Created by nathan fulcher
almost 6 years ago
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chapter 2
linked prosperity
organization
business firm
profit
non-for-profit
strategy
corporate level
strategic business unit
functional level strategy
(department)
cross functional teams
core values
misssion
organizational culture
business
business model
goals or objectives
SMART
business firms pursue different types of goals
marketing plan
competencies
competitive advantage
quality
benchmarking
business portfolio analysis
(growth strategy one)
4 groups
businesses portfolio analysis
market growth (y axis)
relative unit market share (x axis)
Market-product analysis
(growth strategy two)
product development
market penetration
market delopement
diversifaction
marketing dashboard
strategic marketing processes
SWOT analysis
swot anal
market segmentation
points of difference
marketing program
implementation phase of stratgic marketing processes
marketing strategy
marketing tactics
(implementation phase)
the evaluation phase