What are some of the unconscious factors that effect our decisions?
Fear of Loss
Pay off social debts
Pressure from the in-laws
Reviews
Your persona
other's fears
People need to verbalize their conscious reasons for a decision.
Information is like dopamine cyanide oxytocin serotonin( dopamine, cyanide, oxytocin, serotonin ).
What reacts first to information?
body
mind
We suffer from a paradox of .
How many choices should you limit someone to?
1-2
2-3
3-4
4-5
When updating a website or other area, you should fully replace everything.
Both animals and people will go down a path with more choices than a direct path.
Which of these are prestige items and thus do not fall under the "time>money" rule?
Lemonade
Chanel make-up
Designer bags
Fast Food
Payless shoes
Time implies personal and .
What are the two types of decision styles?
Intuitive
Deliberate
Logical
Mindful
Mood is hard to influence.
If people are happy, they will rate things with a higher value if they use ❌ decision making. If people are ❌, they will rate things with a higher value if they use ❌ decision making.
Which should come first?
Relevant data
Personal opinions
First impressions
What happened over the weekend
Two heads are better than one when disagreements can be freely discussed.
What action do all leaders take in a group?
Speak first
Give the floor equally to all members
Pick the idea
Dominate the entire conversation
You should always go with the first solution presented.
What can be done to help ideas be viewed without group bias?
Write them down before the meeting and circulate them.
Let one person go at a time.
Let the most senior member go first
Pull ideas out a fishbowl
Looking to others to decide what to do is called social validation peer pressure Rorschach effect Group think( social validation, peer pressure, Rorschach effect, Group think ).
When more people are present, a person is more likely to act on their own.
What are some examples of social validation in design?
reviews
testimonials
ratings
Influencers
Everyone is affected by unconscious influences.
Believing you are not affected by influences as much as others is called .
By putting a product behind glass, do you increase or decrease it's perceived value?
Increase
Decrease
Put these in order from least perceived value to greatest perceived value: ❌, ❌, ❌, ❌