Yasmin-Lee Collins
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MCE Marketo - Segmentation, Snippets and Smart Lists Quiz on Segmentation, Snippets & Smart Lists, created by Yasmin-Lee Collins on 19/12/2018.

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Yasmin-Lee Collins
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Segmentation, Snippets & Smart Lists

Segmentation, Snippets & Smart Lists

Question 1 of 10

1

What is the difference between segmentations and smart lists?

Select one of the following:

  • a. A lead can exist in multiple segments but not in multiple smart lists

  • b. Smart lists can be used in smart campaigns while segmentations cannot

  • c. Segmentations can be used to create dynamic content while smart lists cannot

  • d. Smart lists can be used as a filter option when creating an email program while segmentations cannot

  • e. Smart lists are not mutually exclusive but segmentations are

Explanation

Question 2 of 10

1

Where in Marketo can you create Segmentation?

Select one of the following:

  • Marketing Activities

  • Lead Database

  • Design Studio

  • Analytics

  • Personalisation Area

Explanation

Question 3 of 10

1

True or False: You can create up to 20 different segmentations per instance with each one containing a maximum of 100 segments

Select one of the following:

  • True
  • False

Explanation

Question 4 of 10

1

Which of the following is not a commonly used segmentation?

Select one of the following:

  • a. Industry

  • b. Language

  • c. Product Interests

  • d. Region

Explanation

Question 5 of 10

1

Which of the following types of assets can use the dynamic content functionality? (Choose all that apply)

Select one or more of the following:

  • a. Emails

  • b. Landing Pages

  • c. Snippets

  • d. Forms

  • e. Images

Explanation

Question 6 of 10

1

You have a segmentation for Industry with three segments (priority 1: Healthcare, priority 2: Government, priority 3: Education). One person you are emailing does not have an Industry populated. Which content version will they see?

Select one of the following:

  • a. Healthcare

  • b. Government

  • c. Default

  • d. Education

Explanation

Question 7 of 10

1

True or false: You can make both landing pages and emails dynamic.

Select one of the following:

  • True
  • False

Explanation

Question 8 of 10

1

Which of the following is a good use of a static snippet?

Select one of the following:

  • a. Regional address footer

  • b. Business unit-specific unsubscribe information

  • c. Privacy policy language

  • d. Regional social media links

Explanation

Question 9 of 10

1

True or false: A lead can belong to more than one segment within a segmentation.

Select one of the following:

  • True
  • False

Explanation

Question 10 of 10

1

Where in Marketo can you create snippets?

Select one of the following:

  • a. Marketing Activities

  • b. Lead Database

  • c. Design Studio

  • d. Analytics

  • e. Personalisation Area

Explanation

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