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Chapter 14 MKTNG

Chapter 14 MKTNG

Question 1 of 23

1

Which of the following is true of channel conflict?

Select one of the following:

  • It always has a negative effect on the members of a channel.

  • It is often caused by an unwillingness of traditional channel members to keep up with the changing times.

  • It mixes elements of cooperation and competition between two partners who work together on the same initiative.

  • It does not occur when multiple distribution channels are used.

Explanation

Question 2 of 23

1

The major characteristic that is used to differentiate intermediaries from one another is whether they:

Select one of the following:

  • create specialization of labor.

  • create economies of scale.

  • raise profit margins for independent middlemen.

  • take title to the products they sell.

Explanation

Question 3 of 23

1

Mezjo Inc. is a video store that sells DVDs and also sells popcorn, candy, soft drinks, and entertainment publications. It stores all of these products in separate warehouses and uses different modes of transportation to deliver them. Which of the following functions is described in this scenario?

Select one of the following:

  • Transactional functions

  • Research functions

  • Logistical functions

  • Financing functions

Explanation

Question 4 of 23

1

Which of the following is true of nontraditional channels?

Select one of the following:

  • They detract from the profitability of the primary and secondary channels controlled by a business.

  • They are used to sell stolen or counterfeited products.

  • They enable a consumer to return a product when it reaches the end of its useful life.

  • They help differentiate a firm's product from the competition.

Explanation

Question 5 of 23

1

Which of the following is true of the facilitating function performed by intermediaries?

Select one of the following:

  • It involves explaining a product's features, advantages, and benefits.

  • It includes transportation and storage of assets.

  • It includes research and financing.

  • It involves communicating with prospective buyers to make them aware of existing products.

Explanation

Question 6 of 23

1

Which of the following is a difference between a retailer channel and a wholesaler channel?

Select one of the following:

  • A retailer channel is most common when the retailer is large and can buy in large quantities, while a wholesaler channel is commonly used for low-cost items that are frequently purchased.

  • A retailer channel must be organized and managed as a group, while a wholesaler channel must be managed individually.

  • A retailer channel helps differentiate a firm's final product from the competition, while a wholesaler channel does not.

  • A retailer channel enables a retailer to use another manufacturer's already-established product, while a wholesaler channel does not.

Explanation

Question 7 of 23

1

Which of the following is a difference between vertical conflict and horizontal conflict?

Select one of the following:

  • Vertical conflict occurs between different levels in a marketing channel, while horizontal conflict occurs among channel members on the same level.

  • Vertical conflict is found when manufacturers practice multiple distribution strategies, while horizontal conflict is found when manufacturers practice a single distribution strategy.

  • Vertical conflict occurs when a wholesaler chooses to bypass a producer, while horizontal conflict occurs when a producer chooses to bypass a wholesaler.

  • Vertical conflict is primarily characterized by lying and breaking contractual agreements, while horizontal conflict is primarily characterized by hiding and withholding information.

Explanation

Question 8 of 23

1

A _____ is a business structure of interdependent organizations that reaches from the point of production to the consumer and facilitates the downstream physical movement of goods through the supply chain.

Select one of the following:

  • market grouping

  • common trade alliance

  • retailer monopoly

  • marketing channel

Explanation

Question 9 of 23

1

_____ negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller in the course of moving a product from themanufacturer into the hands of the final consumer.

Select one of the following:

  • Channel members

  • Laggards

  • Millennials

  • Early adopters

Explanation

Question 10 of 23

1

Retailers play a role in making distribution simpler by reducing the number of transactions required by consumers to make a purchase and by making an assortment of goods available in one location. This is called _____.

Select one of the following:

  • forward integration

  • contact efficiency

  • sorting

  • reciprocity

Explanation

Question 11 of 23

1

Phoenix Automated Retail Services specializes in DVD rentals via automated retail kiosks. If consumers want a particular DVD, they can rent it from Phoenix instead of searching for it in various production studios. Phoenix therefore provides _____ for both consumers and the production studios.

Select one of the following:

  • contact efficiency

  • reciprocity

  • synergy

  • forward integration

Explanation

Question 12 of 23

1

Indigo Blue Inc. is a distributor of equipment, component parts, and supplies in the United States. It has an ownership title to all its products. These products are stocked in both national and regional warehouses to guarantee product availability and quick service to the many manufacturers who are its customers. Based on this information, Indigo Blue Inc. is an example of a(n) _____.

Select one of the following:

  • agent

  • merchant wholesaler

  • retailer

  • government buyer

Explanation

Question 13 of 23

1

Roubov Inc. is a chain of American department stores that sells clothing, furniture, home appliances, and toys .It buys its goods in large quantities directly from a manufacturer. Based on this information, Roubov Inc. most likely makes use of a(n) _____.

Select one of the following:

  • retailer channel

  • wholesaler channel

  • agent channel

  • direct channel

Explanation

Question 14 of 23

1

A _____ channel enables a consumer to return a product when it reaches the end of its useful life.

Select one of the following:

  • gray marketing

  • reverse

  • nontraditional

  • traditional

Explanation

Question 15 of 23

1

Red Chilly Productions, a production studio based in the United States, decides to make a major change in its distribution strategy. It withdraws contracts from its retail partners and begins to operate its own rental store. This results in its retail partners filing several lawsuits against the company. This scenario is an example of _____.

Select one of the following:

  • bilateral monopoly

  • dual distribution

  • horizontal conflict

  • retailer monopoly

Explanation

Question 16 of 23

1

_____ occurs when a firm refuses to meet specific obligations or fails to change when new situations arise.

Select one of the following:

  • Intensive distribution

  • Passive opportunism

  • Co-opetition

  • Cooperation

Explanation

Question 17 of 23

1

Which of the following is true of channel conflict?

Select one of the following:

  • It always has a negative effect on the members of a channel.

  • It is often caused by an unwillingness of traditional channel members to keep up with the changing times.

  • It mixes elements of cooperation and competition between two partners who work together on the same initiative.

  • It does not occur when multiple distribution channels are used.

Explanation

Question 18 of 23

1

The major characteristic that is used to differentiate intermediaries from one another is whether they:

Select one of the following:

  • create specialization of labor.

  • create economies of scale.

  • raise profit margins for independent middlemen.

  • take title to the products they sell.

Explanation

Question 19 of 23

1

Mezjo Inc. is a video store that sells DVDs and also sells popcorn, candy, soft drinks, and entertainment publications. It stores all of these products in separate warehouses and uses different modes of transportation to deliver them. Which of the following functions is described in this scenario?

Select one of the following:

  • Transactional functions

  • Research functions

  • Logistical functions

  • Financing functions

Explanation

Question 20 of 23

1

Which of the following is true of nontraditional channels?

Select one of the following:

  • They detract from the profitability of the primary and secondary channels controlled by a business.

  • They are used to sell stolen or counterfeited products.

  • They enable a consumer to return a product when it reaches the end of its useful life.

  • They help differentiate a firm's product from the competition.

Explanation

Question 21 of 23

1

Which of the following is true of the facilitating function performed by intermediaries?

Select one of the following:

  • It involves explaining a product's features, advantages, and benefits.

  • It includes transportation and storage of assets.

  • It includes research and financing.

  • It involves communicating with prospective buyers to make them aware of existing products.

Explanation

Question 22 of 23

1

Which of the following is a difference between a retailer channel and a wholesaler channel?

Select one of the following:

  • A retailer channel is most common when the retailer is large and can buy in large quantities, while a wholesaler channel is commonly used for low-cost items that are frequently purchased.

  • A retailer channel must be organized and managed as a group, while a wholesaler channel must be managed individually.

  • A retailer channel helps differentiate a firm's final product from the competition, while a wholesaler channel does not.

  • A retailer channel enables a retailer to use another manufacturer's already-established product, while a wholesaler channel does not.

Explanation

Question 23 of 23

1

Which of the following is a difference between vertical conflict and horizontal conflict?

Select one of the following:

  • Vertical conflict occurs between different levels in a marketing channel, while horizontal conflict occurs among channel members on the same level.

  • Vertical conflict is found when manufacturers practice multiple distribution strategies, while horizontal conflict is found when manufacturers practice a single distribution strategy.

  • Vertical conflict occurs when a wholesaler chooses to bypass a producer, while horizontal conflict occurs when a producer chooses to bypass a wholesaler.

  • Vertical conflict is primarily characterized by lying and breaking contractual agreements, while horizontal conflict is primarily characterized by hiding and withholding information.

Explanation

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