Leo Yuan
Quiz by , created more than 1 year ago

Quiz on 3, created by Leo Yuan on 28/10/2017.

32
0
0
No tags specified
Leo Yuan
Created by Leo Yuan about 7 years ago
Close

3

Question 1 of 20

1

A managerial framework for evaluating the household decision-making process includes:

Select one of the following:

  • steps in the decision process.

  • marketing tactics.

  • household members involved.

  • all of the given answers.

Explanation

Question 2 of 20

1

A manifest motive is:

Select one of the following:

  • a social motive.

  • a non-social motive.

  • the highest level of Maslow's hierarchy.

  • a motive the consumer will admit to.

Explanation

Question 3 of 20

1

A manufacturer that introduces a new snack product by giving numerous free samples is probably using:

Select one of the following:

  • classical conditioning.

  • operant conditioning.

  • punishment conditioning.

  • cognitive learning.

Explanation

Question 4 of 20

1

A member of a household unit can be a(n) ______________ in a decision making process.

Select one of the following:

  • information gatherer

  • influencer

  • decision maker

  • All of the given answers are correct.

Explanation

Question 5 of 20

1

A person not ordering dessert after a meal because the restaurant was too warm and 'stuffy' was influenced by which characteristic of the situation?

Select one of the following:

  • physical surroundings

  • antecedent state

  • social surroundings

  • temporal perspective

Explanation

Question 6 of 20

1

A person who adopts a group's values and views as a guide for their own has engaged in _________________ conformity.

Select one of the following:

  • informational

  • compliance

  • identification

  • normative

Explanation

Question 7 of 20

1

A person who consistently filters, interprets and/or provides information to other group members is _________________.

Select one of the following:

  • a filter agent

  • an opinion leader

  • a step generator

  • a busybody

Explanation

Question 8 of 20

1

A person who purchases a product in the nearest store because he/she must return home as soon as possible has been influenced by which characteristic of the situation?

Select one of the following:

  • social surroundings

  • physical surroundings

  • antecedent state

  • none of the given answers

Explanation

Question 9 of 20

1

A person who shops at a nicer store than normal because he/she is buying a gift rather than a personal item is influenced by which characteristic of the situation?

Select one of the following:

  • antecedent state

  • social surroundings

  • temporal perspective

  • task definition

Explanation

Question 10 of 20

1

A point-of-purchase display is most effective if:

Select one of the following:

  • used alone.

  • used in conjunction with advertising.

  • used for a long time period.

  • used at some distance from the actual product.

Explanation

Question 11 of 20

1

A prescribed pattern of behaviour expected of a person in a situation by virtue of the person's position in the situation is:

Select one of the following:

  • a role.

  • a role stereotype.

  • an aspiration reference group.

  • a job description.

Explanation

Question 12 of 20

1

A primary reason for taking no action when dissatisfied with a product or service is which of the following?

Select one of the following:

  • Consumers believe that firms will take no action.

  • Consumers are seldom, if ever, dissatisfied with products or services.

  • Action requires time and effort that may exceed the perceived value of any likely result

  • All of the given answers are correct.

Explanation

Question 13 of 20

1

A problem of which a consumer is aware is:

Select one of the following:

  • a latent problem.

  • a current problem.

  • a situational problem.

  • an active problem.

Explanation

Question 14 of 20

1

A retail attraction model involves all of the following variables except:

Select one of the following:

  • an attraction factor for a particular product category.

  • travel time to store.

  • time spent in store

  • store dimensions.

Explanation

Question 15 of 20

1

A role stereotype is:

Select one of the following:

  • individual variation in performing a given role.

  • when two roles demand different behaviours.

  • a shared visualisation of the ideal performer of a given role.

  • an aggregate of individuals fulfilling the same role.

Explanation

Question 16 of 20

1

A stockout situation is:

Select one of the following:

  • caused when a store is temporarily out of a particular brand or product.

  • caused by a failure to integrate place correctly into the retail channel.

  • market demand being underestimated due to a failure to understand consumer behaviour.

  • caused by a failure to integrate place correctly into the retail channel and market demand being underestimated due to a failure to understand consumer behaviour.

Explanation

Question 17 of 20

1

A target market for casual clothing and sports equipment is:

Select one of the following:

  • young married.

  • young single.

  • young married with children.

  • older single.

Explanation

Question 18 of 20

1

A theory that explains how attitudes are formed and changed under varying conditions of involvement is the:

Select one of the following:

  • multi-attribute model.

  • elaboration likelihood model.

  • ideal point model.

  • central and peripheral model.

Explanation

Question 19 of 20

1

AIO stands for:

Select one of the following:

  • activities, interests and opinions.

  • activities, individuals and opinions.

  • actions, interests and opinions.

  • actions, inventory and opinions.

Explanation

Question 20 of 20

1

According to the five factor model, which are the core personality traits?

Select one of the following:

  • introversion, agreeableness, conscientiousness, efficiency and instability

  • openness to experience, introversion, agreeableness, mood and need for cognition

  • agreeableness, instability, introversion, openness to experience and conscientiousness

  • None of the given answers are correct.

Explanation

Previous
Next