Alice Nguyen
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Quiz on Lecture 9: Direct Marketing, the Internet & Sales Promotion, created by Alice Nguyen on 10/10/2017.

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Alice Nguyen
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Lecture 9: Direct Marketing, the Internet & Sales Promotion

Question 1 of 11

1

What is classified as 'media'?

Select one or more of the following:

  • Mail

  • Catalogues

  • Infomericals

  • Public Relations

  • Transaction

  • Consumer

Explanation

Question 2 of 11

1

What are the objectives of direct marketing?

Select one or more of the following:

  • To build an image

  • Educate and inform customers

  • To evoke emotional connection with customer

  • To ensure that marketing objectives are met

  • To test a product

Explanation

Question 3 of 11

1

Advantages of Direct Marketing

Select one or more of the following:

  • Accuracy

  • Image Factors

  • Capability

  • Testing

  • Frequency Potential

Explanation

Question 4 of 11

1

There is a significant change in the structure of the society today hence why there are different direct marketing approaches.

Select one of the following:

  • True
  • False

Explanation

Question 5 of 11

1

What are some reasons for rapid adoption of the Internet?

Select one or more of the following:

  • Increased desire for information

  • Speed and convenience

  • Ability to control information

  • Reducing customer base

  • Having less customers

  • More accountability

  • Target customers

Explanation

Question 6 of 11

1

What is owned media?

Select one of the following:

  • media channel that a brand owns such as their website, mobile site, blog or twitter account

  • the most traditional style of advertising, paid media is when a brand pays to leverage a channel such as display ads, paid search or sponsorships

  • is when consumers become the media talking (WOM). Often the result of well-executed and well co-ordinated owned and paid media

Explanation

Question 7 of 11

1

What is earned media?

Select one of the following:

  • the most traditional style of advertising, paid media is when a brand pays to leverage a channel such as display ads, paid search or sponsorships

  • is when consumers become the media talking (WOM). Often the result of well-executed and well co-ordinated owned and paid media

  • a media channel that a brand owns such as their website, mobile site, blog or twitter account

Explanation

Question 8 of 11

1

What are some ways of advertising on the Internet?

Select one or more of the following:

  • Banner ad

  • Sponsorships

  • Paid searches

  • Print media

  • Email

  • Content aggregators

  • Portals

  • Blogs

  • Magazine column

  • Business card

Explanation

Question 9 of 11

1

Why are some motivations and reasons for social media?

Select one or more of the following:

  • Driving traffic to one's site

  • Easy communication

  • Share ideas

  • Plagiarism

  • Gain information

  • Brand exposure

Explanation

Question 10 of 11

1

Reasons for increase in sales promotion

Select one or more of the following:

  • Brand proliferation

  • Fragmentation

  • Declining brand loyalty

  • Shape brand

  • Accountability

  • Surveys

  • Information access

Explanation

Question 11 of 11

1

Trade-orientated promotions include?

Select one of the following:

  • Coupons, samples, programs, event marketing.

  • Incentives, trade, allowances, coupons, point of purchase, brand equity.

  • Allowances, point of purchase, trade shows.

  • Samples, event marketing, contests and dealer incentives.

Explanation

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