7 | Quiz

Question 1 of 20

1

Hemispheric lateralisation refers to:

Select one of the following:

transfers from long- to short-term memory.
transfers from short- to long-term memory.
information flow from the nervous system to the brain.
different types of activities being controlled by each side of the brain.

Explanation

Question 2 of 20

1

High-involvement learning:

Select one of the following:

occurs primarily in response to television commercials.
occurs when the individual is motivated to learn the material.
is rare in consumer behaviour.
is not very effective.

Explanation

Question 3 of 20

1

Households in the __________ group would more often purchase piano lessons.

Select one of the following:

full nest I
single parent I
young single
full nest II

Explanation

Question 4 of 20

1

How can a firm influence problem recognition?

Select one of the following:

by altering either the desired state or the perceptions of the existing state
through the use of advertising
by highlighting the importance of an existing discrepancy
All of the given answers are correct.

Explanation

Question 5 of 20

1

Husband-dominant decisions generally occur with the purchase of:

Select one of the following:

cars
alcohol.
houses.
cars and alcohol.

Explanation

Question 6 of 20

1

If a consumer has a high-performance expectation for a product and after use performance is perceived as worse than expected, this consumer will be:

Select one of the following:

non-satisfied.
satisfied.
dissatisfied
unsatisfied

Explanation

Question 7 of 20

1

If you want consumers to stay longer, you should:

Select one of the following:

use slow background music.
use fast background music.
play music that the target market does not like.
keep the environment quiet.

Explanation

Question 8 of 20

1

In general consumers use convenience outlets for:

Select one of the following:

high-involvement purchases.
purchases of durable goods.
services
routine purchases.

Explanation

Question 9 of 20

1

In general, adopter categories:

Select one of the following:

are product-category specific.
are composed of similar individuals across numerous product categories.
change frequently for the same product category.
are not useful to marketing managers.

Explanation

Question 10 of 20

1

In most individuals, the left brain appears to control:

Select one of the following:

rational thought.
emotions.
verbal material.
both rational thought and verbal material

Explanation

Question 11 of 20

1

In order to utilise situational influences, a marketer must be able to understand:

Select one of the following:

the strength of the situational influence.
how situational influences may change over time.
when specific situational influences occur.
all of the given answers

Explanation

Question 12 of 20

1

In the text it is suggested that subliminal messages:

Select one of the following:

do not present a threat to the general public.
area clearly being used by marketers.
do not attract media attention.
are always deliberate.

Explanation

Question 13 of 20

1

In using social stratification to develop marketing strategy, the following steps should be followed:

Select one of the following:

1. Make marketing mix decisions; 2. Target social strata; 3. Relate status variables to product consumption; 4. Develop product position.
1. Target social strata; 2. Relate status variables to product consumption; 3. Make marketing mix decisions; 4. Develop product position.
1. Relate status variables to product consumption; 2. Target social strata; 3. Develop product position; 4. Make marketing mix decisions.
1. Relate status variables to product consumption; 2. Make marketing mix decisions; 3. Develop product position; 4. Target social strata.

Explanation

Question 14 of 20

1

Indirect appeals are often necessary to reach:

Select one of the following:

perceptual motives.
articulated motives.
social motives.
none of the given answers.

Explanation

Question 15 of 20

1

Individuals drawn to a store by an advertised item most often:

Select one of the following:

do not purchase anything.
do not purchase the advertised item but purchase one or more other items.
purchase only the advertised item.
purchase the advertised item and one or more additional items.

Explanation

Question 16 of 20

1

Information processing is:

Select one of the following:

a series of activities by which decision rules are applied to information.
a series of activities by which information is retrieved from memory and used to make a decision.
the conversion of estimates, predictions and generalised relationships into facts.
none of the given answers.

Explanation

Question 17 of 20

1

Insecure consumers who purchase only popular brands, because of insecurity, may be influenced by the __________________ motive.

Select one of the following:

causation
ego-defensive
consistency
categorisation

Explanation

Question 18 of 20

1

Knowing the subjective discretionary income of a consumer is important for marketers because:

Select one of the following:

it is useful in predicting the use of financial services.
for some product categories it can predict purchases that family income cannot.
it adds predictive power to total family income.
All of the given answers are correct.

Explanation

Question 19 of 20

1

	Created by Leo Yuan about 7 years ago

Quiz on 7, created by Leo Yuan on 28/10/2017.

7

Question 1 of 20

Hemispheric lateralisation refers to:

Select one of the following:

Explanation

Question 2 of 20

High-involvement learning:

Select one of the following:

Explanation

Question 3 of 20

Households in the __________ group would more often purchase piano lessons.

Select one of the following:

Explanation

Question 4 of 20

How can a firm influence problem recognition?

Select one of the following:

Explanation

Question 5 of 20

Husband-dominant decisions generally occur with the purchase of:

Select one of the following:

Explanation

Question 6 of 20

If a consumer has a high-performance expectation for a product and after use performance is perceived as worse than expected, this consumer will be:

Select one of the following:

Explanation

Question 7 of 20

If you want consumers to stay longer, you should:

Select one of the following:

Explanation

Question 8 of 20

In general consumers use convenience outlets for:

Select one of the following:

Explanation

Question 9 of 20

In general, adopter categories:

Select one of the following:

Explanation

Question 10 of 20

In most individuals, the left brain appears to control:

Select one of the following:

Explanation

Question 11 of 20

In order to utilise situational influences, a marketer must be able to understand:

Select one of the following:

Explanation

Question 12 of 20

In the text it is suggested that subliminal messages:

Select one of the following:

Explanation

Question 13 of 20

In using social stratification to develop marketing strategy, the following steps should be followed:

Select one of the following:

Explanation

Question 14 of 20

Indirect appeals are often necessary to reach:

Select one of the following:

Explanation

Question 15 of 20

Individuals drawn to a store by an advertised item most often:

Select one of the following:

Explanation

Question 16 of 20

Information processing is:

Select one of the following:

Explanation

Question 17 of 20

Insecure consumers who purchase only popular brands, because of insecurity, may be influenced by the __________________ motive.

Select one of the following:

Explanation

Question 18 of 20

Knowing the subjective discretionary income of a consumer is important for marketers because:

Select one of the following:

Explanation

Question 19 of 20

Knowledge and attitudes about stores, products and brands that are important for actual purchase are examples of:

Select one of the following:

Explanation

Question 20 of 20

Laggards: