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SM - Kapitel 2 - Strategic Planning

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SM - Kapitel 02 - Strategic Planning

Question 1 of 7

1

Mass communication and high technology have ____________________ in diverse cultures worldwide.

Select one of the following:

  • created similar patterns of consumption

  • resulted in highly individualized patterns of consumption

  • rendered patterns of consumption identical

  • had little to no effect on patterns of consumption

Explanation

Question 2 of 7

1

Organizations that conduct business operations across national borders are called

Select one of the following:

  • protectionists

  • national firms

  • multinational cooperations

  • domestic companies

  • all of the above

Explanation

Question 3 of 7

1

The smile is one form of communication that works the same worldwide.

Select one of the following:

  • True
  • False

Explanation

Question 4 of 7

1

In China, business relations revolve around guanxi, or personal relations.

Select one of the following:

  • True
  • False

Explanation

Question 5 of 7

1

________ can enable firms to learn the technology, culture, and business practices of other people and to make contacts with potential customers, suppliers, creditors, and distributors in foreign countries.

Select one of the following:

  • economies of scale

  • joint ventures

  • low-cost production facilities

  • reduced tariffs

  • domestic operations

Explanation

Question 6 of 7

1

All of the following are potential disadvantages to initiating, continuing, or expanding business across national borders EXCEPT

Select one of the following:

  • foreign operations can absorb excess capacity, reduce unit costs, and spread economic risks over a wider number of markets.

  • firms confront different social, cultural, and political forces when doing business internationally, which can make communication in the firm difficult.

  • keeping informed about the number and nature of competitors is more difficult when doing business internationally.

  • dealing with two or more monetary systems can complicate international business operations.

  • foreign operations could be seized by nationalistic forces.

Explanation

Question 7 of 7

1

Strengths of competitors in foreign lands are often ________, and weaknesses are often ________.

Select one of the following:

  • overerstimated; overerstimated

  • overerstimated; underestimated

  • underestimated; underestimated

  • underestimated; overerstimated

  • none of the above

Explanation