Leo Yuan
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Quiz on 5, created by Leo Yuan on 28/10/2017.

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Leo Yuan
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Question 1 of 20

1

Attitude change strategies can initially focus on the:

Select one of the following:

  • cognitive component.

  • affective component.

  • behavioural component.

  • cognitive component, affective component or behavioural component.

Explanation

Question 2 of 20

1

Background music, scent, short aisles and neutral-colour carpets all make up a store's:

Select one of the following:

  • atmospherics

  • price level.

  • central environment.

  • defining cues.

Explanation

Question 3 of 20

1

Because consumers generally learn more information than they can readily retrieve:

Select one of the following:

  • marketers should match the retrieval and learning environments

  • marketers should use more bright colours in their packaging.

  • they can hardly make use of advertising information.

  • All of the given answers are correct.

Explanation

Question 4 of 20

1

Benefit segmentation is different to lifestyle segmentation because it involves grouping consumers in segments on the basis of:

Select one of the following:

  • similar affective ratings.

  • similar perceptions/beliefs of performance on specific attributes.

  • similar behavioural components.

  • none of the given answers.

Explanation

Question 5 of 20

1

Brand leverage is:

Select one of the following:

  • placing an existing brand name on a new product.

  • family branding.

  • umbrella branding.

  • all of the given answers.

Explanation

Question 6 of 20

1

Brand loyalty differs from repeat purchase behaviour in that brand loyalty:

Select one of the following:

  • involves at least 90 per cent of product category purchases with a single brand.

  • must exist over a minimum of six repurchase cycles.

  • must not include any purchase of another brand when the primary brand is available.

  • implies a psychological commitment to the brand.

Explanation

Question 7 of 20

1

Brands in the schematic memory for a consumer problem are referred to as:

Select one of the following:

  • associated brands.

  • semantic brands.

  • recalled set.

  • evoked set.

Explanation

Question 8 of 20

1

Celebrity sources may enhance attitude change due to the fact that:

Select one of the following:

  • they may be viewed as more credible than non-celebrities.

  • consumers may associate known characteristics of the celebrity with attributes of the product that coincide with their own needs or desires.

  • celebrities may attract more attention to the advertisement than non-celebrities would.

  • All of the given answers are correct.

Explanation

Question 9 of 20

1

Changes in disposable income can be directly linked to:

Select one of the following:

  • changes in market demand for non-durable products and essential services.

  • changes in market demand for non-durable products only.

  • changes in population shifts.

  • changes in market demand for durable products and non-essential services.

Explanation

Question 10 of 20

1

Cognitive dissonance is:

Select one of the following:

  • a term first used by Leon Festinger.

  • usually more likely to occur with high-involvement purchases.

  • the experience of inconsistency between attitude components.

  • all of the given answers.

Explanation

Question 11 of 20

1

Cognitive preservation motives include the need for:

Select one of the following:

  • consistency.

  • attribution of causation.

  • categorisation.

  • all of the given answers.

Explanation

Question 12 of 20

1

Comparative advertising:

Select one of the following:

  • tends to be considered as more interesting by consumers than non-comparative advertising.

  • promotes competition among companies.

  • sometimes leads to negative impressions.

  • All of the given answers are correct.

Explanation

Question 13 of 20

1

Compared to the youth of earlier generations, the youth market today:

Select one of the following:

  • does not get bored so quickly.

  • is less intelligent.

  • has higher willingness to spend.

  • is more patient.

Explanation

Question 14 of 20

1

Conditioning refers to learning:

Select one of the following:

  • based upon association of stimulus and response

  • under low-involvement conditions.

  • under high-involvement conditions.

  • using elaborative activities.

Explanation

Question 15 of 20

1

Consumer characteristics that are associated with a high level of external search include all of the following except:

Select one of the following:

  • extensive experience with the product category.

  • early stages of the household life cycle.

  • a high level of perceived risk in the purchase.

  • All of the given answers are associated with a high level of external search.

Explanation

Question 16 of 20

1

Consumer dissatisfaction may result from a failure of:

Select one of the following:

  • expressive performance.

  • classical performance.

  • instrumental performance.

  • expressive performance and instrumental performance.

Explanation

Question 17 of 20

1

Consumers infer retail outlets' personality traits from:

Select one of the following:

  • music

  • sales staff.

  • products offered for sale.

  • all of the given answers.

Explanation

Question 18 of 20

1

Consumers select alternatives based on:

Select one of the following:

  • the type of problem recognition that occurs.

  • the relative performance on the appropriate evaluative criteria

  • the amount of information search required.

  • none of the given answers.

Explanation

Question 19 of 20

1

Consumers who do not complain directly to the firm but tell others of their dissatisfaction:

Select one of the following:

  • should be ignored by the firm as it is expensive to deal with them and the benefits are not clear.

  • do so because they prefer to help others rather than get compensation for themselves.

  • in reality seek compensation for themselves.

  • can cause a lot of harm to the reputation of a firm.

Explanation

Question 20 of 20

1

Corrective advertising:

Select one of the following:

  • may support 'unlearning' of product information.

  • is undertaken to 'correct' false consumer impressions of a brand.

  • may speed up extinction.

  • All of the given answers are correct.

Explanation

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