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IWBZ BWL Quiz on Marketing Lecture 3, created by odessa m on 11/02/2019.

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Marketing Lecture 3

Question 1 of 50

1

Consumer buyer behavior : buying behavior of final consumers (for personal consumption )

Select one of the following:

  • True
  • False

Explanation

Question 2 of 50

1

Consumer market: only individuals, excluding households, that buy goods for personal consumption

Select one of the following:

  • True
  • False

Explanation

Question 3 of 50

1

Culture?

Select one of the following:

  • set of basic values, wants, etc. learned by a member of society from family, other important institution

  • group of people with shared value system bases on common life experience

  • relatively permanent and ordered divisions in a society whose members share similar values

Explanation

Question 4 of 50

1

Subculture?

Select one of the following:

  • relatively permanent and ordered divisions in a society whose members share similar values

  • group of people with shared value system bases on common life experience

  • set of basic values, wants, etc. learned by a member of society from family, other important institution

Explanation

Question 5 of 50

1

Social Class?

Select one of the following:

  • set of basic values, wants, etc. learned by a member of society from family, other important institution

  • group of people with shared value system bases on common life experience

  • relatively permanent and ordered divisions in a society whose members share similar values

Explanation

Question 6 of 50

1

A group is one or more people who interact to accomplish goals

Select one of the following:

  • True
  • False

Explanation

Question 7 of 50

1

Reference Group: actual, no imaginary, individual or group conceived of having significant relevance upon an individuals evaluations

Select one of the following:

  • True
  • False

Explanation

Question 8 of 50

1

Opinion leader: person outside a reference group who exerts social influence on others

Select one of the following:

  • True
  • False

Explanation

Question 9 of 50

1

Word-of-mouth influence: impact of personal words of trusted and other consumers on buying behavior

Select one of the following:

  • True
  • False

Explanation

Question 10 of 50

1

Online social networks are online social communities

Select one of the following:

  • True
  • False

Explanation

Question 11 of 50

1

Buying is often

Select one or more of the following:

  • age-related

  • life cyle-realted

  • health -related

Explanation

Question 12 of 50

1

Lifestyle: A person´s pattern of living as expressed in his activities

Select one of the following:

  • True
  • False

Explanation

Question 13 of 50

1

Personality: unique psychological characteristics

Select one of the following:

  • True
  • False

Explanation

Question 14 of 50

1

Self-concept: Beliefs a person holds about someone lessees attributes

Select one of the following:

  • True
  • False

Explanation

Question 15 of 50

1

Motive (drive): need that is sufficiently pressing to direct the person to seek satisfaction of the need

Select one of the following:

  • True
  • False

Explanation

Question 16 of 50

1

Perception: process by which people select, organize and interpret information to form meaningful picture of the world

Select one of the following:

  • True
  • False

Explanation

Question 17 of 50

1

Perception is not selective

Select one of the following:

  • True
  • False

Explanation

Question 18 of 50

1

Learning: changing in an individuals behavior arising from experience

Select one of the following:

  • True
  • False

Explanation

Question 19 of 50

1

Belief: descriptive thought that a persons holds about something

Select one of the following:

  • True
  • False

Explanation

Question 20 of 50

1

Attitude: A persons tendencies toward an object or idea

Select one of the following:

  • True
  • False

Explanation

Question 21 of 50

1

Complex buying behavior?

Select one of the following:

  • Consumer buying behavior characterized by high consumer involvement and significant differences among brands

  • Consumer buying behavior characterized by high involvement but few perceived differences among brands

  • Consumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences

  • Consumer buying behavior characterized by low consumer involvement but significant perceived brand differences

Explanation

Question 22 of 50

1

Dissonance-reducing buying behavior?

Select one of the following:

  • Consumer buying behavior characterized by high consumer involvement and significant differences among brands

  • Consumer buying behavior characterized by high involvement but few perceived differences among brands

  • Consumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences

  • Consumer buying behavior characterized by low consumer involvement but significant perceived brand differences

Explanation

Question 23 of 50

1

Habitual buying behavior?

Select one of the following:

  • Consumer buying behavior characterized by low consumer involvement but significant perceived brand differences

  • Consumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences

  • Consumer buying behavior characterized by high involvement but few perceived differences among brands

  • Consumer buying behavior characterized by high consumer involvement and significant differences among brands

Explanation

Question 24 of 50

1

Variety-seeking buying behavior?

Select one of the following:

  • Consumer buying behavior characterized by high consumer involvement and significant differences among brands

  • Consumer buying behavior characterized by high involvement but few perceived differences among brands

  • Consumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences

  • Consumer buying behavior characterized by low consumer involvement but significant perceived brand differences

Explanation

Question 25 of 50

1

How many stages does the Buyer Decision Process involves?

Select one of the following:

  • 3

  • 4

  • 5

Explanation

Question 26 of 50

1

Need recognition: first of buyer decision process; consumer recognizes a problem or need

Select one of the following:

  • True
  • False

Explanation

Question 27 of 50

1

The information search is not a stage of the buyer decision process

Select one of the following:

  • True
  • False

Explanation

Question 28 of 50

1

Alternative evaluation: consumers uses information to evaluate alternative brands

Select one of the following:

  • True
  • False

Explanation

Question 29 of 50

1

Purchase decision: buyers decision about what brand to purchase

Select one of the following:

  • True
  • False

Explanation

Question 30 of 50

1

Postpurchase behavior is based on

Select one or more of the following:

  • Satisfaction

  • Cognitive dissonance

Explanation

Question 31 of 50

1

Cognitive dissonance is a buyers discomfort caused before the purchase of a product

Select one of the following:

  • True
  • False

Explanation

Question 32 of 50

1

New product: good, service that is perceived by potential customers as new

Select one of the following:

  • True
  • False

Explanation

Question 33 of 50

1

Adoption process: physical process -> first hearing about innovation to final adoption

Select one of the following:

  • True
  • False

Explanation

Question 34 of 50

1

Awarness: consumer becomes aware of new product, but already knows about it

Select one of the following:

  • True
  • False

Explanation

Question 35 of 50

1

Interest: consumer seeks information about new product

Select one of the following:

  • True
  • False

Explanation

Question 36 of 50

1

evaluation: consumers decides to try new product

Select one of the following:

  • True
  • False

Explanation

Question 37 of 50

1

Trial: consumer tries new product on small scale to improve his estimate (Schätzung) of its value

Select one of the following:

  • True
  • False

Explanation

Question 38 of 50

1

Adoption: consumer decides to make no use of new product

Select one of the following:

  • True
  • False

Explanation

Question 39 of 50

1

Business buying behavior: buying behavior of organizations that buy goods/services for use in production of other products/ services that are sold to others

Select one of the following:

  • True
  • False

Explanation

Question 40 of 50

1

Business buying process: decision process by which business buyers determine which products/services an other organization needs to purchase (among alternative suppliers)

Select one of the following:

  • True
  • False

Explanation

Question 41 of 50

1

Business markets contain fewer but larger buyers

Select one of the following:

  • True
  • False

Explanation

Question 42 of 50

1

Straight rebuy?

Select one of the following:

  • business buying situation in which buyer routinely reorders something without any modifications

  • business buying situation in which buyer wants to modify product specifications

Explanation

Question 43 of 50

1

Modified rebuy?

Select one of the following:

  • business buying situation in which buyer routinely reorders something without any modifications

  • business buying situation in which buyer wants to modify product specifications

Explanation

Question 44 of 50

1

New task: business buying situation in which buyer purchases product for the last time

Select one of the following:

  • True
  • False

Explanation

Question 45 of 50

1

Systems selling: buying a packaged solution to a problem from a single seller

Select one of the following:

  • True
  • False

Explanation

Question 46 of 50

1

Buying center: all the individuals and units that play a role in the purchase decision-making process

Select one of the following:

  • True
  • False

Explanation

Question 47 of 50

1

Buying center: fixed and formally identified unit within buying organization

Select one of the following:

  • True
  • False

Explanation

Question 48 of 50

1

Size and makeup of buying center varies for different products but not for different buying situations

Select one of the following:

  • True
  • False

Explanation

Question 49 of 50

1

Institutional markets are:

Select one or more of the following:

  • Schools

  • Hospitals

  • Governmental units

Explanation

Question 50 of 50

1

Government markets are:

Select one or more of the following:

  • Schools

  • Prisons

  • Governmental units

Explanation

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