Learning that occurs when an individual has little or no motivation to learn the material is known as:
incidental learning.
peripheral learning.
low-involvement learning.
unplanned learning.
Lifestyle is:
how one lives.
the key determinant of social class.
the internal manifestation of social class.
the stages one passes through as one ages.
Low-involvement learning:
occurs often through iconic rote learning.
seldom occurs.
does not differ noticeably from high-involvement learning.
requires relatively high reward levels to be effective.
Maintenance rehearsal involves:
expanding upon newly processed information with information from retention.
selectively removing information from retention.
transferring information from current memory to retention.
none of the given answers.
Market characteristics include:
number of alternatives.
price range.
store distribution.
all of the given answers.
Marketing managers are interested in the external information search because:
it provides them with direct access to the consumer.
it is through the external information search that the consumer builds up the inert set.
information pulled from memory is more salient to the consumer than any other type.
it provides them with direct access to the consumer and it is through the external information search that the consumer builds up the inert set.
Measures of external information search include:
number of alternatives considered.
overall or combination measures.
number of personal sources.
Memory is:
composed of two distinct physiological units, short- and long-term memory.
the use of stored experiences, values, attitudes, beliefs and feelings.
limited to cognitive elements.
related to brand image in that brand image refers to the schematic memory of a brand.
Message involvement is important to marketers because:
the more involved a consumer is with the message the more they will process that message.
the more involved a consumer is with the message the more likely they will be to remember that message.
this can change a consumer's mood.
the more involved a consumer is with the message the more they will process and remember that message.
Modelling:
is usually accompanied by instrumental training.
requires effort on the part of the modeller and the child.
can be both positive and negative.
is the least important way for children to learn relevant skills, knowledge and attitudes.
Momentary moods or conditions are situational influences termed:
temporal perspective.
physical surroundings.
antecedent states.
social surroundings.
Nike's slogan of 'Just Do It' is an example of:
affective preservation motive.
cognitive growth motive.
attribution theory.
internal attribution theory.
Online word-of-mouth communication:
differs from traditional word-of-mouth communication in terms of costs.
differs from traditional word-of-mouth communication in terms of content.
is less useful to marketers than traditional word-of-mouth communication.
None of the given answers are correct.
Other-oriented values:
determine a society's view of the appropriate relationships between individuals and inanimate objects.
prescribe a society's relationship with its economic, technical and physical environments.
influence the objectives and approaches to life that individuals will find desirable.
People with a 'monochronic' view of time:
view time as a physical object.
have a strong orientation toward the present and short-term future.
believe in doing one thing at a time.
All of the given answers are correct.
Perceptual defence:
is a tendency to block emotional stimuli.
is a tendency to be less aware of things one is not exposed to.
can be used by marketers when there is a change just under the differential threshold.
is a tendency to be less aware of information to which one does not wish to attend.
Perceptual mapping:
takes consumers' perceptions of how similar brands or products are to each other.
alters consumers' perceptions to fit the marketing strategy.
relates consumers' perceptions to product attributes.
takes consumers' perceptions of how similar brands or products are to each other and relates consumers' perceptions to product attributes.
Performance dimensions include:
instrumental performance.
symbolic performance.
classical performance.
instrumental performance and symbolic performance
Problem recognition involves:
choosing between two or more potentially satisfactory alternatives.
a discrepancy between a situational variable and a psychological variable.
determining which of two or more alternative goals to pursue.
Psychographics are:
a graphic presentation of a profile analysis based on semantic differential data.
the monitoring of emotional responses by measuring physiological changes.
an approach to measuring consumer lifestyle.
a non-quantitative analysis of personality.
