kiara alberigo
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college Fashion Quiz on Fashion Marketing Final Exam, created by kiara alberigo on 14/12/2018.

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kiara alberigo
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Fashion Marketing Final Exam

Question 1 of 30

1

Fill the blank space to complete the text.

: Any designed product that is currently popular, that is of the moment and subject to change, and the people consider desirable and appropriate at a given time

Explanation

Question 2 of 30

1

Fill the blank space to complete the text.

: An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing relationships in ways that benefit the organization and its stakeholders

Explanation

Question 3 of 30

1

Fill the blank space to complete the text.

: The application if marketing processes and activities to currently popular designed products. Encompasses everything that goes into the creation and developing a fashion product.

Explanation

Question 4 of 30

1

Fill the blank spaces to complete the text.

A : Is a set of actual and potential buyers
Customers when they: for products, with companies to obtain information, make purchases

Explanation

Question 5 of 30

1

Fill the blank space to complete the text.

: Macro environmental tool categorizing the external factors (Global-Politics, environment, socio-cultural, Technology, Economics, Legal and Competition

Explanation

Question 6 of 30

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Fill the blank space to complete the text.

Consumer : The exchange processes involved in acquiring, consuming, and disposing of goods and services

Explanation

Question 7 of 30

1

Fill the blank spaces to complete the text.

• The Buyers’ Decision-Making Process:
o Step 1: Recognizing the
 Needs to buy an outfit for attending a formal event, or a new job
o Step 2: Seeking
 Understand and analyze your problem
 Do research
o Step 3: Weighing
 Evaluate your options
o Step 4: Making a
 Making a purchase
o Step 5: Evaluating that
 How customers feel about that purchase

Explanation

Question 8 of 30

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Segmentation: Divides total marketers into smaller clusters of possible customers who display similar characteristics, wants and needs

Explanation

Question 9 of 30

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Fill the blank spaces to complete the text.

• Segmentation categories:
o : Age, gender, Economic status (income)
o : Quantitative investigation of consumers lifestyles and personality characteristics
: The distinctive patterns of behavior that characterize each individual’s adaptation to the situations of his/her life
: How people live, how people spend their money how people allocate their time
 AIO Statements:
• A: Statements
• I: Questions
• O: Questions
o : Physical environment, climate, and natural resources inherent to a market (ex: rural/suburban/big city
o Consumer : A is a need that is sufficiently pressing to direct the person to seek satisfaction of the need

Explanation

Question 10 of 30

1

Creating a Marketing mix: The set of controllable, tactical marketing tools- product, price, promotion, and place- that the firm blends to produce the response it wants in the target market

Select one of the following:

  • True
  • False

Explanation

Question 11 of 30

1

o Product:
 Types of Consumer Product:

Select one or more of the following:

  • Goods

  • Services

  • Places

  • Experiences

Explanation

Question 12 of 30

1

Which stage of the fashion life cycle is the trend most popular

Select one of the following:

  • introduction of a style

  • increase in popularity

  • peak of popularity

Explanation

Question 13 of 30

1

Fill the blank space to complete the text.

Unit Retail Price: $80/Skinny-Fit Solid Velvet Ankle Pant
Unit Variable Cost: $50
Fixed Cost: $45,000
Break even Unit?
units:
Equation:
Fixed Cost/(Unit Retail Price-Unit Variable Cost)

Explanation

Question 14 of 30

1

Price is the monetary amount that one pays in exchange for a product

Select one of the following:

  • True
  • False

Explanation

Question 15 of 30

1

What is an example of a company that prices above the market?

Select one of the following:

  • Chanel

  • American Apparel

  • Macy's

Explanation

Question 16 of 30

1

What is Variable pricing?

Select one of the following:

  • the retailer changes prices on a regular basis in response to change in demand and cost

  • retailers offer the same product to different customers at different prices

  • A high-demand item is priced low and advertised heavily in an effort to attract customers

  • Discount stores end their prices in .99 so it sounds cheaper

Explanation

Question 17 of 30

1

In sales promotion, a gift with purchase is when a company offers a specially priced or exclusive item for a smaller additional price when customers make a purchase at or above a certain dollar amount or buy a specific product

Select one of the following:

  • True
  • False

Explanation

Question 18 of 30

1

Select from the dropdown lists to complete the text.

( Public Relations, Press release, Press Kit ): Aim at generating good will and positive image for the brand and its products among the public

( Press release, Press conference, press kit ): Document that presents news in a manner designed to promote the launch of a new collection, the hiring of a new designer, or the endorsement of its line by a celebrity

( Press Kit, press conference, press release ): A package of promotional material provided to members of the media to brief them

( Press Conference, press kit, press release ): An event in which appropriate media are invited to learn specific news in person

( Annual Report, personal selling, product placement ): The years activities, such as: new products that were introduced or new markets that were entered, and plans for the coming year. It also contains detailed financial information for the year

( Product Placement (PPL), annual report ): The inclusion of branded products or identifies through audio or visual means within mass media programming

( Personal Selling, annual report, product placement ): Involves a one-on-one, often face-to-face interaction between a marketer’s representative and an individual or small group of consumers with the goal of generating a sale

Explanation

Question 19 of 30

1

Who are the middlemen or resellers that handle flow of products from the manufacturer to the immediate response, and build lasting, customer relationship

Select one of the following:

  • Wholesalers

  • Intermediaries

  • retailers

Explanation

Question 20 of 30

1

Fill the blank space to complete the text.

Marketing System: When one member of a marketing channel yields more power than the others, an administered marketing system may result (Walmart, Nike, Apple)

Explanation

Question 21 of 30

1

Select from the dropdown lists to complete the text.

o ( Independent Retailers, discount store, pop-up store ): Owned by a single person (sole proprietorship) or partnership

o ( Department Stores, factory outlet, specialty store ): Offers a wide selection and wide variety of products and fashion products. To broad range of customers (heterogeneous)

o ( Specialty Stores, factory outlet, pop-up stores ): Carries narrow product lines with deep assortments within those lines. Targets a specific and homogeneous customer

o ( Discount Store, department store, factory outlet ): Offer a combination of general merchandise at lower prices

( Factory outlets, discount stores, pop-up stores ): Manufacturer-owned and operated stores by firms such as J. Crew, Gap, Nike

o ( Pop-up Stores, factory outlet, specialty store ): Temporary retail spaces that typically appear in a vacant space, offering unique merchandise

Explanation

Question 22 of 30

1

In the stages of the marketing process, what is the stage where you decide on the type of observation form or questionnaire?

Select one of the following:

  • Determine the data collection method

  • Design data collection forms

  • determining research design

  • analyze and interpret the data

Explanation

Question 23 of 30

1

what type of research includes laboratory and field experiments

Select one of the following:

  • Causal

  • Exploratory

  • descriptive

Explanation

Question 24 of 30

1

In descriptive research, you use Cross-sectional study and Longitudinal analysis

Select one of the following:

  • True
  • False

Explanation

Question 25 of 30

1

what is the quickest, cheapest and most flexible way to gain insights and ideas in exploratory studies?

Select one of the following:

  • Literature search

  • Analysis of selected cases

  • focus group

  • experience survey (key informant survey)

Explanation

Question 26 of 30

1

Fill the blank spaces to complete the text.

A is the total set of subjects of interest in a study, while the is a subset of this on which the study collects data

Explanation

Question 27 of 30

1

the three types of ritual experience is:

Select one or more of the following:

  • religious

  • rites of passage

  • cultural

  • medial

Explanation

Question 28 of 30

1

Fill the blank spaces to complete the text.

o : The giver is motivated by an event to procure a gift

o : The Process of gift exchange. The recipient responses to the gift

o : The bonds between the giver and the receiver are adjusted (either looser or tighter) to reflect the new relationship that emerges after the exchange is complete

Explanation

Question 29 of 30

1

Select from the dropdown lists to complete the text.

• ( Users, influencers, buyers, deciders, gatekeepers ): Those that will use that actual product or service
• ( Influencers, users, buyers, deciders, gatekeepers ): Help define specifications and provide information for evaluating alternatives
• ( Buyers, users, influencers, deciders, gatekeepers ): Have formal authority to select the supplier and arrange terms of purchase
• ( Deciders, users, influencers, buyers, gatekeepers ): Have formal or informal power to select and approve final suppliers
• ( Gatekeepers, users, influencers, buyers, deciders ): Control the flow of information

Explanation

Question 30 of 30

1

in service purchases, negotiation of price is more prevalent

Select one of the following:

  • True
  • False

Explanation

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