Terminology, Theory and Convention Questions (Part 1)

Question 1 of 34

1

Which is the odd one out?

Select one of the following:

Prominent reading
Preferred reading
Hegemonic reading
Dominant reading

Explanation

Question 2 of 34

1

According to Barthes’ semiotic, what is the third level of signification?

Select one of the following:

Denotation
Myth
Connotation
Ideology

Explanation

Question 3 of 34

1

What theory’s key argument about is similar to hook’s ideas about the representation of race?

Select one of the following:

Reception theory
Paul Gilroy
Alvarado et al.
Intersectionality

Explanation

Question 4 of 34

1

According to Tuchman, women in the media are symbolically annihilated in the following ways?

Select one of the following:

Omission, trivialisation and condemnation
Sexualised, objectification and stereotyped
Undermined, oppressed and pigeonholed.
Objectified, vilified and trivialised

Explanation

Question 5 of 34

1

Which theorist argued the following “stereotyping tends to occur where there are inequalities of power, as subordinate or excluded groups are constructed as different or ‘other’ (e.g. Through ethnocentrism)”?

Select one of the following:

David Gauntlett
Stuart Hall
Paul Gilroy
bell hooks

Explanation

Question 6 of 34

1

What is the combining of previously separated hardware into one device referred to?

Select one of the following:

Proliferation of technology
Digital technology
Technological convergence
Cross-media convergence

Explanation

Question 7 of 34

1

Who argued the following that “media concentration generally limits or inhibits variety, creativity and quality”?  

Select one of the following:

Curran and Seaton
David Hesmondhalgh
Henry Jenkins
Livingstone and Lunt

Explanation

Question 8 of 34

1

Which theorist is associated with the term ‘happy housewife heroine’?

Select one of the following:

Simone de Beauvoir
Laura Mulvey
Gaye Tuchman
Betty Friedan

Explanation

Question 9 of 34

1

How many types of potential readings does Hall argue audiences can have?

Select one of the following:

4
2
3
5

Explanation

Question 10 of 34

1

What theorist developed the mean world syndrome idea?

Select one of the following:

Bandura
Gerbner
Blumer and Katz
Clay Shirky

Explanation

Question 11 of 34

1

According to Young and Rubicam 4 Cs theory, which psychographic category demonstrates the following traits and characteristics – anti-materialistic, intellectual, socially aware and seeks enlightenment?

Select one of the following:

The Explorer
The Aspirer
The Resigned
The Reformer

Explanation

Question 12 of 34

1

Which is the odd one out?

Select one of the following:

Princess
Sidekick
Donor
Hero

Explanation

Question 13 of 34

1

What does context mean?

Select one of the following:

The situation and circumstances within which something is created.
Time and place
Ways of thinking and producing meaning
Interpreting and understanding historical and social practices

Explanation

Question 14 of 34

1

Which of the following is not part of Alvarado et al’s theory of racial stereotypes

Select one of the following:

Entertainer
Pitied
Dangerous
Exotic

Explanation

Question 15 of 34

1

What term is used to describe the following “Where a media conglomerate is made up of different companies that produce and sell similar products”?

Select one of the following:

Horizontal integration
Vertical integration
Transnational company
Cross-media promotion

Explanation

Question 16 of 34

1

What style is associated with the following terms – pastiche, hybridity, intertextuality, and hyperreality?

Select one of the following:

Postmodernism
Surrealism
Realism
Modern

Explanation

Question 17 of 34

1

Which theorist explores the idea of repetition and difference in media text?

Select one of the following:

Neale
Todorov
Propp
Baudrillard

Explanation

Question 18 of 34

1

What is the name of the newspaper convention that is in a smaller typeface, above or below the headline that explains more about the story?

Select one of the following:

Standalone
Caption
Standfirst
Strapline

Explanation

Question 19 of 34

1

According to Goodwin, how many features do music videos demonstrate?

Select one of the following:

4
6
7
5

Explanation

Question 20 of 34

1

What term is used to describe “ordinary people deciding that they want to create media”?

Select one of the following:

Citizen journalism
We media
Active audiences
Amateur

Explanation

Question 21 of 34

1

Who argued that “gender is constructed through discourse, and that its meaning varies according to cultural and historical context”?  

Select one of the following:

Butler
hooks
van Zoonen
Mulvey

Explanation

Question 22 of 34

1

Which one is the odd one out?

Select one of the following:

The rise of convergent media technologies and transformations in the production, distribution, and marketing of digital media, have placed traditional approaches to media regulation at risk  
Cultural industry companies try to minimise risk and maximise audiences through vertical and horizontal integration  
The radical potential of the internet has been contained to some extent by its partial incorporation into a large, profit-orientated set of cultural industries
Largest companies or conglomerates now operate across a number of different cultural industries

Explanation

Question 23 of 34

1

What stage of the value chain is exhibition?

Select one of the following:

Fourth
Second
Third
First

Explanation

Question 24 of 34

1

Which of the following is not an act of fandom?

Select one of the following:

Cosplay
Reaction video
Online forum
Consuming media products

Explanation

Question 25 of 34

1

Which of the following terms is not a postmodern stylistic feature?

Select one of the following:

Hyperreality
Pastiche
Hybridity
intertextuality

Explanation

Question 26 of 34

1

The use of various visual codes and technical codes to 'fix' a particular meaning.

Select one of the following:

Caption
Anchorage
Ideology
Hook

Explanation

Question 27 of 34

1

What term refers to the rules and legal guidelines an industry has to follow when making media products.

Select one of the following:

Regulation
Classification
BBFC
Censorship

Explanation

Question 28 of 34

1

What do the theories The Male Gaze, Goodwin’s Music Video idea and panopticon have in common?

Select one of the following:

Explores the impact of postmodernist traits
Explores voyeurism
Explores the representation of women
Explores the role of media producers

Explanation

Question 29 of 34

1

How many waves of feminism are there?

Select one of the following:

2
5
6
3

Explanation

Question 30 of 34

1

Which of the following is not one of Barthes’ narrative codes?

Select one of the following:

Symbolism Code
Action Code
Hermeneutic code
Referential code

Explanation

Question 31 of 34

1

Which of the following is not the role of a distributor?

Select one of the following:

Producing the print/copy of media product
Submit media product for classification
Creating the app
Marketing

Explanation

Question 32 of 34

1

What is Large format newspaper, typically targeted at more affluent, middle-class audiences called?

Select one of the following:

Broadsheet
Mid-market
Tabloid
Berliner

Explanation

Question 33 of 34

1

What term is used to describe “A universal type or model of character that is found in many different texts”?

Select one of the following:

Archetype
Cliché
Stereotype
Typecast

Explanation

Question 34 of 34

1

Who theory argues that audiences acquire attitudes, emotional responses and new styles of conduct through modeling?

Select one of the following:

Hypothermic Needle Theory
Cultivation theory
Media Effects
Two-step flow

	Created by Juliet Akindayini about 5 years ago

A level Media Studies - A-Level Quiz on Terminology, Theory and Convention Questions (Part 1), created by Juliet Akindayini on 14/10/2019.

Terminology, Theory and Convention Questions (Part 1)

Question 1 of 34

Which is the odd one out?

Select one of the following:

Explanation

Question 2 of 34

According to Barthes’ semiotic, what is the third level of signification?

Select one of the following:

Explanation

Question 3 of 34

What theory’s key argument about is similar to hook’s ideas about the representation of race?

Select one of the following:

Explanation

Question 4 of 34

According to Tuchman, women in the media are symbolically annihilated in the following ways?

Select one of the following:

Explanation

Question 5 of 34

Which theorist argued the following “stereotyping tends to occur where there are inequalities of power, as subordinate or excluded groups are constructed as different or ‘other’ (e.g. Through ethnocentrism)”?

Select one of the following:

Explanation

Question 6 of 34

What is the combining of previously separated hardware into one device referred to?

Select one of the following:

Explanation

Question 7 of 34

Who argued the following that “media concentration generally limits or inhibits variety, creativity and quality”?

Select one of the following:

Explanation

Question 8 of 34

Which theorist is associated with the term ‘happy housewife heroine’?

Select one of the following:

Explanation

Question 9 of 34

How many types of potential readings does Hall argue audiences can have?

Select one of the following:

Explanation

Question 10 of 34

What theorist developed the mean world syndrome idea?

Select one of the following:

Explanation

Question 11 of 34

According to Young and Rubicam 4 Cs theory, which psychographic category demonstrates the following traits and characteristics – anti-materialistic, intellectual, socially aware and seeks enlightenment?

Select one of the following:

Explanation

Question 12 of 34

Which is the odd one out?

Select one of the following:

Explanation

Question 13 of 34

What does context mean?

Select one of the following:

Explanation

Question 14 of 34

Which of the following is not part of Alvarado et al’s theory of racial stereotypes

Select one of the following:

Explanation

Question 15 of 34

What term is used to describe the following “Where a media conglomerate is made up of different companies that produce and sell similar products”?

Select one of the following:

Explanation

Question 16 of 34

What style is associated with the following terms – pastiche, hybridity, intertextuality, and hyperreality?

Select one of the following:

Explanation

Question 17 of 34

Which theorist explores the idea of repetition and difference in media text?

Select one of the following:

Explanation

Question 18 of 34

What is the name of the newspaper convention that is in a smaller typeface, above or below the headline that explains more about the story?

Select one of the following:

Explanation

Question 19 of 34

According to Goodwin, how many features do music videos demonstrate?

Select one of the following:

Explanation

Question 20 of 34

What term is used to describe “ordinary people deciding that they want to create media”?

Who argued the following that “media concentration generally limits or inhibits variety, creativity and quality”?  

Who argued that “gender is constructed through discourse, and that its meaning varies according to cultural and historical context”?  