English for Business Flashcards on BECS1.2-Market Research, created by Virginia Vidal on 22/12/2017.
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Created by 19leesia
almost 9 years ago
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Copied by Virginia Vidal
about 7 years ago
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Created by 19leesia
almost 9 years ago
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|
|
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Copied by Virginia Vidal
about 7 years ago
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why do market research?
why use Primary Research
advantages and disadvantages of primary research
explain the uses of market research
Methods of Primary Research
Factors to consider when writing questionnaires
Problems with questionnaires
as a research tool
Focus groups/ Control Panels
Observation
Test marketing
Secondary research
Business websites
Media
Commercial publications
Government publications
Internal data
Competitors
Sample/Sampling
Ways of dividing samples
Stratified sample
Limitations of Market Research
