Aim: Solomon Asch (1951) conducted an experiment to investigate the extent to which social pressure from a majority group could affect a person to conform.
Procedure: Asch used a lab experiment to study conformity, whereby 50 male students from Swarthmore College in the USA participated in a ‘vision test’.Using a line judgment task, Asch put a naive participant in a room with seven confederates.

The confederates had agreed in advance what their responses would be when presented with the line task. The real participant did not know this and was led to believe that the other seven participants were also real participants like themselves.

Each person in the room had to state aloud which comparison line (A, B or C) was most like the target line. The answer was always obvious. The real participant sat at the end of the row and gave his or her answer last.

There were 18 trials in total and the confederates gave the wrong answer on 12 trails (called the critical trials). Asch was interested to see if the real participant would conform to the majority view. Asch's experiment also had a control condition where there were no confederates, only a "real participant".

Results: Asch measured the number of times each participant conformed to the majority view. On average, about one third (32%) of the participants who were placed in this situation went along and conformed with the clearly incorrect majority on the critical trials.

Over the 12 critical trials about 75% of participants conformed at least once and 25% of participant never conformed. In the control group, with no pressure to conform to confederates, less than 1% of participants gave the wrong answer

Conclusion: Why did the participants conform so readily? When they were interviewed after the experiment, most of them said that they did not really believe their conforming answers, but had gone along with the group for fear of being ridiculed or thought "peculiar". A few of them said that they really did believe the group's answers were correct.

Apparently, people conform for two main reasons: because they want to fit in with the group (normative influence) and because they believe the group is better informed than they are (informational influence).

Evaluation: One limition of the study is that is used a biased sample. All the participants were male students who all belonged to the same age group. This means that study lacks population validity and that the results cannot be generalized to famales or older groups of people.

Another problem is that the experiment used an artificial task to measure conformity - judging line lengths. This means that study has low ecological validity and the results cannot be generalised to other real life situations of conformity.

Finally, there are ethical issues: participants were not protected from psychological stress which may occur if they disagreed with the majority. Asch deceived the student volunteers claiming they were taking part in a 'vision' test; the real purpose was to see how the 'naive' participant would react to the behavior of the confederates. However, decepetion was necessary to produce valid results.

The Asch (1951) study has also been called a child of its time (as conformity was the social norm in 1950’s America). The era of individualism, ‘doing your own thing’, did not take hold until the 1960s.

Perrin and Spencer (1980) carried out an exact replication of the original Asch experiment using British engineering, mathematics and chemistry students as participants. The results were clear cut: on only one out of 396 trials did a participant conform with the incorrect majority. This shows the Asch experiment has poor reliability.

	Created by Matthew Li about 11 years ago

Psychology (Social Influence On Individual Behaviour) Note on Experiments, created by Matthew Li on 07/08/2013.