Dean Audicho
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Law Quiz on Week 8: Broadcast Media/Print Media/Support Media, created by Dean Audicho on 14/10/2017.

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Dean Audicho
Created by Dean Audicho about 7 years ago
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Week 8: Broadcast Media/Print Media/Support Media

Question 1 of 6

1

Broadcast media includes;

Select one or more of the following:

  • TV

  • Internet

  • Newspaper

  • Radio

Explanation

Question 2 of 6

1

Print media includes;

Select one or more of the following:

  • TV

  • Newspaper

  • Internet

  • Magazines

  • Radio

Explanation

Question 3 of 6

1

The similarities between radio and TV include;

Select one or more of the following:

  • Are time oriented media

  • Are sold in time segments

  • Have some network affiliates

  • Have some independents

  • Use the public airway

  • Are regulated

  • Are externally paced media

  • Are passive, low-involvement

  • Both are internet based

Explanation

Question 4 of 6

1

'Time-shifting' is when someone records live TV and watches it at a later time

Select one of the following:

  • True
  • False

Explanation

Question 5 of 6

1

Select from the dropdown list to complete the text.

Advertising is any ( paid, non-paid ) form of non-personal communication about an organisation, product, service or idea by identified sponsor

Explanation

Question 6 of 6

1

Benefits of using TV to advertise include;

Select one or more of the following:

  • facilitates creativity and impact

  • people are more likely to buy something that has been advertised on TV

  • Improves coverage and cost effectiveness

  • promotes captivity and attention

  • Increases Selectivity and flexibility

Explanation

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