Leo Yuan
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Buyer Quiz on 12, created by Leo Yuan on 28/10/2017.

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Leo Yuan
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Question 1 of 15

1

When the marketer can neither control nor influence the physical situation:

Select one of the following:

  • advertising should be increased.

  • product improvements should be made.

  • the sales force should be increased.

  • the various elements of the marketing mix should be altered to match the needs and expectations of the target market.

Explanation

Question 2 of 15

1

Which motivation research technique requires individuals to respond with the first word that comes to mind?

Select one of the following:

  • construction

  • projection

  • association

  • sentence completion

Explanation

Question 3 of 15

1

Which of the following are dimensions of brand personality?

Select one of the following:

  • ruggedness, sophistication, excitement.

  • sincerity, familiarity, excitement.

  • familiarity, competence, ruggedness.

  • none of the given answers.

Explanation

Question 4 of 15

1

Which of the following are ways in which disposal decisions may influence marketing strategy?

Select one of the following:

  • Disposal may be necessary before acquisition of a replacement for financial or space reasons.

  • Socially conscious consumers may consider disposal alternatives as important evaluative criteria in the purchase decision.

  • Environmentally sound disposal decisions benefit society as a whole.

  • All of the given answers influence marketing strategy.

Explanation

Question 5 of 15

1

Which of the following is a useful approach for determining the relative importance consumers assign to various evaluative criteria?

Select one of the following:

  • semantic-differential scale

  • conjoint analysis

  • linear programming

  • none of the given answers

Explanation

Question 6 of 15

1

Which of the following is not a method of identifying opinion leaders?

Select one of the following:

  • sociometric techniques

  • self-designating questionnaires

  • spying

  • key informants

Explanation

Question 7 of 15

1

Which of the following is not an example of services with a hedonic consumption purpose?

Select one of the following:

  • dry cleaning

  • sporting event

  • facial

  • coffee at a cafĂ©

Explanation

Question 8 of 15

1

Which of the following is true about very loyal customers?

Select one of the following:

  • There is no downside to having these types of customers.

  • These customers have more extreme reactions in the event of failures in product performance or customer service.

  • There is one downside to having these types of customers, which is that they tend to react badly to innovation.

  • None of the given answers are correct.

Explanation

Question 9 of 15

1

Which of the following is true of households characterised by same-sex couples?

Select one of the following:

  • Not much is known (from research) about their purchase decisions.

  • Their decision making is usually dominated by one of the partners.

  • They tend to decide individually depending on product category.

  • All of the given answers are correct.

Explanation

Question 10 of 15

1

Which of the following is true regarding ethnic markets?

Select one of the following:

  • If not sought by a company within Australia, there is little value in using multicultural themes to reflect the make-up of the population.

  • An ethnic market is defined as a subcultural group segmented on the basis of ethnicity.

  • There is no relationship with stereotyping.

  • None of the given answers are correct.

Explanation

Question 11 of 15

1

Which of the following products is likely to have the least group influence?

Select one of the following:

  • shoes

  • dress

  • vitamins

  • stereo system

Explanation

Question 12 of 15

1

Which of the following values would be most critical for the success of biodegradable packages?

Select one of the following:

  • nature

  • material/non-material

  • humour/serious

  • competition/cooperation

Explanation

Question 13 of 15

1

Which of the following values would be most critical for the success of toothpaste designed 'for people who can't brush after every meal'?

Select one of the following:

  • nature

  • romantic orientation

  • sensual gratification/abstinence

  • cleanliness

Explanation

Question 14 of 15

1

___________ is an example of a shopping orientation cluster.

Select one of the following:

  • Urban Professionals

  • Time Starved Consumers

  • Capable Shopping Haters

  • Hedonic Consumers

Explanation

Question 15 of 15

1

__________________ are widely held beliefs that affirm what is desirable.

Select one of the following:

  • Roles

  • Cultural values

  • Norms

  • Sanctions

Explanation

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