Sweet Papaya Notes

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Notes taken from the June 2014 OCR case study from the AS Exam
LouisTaylor_
Note by LouisTaylor_, updated more than 1 year ago
LouisTaylor_
Created by LouisTaylor_ over 10 years ago
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Sweet Papaya is a co-operative that is run by local university students in the universities students unionThe university students that work for the company have no previous experience working in a retail job

The company is set up not to make a profitThey sell organic locally sourced fruit and vegetables

SWOT ANALYSIS:Strengths: There are no close shops in the village that sell a wide range of fruit and vegetables, the fruit and vegetables are sourced from local farms, they also have a strong company awareness locallyWeaknesses: There is only one till and it does not process card payments, orders are taken on scrap pieces of paper and are often lost, there is limited space where the company can operate, staff punctuality is low and they are not paid to work, the staff are made up of the university studentsOpportunities: Start selling dairy products, grow the businessThreats: Economy, weather, finance 

PEST ANALYSIS:Political: A license is needed in order to sell dairy productsEconomical: They do not have any source of income as they are not set up to make a profit - this means that they are not able to grow the businessSocial: They are know well in the local communityTechnology: Order system is written on scrap pieces of paper and are often lost, they can only take cash payments, there is only one till so multiple orders cannot be taken at once (this means that there is often a long queue of people)

There is a membership scheme where members pay £10 annually. All customers have to pay this charge to be able to shop with the company.The funds raised from the membership fee are used to print leaflets and on stationary

PRICE LIST:Box of Vegetables/Salad: £5Box of Fruit: £3Fruit and vegetables are seasonal dependant on what the farmers are growing. However, customers are asked what they want in their boxes

The current managers of the business are in their second year of their university course so would have to train and pass over the business to their sucessors

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