Yasmin-Lee Collins
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Quiz on Marketo - Reporting and Analytics, created by Yasmin-Lee Collins on 15/02/2019.

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Yasmin-Lee Collins
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Marketo - Reporting and Analytics

Marketo - Reporting and Analytics

Question 1 of 10

1

Which two columns on the Program Performance Report are calculated using acquisition program?

Select one or more of the following:

  • A. New Names

  • B. Total Members

  • C. Revenue per New Name

  • D. Cost per Member (USD)

  • E. Cost per New Name (USD)

  • F. Revenue per Member (USD)

Explanation

Question 2 of 10

1

A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program.
What will occur?

Select one of the following:

  • A. The report will return an error for cost per success.

  • B. The report will return a null value for cost per success.

  • C. The report will identify the last program status as a success and calculate based on that.

  • D. The report will identify the first program status as a success and calculate based on that.

Explanation

Question 3 of 10

1

A marketing manager is running a landing page A/B test and wants to know which of the two pages had the best conversion rate.
Which report should be used?

Select one of the following:

  • A. Form Conversion Report

  • B. Event Registration Report

  • C. Landing Page Activity Report

  • D. Landing Page Performance Report

Explanation

Question 4 of 10

1

Which of the following is not a report that's available in Marketo?

Select one of the following:

  • People Performance Report

  • Form Fill Report

  • Email Performance

  • Email Link Performance

  • People by Revenue Stage Report

Explanation

Question 5 of 10

1

What are the benefits of creating a report subscription in Marketo?

Select one of the following:

  • Enables you to download the report whenever you need to

  • Enables you to automate the delivery of reports to the recipients of your choosing on a pre-selected day and frequency

  • Enables people who are not Marketo users to login and view the report

  • It's a great way to share results and stats with everyone

Explanation

Question 6 of 10

1

What is the definition of a People Performance Report

Select one of the following:

  • A People Performance Report allows you to view how many leads are in your database

  • A People Performance Report measures the growth of your database over time.

  • A People Performance Report gives you all the insights into how the leads are performing against your campaigns

  • A People Performance Report gives you stats on the individual links in your emails.

Explanation

Question 7 of 10

1

My Reports are visible to all users in that workspace

Select one of the following:

  • True
  • False

Explanation

Question 8 of 10

1

What are the two seperate but associated sections in Email Insights?

Select one or more of the following:

  • Performance

  • Sends

  • Analytics

  • Email Stats

Explanation

Question 9 of 10

1

What would you be able to do when using Email Insights Analytics Overview?

Select one of the following:

  • Combine all review all campaign statistics over the past year

  • Explore all landing page activity

  • Create a report based on all email and delivery engagement for individual leads

  • Explore aggregate data for email delivery and engagement.

Explanation

Question 10 of 10

1

What are you not able to do when creating a Marketo report in Marketing Activities?

Select one of the following:

  • Filter your report with a smart list

  • Re-order report columns

  • Combine two reports together to compare stats

  • Filter the report by a given timeframe

Explanation

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