Nathan Bennett
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Nathan Bennett
Created by Nathan Bennett almost 6 years ago
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Chapter 3

Chapter 3

Question 1 of 13

1

What chapter is this quiz on?

Select one of the following:

  • Chapter 1

  • Chapter 2

  • Chapter 3: Global Marketing

  • Chapter 4

Explanation

Question 2 of 13

1

An example of a joint venture is Talmage and Brooke Demille's relationship.

Select one of the following:

  • True
  • False

Explanation

Question 3 of 13

1

Joint Venture is...

Select one of the following:

  • When two companies share sales, manufacturing, distribution, and all other duties.

  • When two companies work together on a project, but do separate parts.

  • A good example of standardization.

Explanation

Question 4 of 13

1

Which of these strategies is highest risk but also possible highest return?

Select one of the following:

  • Exporting

  • Licensing

  • Joint Venture

  • Foreign Direct Investment

Explanation

Question 5 of 13

1

Which of these is the best example of customization?

Select one or more of the following:

  • Tanner buying an iPhone

  • Todd taking Payge to an MMA fight

  • Nate putting hot salsa on his Mexican Domino's pizza

  • Nate eating cinnabites with his Mexican Domino's pizza.

Explanation

Question 6 of 13

1

“go global but act local.” This strategy based on a standard platform (global) combined with some modification for the market (local)

Select one of the following:

  • Galactical

  • Standardization

  • Glocal

  • Global

Explanation

Question 7 of 13

1

Todd buys a Nike Air Jordan sweatshirt in South Africa at a super cheap price. After opening his eyes, he realizes that its a counterfeit. This type of risk is classified as....

Select one of the following:

  • Competitive Risk

  • Legal Risk

  • Political Risk

  • Copyright Risk

Explanation

Question 8 of 13

1

Fill the blank spaces to complete the text.

 - competitors’ responses to the new product’s entry into the local market.
 - potential mismanagement of a country’s economy, exhibited in inflation and government debt.
 - inadequate protection of contracts and intellectual property. Without appropriate legal safeguards, the probability of broken contracts and stolen intellectual property increases significantly.
- demonstrations, strikes, civil strife, abrupt government changes, violence, or terrorism, influences business performance.

Explanation

Question 9 of 13

1

... Another country is allowed to use the manufacturing, processing, trademark, know-how, patent, or some other skill or value. What is this?

Select one of the following:

  • Joint Venture

  • Licensing

  • Foreign Direct Investment

  • Exporting

Explanation

Question 10 of 13

1

What is the best definition of dumping?

Select one of the following:

  • A common social practice in Central Provo.

  • The pricing of goods at less than their cost of production or less than the price in the home market.

  • Pricing American products higher than the market average due to the level of respect

  • Putting large tariffs on foreign produce.

Explanation

Question 11 of 13

1

Which of these is NOT an example of an additional foreign cost?

Select one of the following:

  • Transportation

  • Food quality checks

  • Tariffs

  • Importer Margin

Explanation

Question 12 of 13

1

Which of these qualities make a foreign market more attractive?

Select one or more of the following:

  • Customer needs

  • Customer Purchasing Power

  • Language Compatibility

  • Market Size

  • Market Growth Rate

  • Famous people from that country

  • Market Access

  • Payge lives 8 minutes from the border of that country.

Explanation

Question 13 of 13

1

Which of these questions must one ask before deciding to go global?

Select one or more of the following:

  • Should we market abroad?

  • Which foreign markets are most attractive?

  • What are the risks?

  • How should we enter?

  • Should we alter our marketing mix to satisfy local preferences?

  • Should we ask the magic 8 ball if we should go in?

Explanation

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