Drag and drop the correct elements of the classic purchase funnel
Online advertising allows retailers to target customers by
Age Profile
Interests
Location
All of the above
What does the term Click Through Rate (CTR) measure
% of recipients who open your emails
% of viewers who click on a banner ad
number of visitors to your website
number of clicks required for a campaign to break even
Identify the branding opportunities in this storefront example
Changing the location of your inventory in store on a regular basis is a good idea because:
It allows customers to find new items on a regular basis
It provides an element of freshness to the store
Customers can find things easier
You can extend your opening hours
Upselling is offering the customer a pricier version of their current option
I go to purchase at burger at my favourite burger joint. The cashier asks me if I want fries with that. This is an example of..
Upselling
Cross Selling
Sales Promotion
In store Advertising
Which of these tactics should you use to increase the chances of customers returning to your store?
Holding regular store events
Capturing email addresses and sending regular updates
Creating a loyalty program
Upselling at every opportunity