69. The Brain Responds Uniquely to People You Know Personally

Description

Note on 69. The Brain Responds Uniquely to People You Know Personally, created by Alyssa Melendez on 28/01/2020.
Alyssa Melendez
Note by Alyssa Melendez, updated more than 1 year ago
Alyssa Melendez
Created by Alyssa Melendez almost 5 years ago
0
0

Resource summary

Page 1

In 2010, Fenna Krienen conducted research into four types of possible connections (see image below) we make at social events and how our brain reacts to them. Our Medial Prefrontal Cortex (MPFC) is the part of our brain that perceives value and regulates social behavior. Krienen found that when people talked about friends and relatives, regardless or whether they have a lot in common or not, the MPFC was active. However, when they talked about strangers, even if they had a lot in common, the MPFC remained inactive. Jonah Lehrer connected this research to social media by noting that sites like Facebook, which is more about connecting with friends and family, activates the MPFC while sites that are more about connecting with strangers such as Twitter and LinkedIn do not. What Does This Mean For Us? When working with or designing for Social Media, keep in mind the differences in the connections made on each site. Social Media that is focused on friends and family will naturally be more motivating and gain more use than sites that are about networking with strangers.

Show full summary Hide full summary

Similar

Higher Level Economics
Jim hammerton
Chemistry General Quiz
lauren_johncock
Biology F212 - Biological molecules 1
scarlettcain97
Themes in Macbeth
annasc0tt
A2 Organic Chemistry - Reactions
yannycollins
Chemistry Keywords
John Appleseed
GCSE French - The Environment
Abby B
Blood Brothers Characters
Lauren Saxon
GCSE REVISION TIMETABLE
megangeorgia03
Navegacion
Adriana Forero
Část 4.
Gábi Krsková