Primary Audience

Secondary audience

Individual audience

Group audience

Active audience

Passive audience

Demographics

Hypodermic needle theory

Socio-economic categories

Qualitative research

Quantitative research

Primary research

Secondary research

Objective research

Subjective research

The organisation which provides weekly audience figures for television

The 4 Lifestyle categories - used to target specific audiences

Aspirers

Mainstreamers

Succeeders

Reformers