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SM - Kapitel 07 - External Assessment

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SM - Kapitel 07 - External Assessment

Question 1 of 9

1

To perform an external assessment, a company first must

Select one of the following:

  • get an approval from the Securities and Exchange Commission

  • perform an internal audit

  • gather competitive intelligence and information about external trends

  • hire a consultant to develop a comprehensive strategic plan

  • all of the above

Explanation

Question 2 of 9

1

External assessments attempt to identify key variables that offer __________ responses.

Select one of the following:

  • actionable

  • authoritative

  • profitable

  • strategic

  • terminal

Explanation

Question 3 of 9

1

According to I/O theorists, which of the following contributes LEAST to firm's performance?

Select one of the following:

  • Economies of scale

  • barriers to market entry

  • product differentiation

  • internal resources

  • level of competitiveness

Explanation

Question 4 of 9

1

All of the following are political, governmental, and legal variables that can represent key opportunities or threats to organizations EXCEPT

Select one of the following:

  • tariffs

  • environmental regulations

  • level of defense expenditures

  • legislation on equal employment

  • population changes by race, age, sex, and level of affluence

Explanation

Question 5 of 9

1

WHat is NOT one of Michael Porter's fice competitive forces?

Select one of the following:

  • Potential entry of new competitors

  • Rivalry among competing firms

  • Bargaining power of unions

  • Bargaining power of supplieres

  • Bargaining power of consumers

Explanation

Question 6 of 9

1

Whenever new firms can easily enter a particular industry, the intensity of competitiveness among firms tends to

Select one of the following:

  • stay the same

  • increase

  • decrease

  • neutralize

  • become irrelevant

Explanation

Question 7 of 9

1

If suppliers are unreliable or too costly, which of these strategies may be appropriate?

Select one of the following:

  • Horizontal integration

  • backward integration

  • forward integration

  • market penetration

  • concentric diversification

Explanation

Question 8 of 9

1

When the products being purchased are standard or undifferentiated, it results in ________ bargaining power of consumers.

Select one of the following:

  • marginalized

  • lower

  • higher

  • negative

  • negligible

Explanation

Question 9 of 9

1

A systematic and ethical process for gathering and analyzing information about the competition's activities and general trends to further a business' own goals is called

Select one of the following:

  • unethical business practices

  • artificial intelligence

  • competitive intelligence

  • industrial espionage

  • predictive intelligence

Explanation

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