Lorisse Bazley
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Balancing productive capacity and demand

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Lorisse Bazley
Created by Lorisse Bazley about 6 years ago
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Services Markting - Chapter 7

Question 1 of 12

1

If queues are unavoidable, managers should consider all of the following EXCEPT:

Select one of the following:

  • provide electronic news displays or videos

  • design queuing to give the impression of constant progress

  • involve customer in part of the service process during the wait

  • scheduling staff breaks during peak times

Explanation

Question 2 of 12

1

When considering options for managing capacity, service managers need to consider all of the following EXCEPT:

Select one of the following:

  • inventory levels

  • organisation’s ability to implement

  • competitive influences

  • impact on desired levels of service

  • customer requirements

Explanation

Question 3 of 12

1

William Janes observed ______ results from passengers being attentive to the passage of ______ itself.

Select one of the following:

  • boredom; time

  • perception; service

  • urgency; the queue

  • boredom; quality

Explanation

Question 4 of 12

1

The occurrence of waiting lines, both physical and virtual, is becoming a major problem for both consumers and providers. Which of the following is the most appropriate definition of the cause of this problem?

Select one of the following:

  • Unresolved capacity management

  • Behind the scenes problems

  • Lack of staff

  • Untrained staff

Explanation

Question 5 of 12

1

A company with excess capacity that wants to increase demand should engage in which of the following strategies?

Select one of the following:

  • Consider priority systems for least desirable segments

  • Reduce prices selectively

  • Raise prices and use communication strategies to encourage usage at other times

  • Try to predict wait periods

  • Take no action

Explanation

Question 6 of 12

1

Which of the following is a method which cannot be used to create alternative demand for otherwise wasted capacity?

Select one of the following:

  • Reward your best customers and build loyalty

  • Segment the potential wasted capacity

  • Use capacity for service differential

  • Reward employees

Explanation

Question 7 of 12

1

Which of the following may NOT be used by a manager of a service organisation to adjust or tailor capacity to match fluctuating levels of demand?

Select one of the following:

  • Use more permanent employees

  • Use more part-time employees

  • Train employees for multiple roles

  • Anticipate the peak and off-peak periods of customer demand

Explanation

Question 8 of 12

1

Which of the following would NOT be a cause of cyclical variations in demand?

Select one of the following:

  • Seasonal changes in climate

  • Public holidays

  • Customer illness

  • School holidays

  • Pay dates

Explanation

Question 9 of 12

1

When dealing with the capacity challenge, the goal is to use resources such as staff and facilities as _________ as possible, not as _______ as possible.

Select one of the following:

  • productively; much

  • creatively; managerially

  • productively; cost effectively

Explanation

Question 10 of 12

1

The two measures of capacity which can be used to ensure that capacity is fully used consist of a number of individual components. Which of the following is NOT one of them?

Select one of the following:

  • Units of percentage space available

  • Percentage of total space

  • Percentage of total time

  • Percentage of total cost

Explanation

Question 11 of 12

1

All of the following actions can help managers adjust or tailor their production capacity to match fluctuating levels of demand EXCEPT:

Select one of the following:

  • spend less on advertising and sales promotions

  • review the hours of business

  • create flexibility in what is offered

  • schedule downtime during periods of low demand

Explanation

Question 12 of 12

1

A call centre has a system where calls go into a queue and are answered in the order in which they arrived. This is an example of:

Select one of the following:

  • inventorying demand

  • ignoring customers

  • reducing demand in peak periods

  • reducing capacity

Explanation