Crystal Schultz
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Quiz on Marketing Chapter 7, created by Crystal Schultz on 13-10-2018.

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Crystal Schultz
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Marketing Chapter 7

Marketing Chapter 7

Question 1 of 11

1

Within the New Product Development Process, which stage do you establish the features and price?

Select one of the following:

  • Idea Screening

  • Development

  • Feature Specialization

  • Testing

Explanation

Question 2 of 11

1

Idea Screening is when ______________.

Select one of the following:

  • The product is being alpha tested and then beta tested

  • The profit, price and potential sales are being calculated at different prices and the company looks at whether the offering fits with the companies competitive strategy

  • The basic idea is created and described

Explanation

Question 3 of 11

1

Today my coworker informs me that she has created the first physical prototype of an idea someone had last year, is this the development stage?

Select one of the following:

  • True
  • False

Explanation

Question 4 of 11

1

Select from the dropdown list to complete the text.

Beta testing is when ( we allow customers to test our product, we test our product in the lab )

Explanation

Question 5 of 11

1

HP makes a printer line where each printer has different features for different types of consumers, this is called ____________.

Select one of the following:

  • Process Feasibility

  • Quality Function Deployment (QFD)

  • Customer Service

  • Consumer Bundle

Explanation

Question 6 of 11

1

Which is the correct order of the New Product Development Process?

Select one of the following:

  • Idea generation, idea screening, feature specialization, development, testing, launch, evaluation

  • Idea generation, idea screening, feature specialization, testing, development, launch, evaluation

Explanation

Question 7 of 11

1

In the stage of Idea Screening, which question describes Process Feasibility?

Select one of the following:

  • Will we sell enough products to profit?

  • How much do we have to sell in order to break even?

  • How can we be more efficient with company time?

  • Will we actually be able to make and service this product?

Explanation

Question 8 of 11

1

A consumer buys an iPhone, which she saw an ad on TV for. She pays $1000 for it, and two months later she walks by the store she bought it at and her phone is now sold for $850. In the introduction phase, which strategy did Apple use to sell their phone faster?

Select one of the following:

  • Skimming pricing strategy

  • Penetration pricing strategy

Explanation

Question 9 of 11

1

The Growth Stage is characterized by high profits, increasing sales and less competition.

Select one of the following:

  • True
  • False

Explanation

Question 10 of 11

1

I’m a product that has been on the shelf for many years but I’m still people’s number one choice. Which stage of a product’s life cycle am I in?

Select one of the following:

  • Introduction

  • Growth

  • Decline

  • Maturity

Explanation

Question 11 of 11

1

During the Growth Stage, promotion often relies on

Select one or more of the following:

  • Specific benefits of a product

  • Value relative to competitive offerings

  • Modifying their target markets

  • Changing their packaging

Explanation

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