHASE (SELECTION OF ALTERNATIVES)
            1. 5. OUTCOME (POST PURCHASE)
              1. Satisfaction / Disatification
                1. Brand loyalty
                  1. Quality
                    1. Disposal
                  2. Evoked set
                    1. Mental categories of products
                      1. Product positioning
                        1. Competition
                          1. Exemplar
                          2. Internal
                            1. External
                            2. Opportunity (Ideal to Actual)
                              1. Need (Actual to Ideal)
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