Leo Yuan
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Quiz on 10, created by Leo Yuan on 28/10/2017.

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Leo Yuan
Created by Leo Yuan about 7 years ago
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Question 1 of 20

1

The awareness set is:

Select one of the following:

  • all those brands a consumer would consider for the solution of a problem.

  • all those brands for which a consumer is aware of as the solution for a problem.

  • all those brands a consumer would not consider for the solution of a problem.

  • all those brands of which a consumer is aware but is indifferent toward.

Explanation

Question 2 of 20

1

The cognitive component of an attitude deals with:

Select one of the following:

  • connections between our attitude and purchase behaviour.

  • beliefs about specific attributes or an overall object.

  • intentions to purchase a product.

  • cognitive emotionalism associated with a particular purchase.

Explanation

Question 3 of 20

1

The desire to have all aspects of our lives and attitudes consistent with each other is based on the need for:

Select one of the following:

  • cues

  • independence.

  • causation

  • none of the given answers.

Explanation

Question 4 of 20

1

The existing or actual state is affected by:

Select one of the following:

  • inability to afford certain products.

  • lack of awareness of products or brands.

  • inability to afford certain products and lack of awareness of products or brands.

  • inability to afford certain products, absence of particular products and lack of awareness of products or brands.

Explanation

Question 5 of 20

1

The five classes of situational influences are:

Select one of the following:

  • physical surroundings, people, task definition, lighting and sound.

  • people, task definition, social surroundings, temporal factors and mood.

  • physical surroundings, social surroundings, temporal perspective, task definition and mood.

  • physical surroundings, social surroundings, temporal perspective, task definition and antecedent states.

Explanation

Question 6 of 20

1

The greater the role specialisation and the more closely related the product is to the area of specialisation:

Select one of the following:

  • the more likely a syncretic decision will be made.

  • the more likely a husband-dominated decision will be made.

  • the more likely a wife-dominated decision will be made.

  • the less likely a syncretic decision will be made.

Explanation

Question 7 of 20

1

The increased participation of women in the workforce has resulted in:

Select one of the following:

  • changing perceptions, with women seeing themselves in terms of motivation towards work rather than simply as working or non-working.

  • marketers developing brand-positioning strategies for goods and services that appeal to the increasingly diverse women's market.

  • a change in the way VALS has been designed.

  • changing perceptions, with women seeing themselves in terms of motivation towards work rather than simply as working or non-working and marketers developing brand-positioning strategies for goods and services that appeal to the increasingly diverse women's market.

Explanation

Question 8 of 20

1

The involvement of various family members in the decision process:

Select one of the following:

  • varies by product category.

  • varies by stage in the decision process.

  • varies by demographic characteristics of the family.

  • All of the given answers are correct.

Explanation

Question 9 of 20

1

The level of a person's desire to resolve a particular problem depends on which two key factors?

Select one of the following:

  • the relative importance of the problem and the magnitude of the discrepancy between the desired state and the actual state

  • information search and alternative evaluation

  • environmental and situational factors

  • the involvement level of the product and previous decisions made

Explanation

Question 10 of 20

1

The most common reason given for using social networking sites is:

Select one of the following:

  • finding out about events.

  • catching up with friends or family

  • game playing.

  • photo-sharing.

Explanation

Question 11 of 20

1

The need for love, friendship and affiliation is known as:

Select one of the following:

  • esteem

  • belongingness

  • modelling.

  • conformity

Explanation

Question 12 of 20

1

The nuclear family plus additional relatives is:

Select one of the following:

  • a nuclear family.

  • an extended family.

  • a primary family.

  • a complete household.

Explanation

Question 13 of 20

1

The number of evaluative criteria that a consumer uses depends on:

Select one of the following:

  • the situation.

  • the product.

  • the consumer.

  • the situation, the product and the consumer.

Explanation

Question 14 of 20

1

The process by which young people acquire skills, knowledge and attitudes relevant to their functioning as consumers in the marketplace is:

Select one of the following:

  • conditioning

  • assimilation

  • socialisation

  • tertiary education.

Explanation

Question 15 of 20

1

The purchase of wine as a gift is a ________________ oriented purchase.

Select one of the following:

  • temporally

  • pressure

  • convenience

  • task

Explanation

Question 16 of 20

1

The readily observable attribute of a product used to represent the performance level of a less observable attribute is known as:

Select one of the following:

  • a surrogate indicator.

  • a lexicographic attribute.

  • a compensatory attribute.

  • none of the given answers.

Explanation

Question 17 of 20

1

The reduced average size of households has been caused by:

Select one of the following:

  • an increase in single-parent households.

  • a decline in the birth rate.

  • an increase in single-person households.

  • all of the given answers.

Explanation

Question 18 of 20

1

The risk that consumers face when purchasing a product is classified as:

Select one of the following:

  • financial risk.

  • social risk.

  • performance and psychological risk.

  • all of the given answers.

Explanation

Question 19 of 20

1

The science of how meaning is conveyed through signs, words, pictures, music, colours, scents, and so on is called:

Select one of the following:

  • semantics.

  • semiotics

  • heuristics.

  • gestalt

Explanation

Question 20 of 20

1

The sleeper effect:

Select one of the following:

  • is a communication phenomenon.

  • is typically more prevalent for low-involvement purchases.

  • changes consumer attitudes such that non-credible sources produce attitude change similar to credible sources over time.

  • is a communication phenomenon, is typically more prevalent for low-involvement purchases and changes consumer attitudes such that non-credible sources produce attitude change similar to credible sources over time.

Explanation