What is primary market research?

What is secondary market research?

Methods of Market research?

What are the two types of sampling?

What is a highly-compeditive industry?

What is a highly-concentrated industry?

What does level of competition depend on?

What are the indicators of level of competition?

How can a company outdo its competition?

What is marketing?

What is the marketing mix?

What does price depend on?

What are the pricing strategies?

What are the main stages in a product life cycle?

What is the saturation point?

How can you extend the life of a product?

What is advertising?

What are the methods of advertising?

What is a sales promotion?

Examples of sales promotions.

What is the channel of distribution?

What are three main channels of distribution?

What does your choice of distribution channel depend on?