This is a timed quiz.
You have 1 hour 30 minutes to complete the 132 questions in this quiz.
The Pega Customer Decision Hub delivers the Next-Best-Action consistently through multiple channels. To which channel does this apply?
Newspaper
Television
Billboard
Mobile
When during a customer interaction should a Next-Best-Action decision be made?
When the customer intent is captured
First time the customer is shown a banner
Every time new information is received
At the beginning of customer call
In a decision strategy, which component is required to enable access to proposition properties?
Data Include
Data Join
Property Import
Proposition Data
When executing a decision strategy, the solid line arrow in a decision strategy means data is _______________.
referenced by the component the arrow points to
referenced by the component the arrow originates from
copied to the component the arrow originates from
copied to the component the arrow points to
Which of these belong to the same group as the Prioritize component?
Proposition
Arbitration
Filter
To implement eligibility criteria you can use a ____________ component.
Switch
Group by
Segment
Decision Table
What is provided as input to a predictive model component by the strategy?
The strategy outcome
Customer data
Performance data
Proposition identifier
The output of a predictive model is accessible by other components in the strategy via a property called ____________
pyOutcome
pxRank
pxSegment
pyPropensity
Adaptive model components can output ____________
an optimised strategy
the customer's propensity to accept a proposition
a proposition
the number of customers eligible for a proposition
The Adaptive Model component in a strategy computes ____________
a single accept rate for all propositions
a unique propensity for each proposition
a single propensity for all propositions
a unique accept rate for each proposition
A coffee company wants to simulate decisions that requires large amounts of data. However, the organisation's live data is inaccessible. The Monte Carlo method _____
generates millions of rows with minimal effort
makes the organisation's live data accessible
generates data that the company can use as input for adaptive decisioning
combines external data sets into a larger data set
A coffee company wants to create a data set that includes mock up customer address information and the likelihood to churn. Which method is available to populate these fields?
Expression
Bayesian
Propensity
Import
In the delta view in Visual Business Director, what does the red colored cone indicate?
The source data value is too small
The source data value is smaller than the reference data value
The source data value is larger than the reference data value
The source data value is too large
The Actuals data set, that can be inspected with Visual Business Director, contains ____________
the delta of the source data set and the reference data set
real-time customer interactions data
customer data
proposition data
When developing a predictive model, a valid data type for a predictor is _______________.
Number
Character
Integer
Numeric
When developing a predictive model, the outcome of a spectrum model can indicate the _______________.
probability of a loan default
probability of churn
purchase value of a campaign respondent
acceptance of an offer
Which Predictive Modeling Markup Language (PMML) model type is supported by Pega?
Adaptive model
Regression Model
Text Model
Which rule is used to upload a Predictive Modeling Markup Language (PMML) file that contains a Tree model type?
Scorecard
Decision tree
Predictive model
Third-party Model
When compared to a Predictive Model, an Adaptive Model is different as it _______________.
considers both symbolic and numeric predictors
uses customer properties as predictors
uses predictive binning
cannot perform a spectrum model calculation
A large online store wants to adapt to changing customer behavior, and at the same time does not want to get carried away by every next hype in the market. Adaptive models can help accomplish both business objectives. Which statement about adaptive models is correct?
Adaptive models require no historic data to get started
Adaptive models require underlying predictive models
Adaptive models are regression models
Adaptive models perform a spectrum model calculation
A telecommunications company wants to apply text analysis to incoming emails to understand how satisfied its customers are about various products and services. That requires processing of the natural language of the email texts. Which analysis occurs during natural language processing?
Subjective analysis
Presumptive analysis
Intent analysis
Semantic analysis
A telecommunications company wants to monitor Twitter data and generate an adequate response. Text analytics detects proper nouns such as names, dates, and places as _______
Entities
Objects
Subjects
Topics
Which of the following statement is true regarding the Filter and Prioritize component in a decision strategy? (Choose One)
The Filter component reduces the number of incoming data elements by allowing all rows for which the condition is false.
A Prioritize component cannot reduce the number of incoming data elements since it is only ranking the incoming data.
The Filter condition is a numeric expression similar to the prioritization expression.
The Filter component reduces the number of incoming data elements by allowing all rows for which the condition is true.
What decision strategy pattern would you use to filter out all propositions having their price higher than the average product price?
Set Property - Filter
Set Property - Group by
Aggregate - Filter
Group by - Filter
To generate a unique key for a row in a Monte Carlo data set you should use _________ provider.
Address
Consecutive
Options
To configure a field in a Monte Carlo data set you must define a property and a __________.
class to which the property belongs
method how to populate this property
Monte Carlo provider
type of the property
Which of the following statements is true when describing a Monte Carlo data set?
Monte Carlo data set can only be used to generate customer data.
Monte Carlo data set can be used to test a strategy.
Monte Carlo data set only supports flat data structure.
Monte Carlo data set only support the native locale.
In a Monte Carlo data set to select a random value from a list you would normally use _________.
Scorecard Rule
Option Provider
When Rule
Using Prediction Studio you can build a model of type ____________ (Choose Two)
SPECTRUM
Probability
Value
SCORING
Analytics
A typical example of behavior when a scoring model can be used is ____________ (Choose One)
Repaying loans or going into arrears
The likely claim value of health, motor or contents insurance policy holders
The likely eventual write-off of cases recently falling into arrears
Likely purchase value of responders to a direct mail campaign
The more predictor groups you have the more accurate and reliable the prediction will be.
The first step in the Model analysis step is ____________? (Choose One)
Predictor grouping
Score comparison
Source selection
Score distribution
An adaptive model is created when .......… (Choose One)
A strategy that contains an Adaptive Model component is executed.
The model predictors become active.
The model outcomes are defined.
An adaptive model record is configured.
The Predictor report enables the user to .......… (Choose One)
Examine the propensity distribution of the whole model.
Display the memory used by a model.
Identify active and inactive predictors.
Give performance overview of a model over time.
The model identifier includes the following fields: (Choose Three)
Predictor
Direction
Model Name
Business issue
Channel
What type of a predictor can you use in an adaptive model?
Page Type
Symbolic
Logical
Natural language processing is concerned with _______________. (Fill in the blank)
programming computers to write code by itself
detecting the most trending topics on Twitter
teaching computers to interpret human natural languages
highlighting spelling mistakes in a piece of text
Which of these are the output of text analysis (Choose Three)
Text extraction
Classification
Sentiment analysis
Case creation
Consolidated volume metrics and graphs
Which of these components analyzes text? (Choose One)
Taxonomy
Text Analyzer
Data flow
Twitter Data Set
Pega Adaptative Models ___________________________________.
learn about customer behavior in real-time
can only be used in inbound channels
involve a significant human effort to develop
require historical data
When building a predictive model, in which development step is the regression model created?
Model Export
Model Analysis
Data Analysis
Model Development
When building a predictive model, the use of testing and validation samples ______________________.
increases the accuracy of models
validates the quality of input data
is mandatory for segmentation
enables model validation in strategies
Business rules that determine if a customer is eligible for a particular proposition are also known as ______________.
Contact rules
Marketing rules
Soft rules
Hard rules
In a Decisioning Strategy, which component is required to enable access to primary Customer properties?
None, properties are available
Set Property
Data Import
Customer Import
Through analysis of customer lifecycles, Next-Best-Action _____________.
identifies global sales targets
anticipates retention issues
provides future sales report
provides fulfillment services
The implementation of Next-Best-Action must involve _____________.
inclusion of third party predictive models
defining a prioritization formula based on marketing weight
defining business issue and group hierarchy
building a product catalog
Proactive retention is applicable when a customer is ____________________.
initiating contact to churn
likely to churn
a high-value customer
in a collections process
In a Set Property component, the Rank value is determined by ______________.
the data transform
the sequence in which it appears on the canvas
the default value of the Rank
the order in which the propositions are received
Which category contains the Set Property component?
Enrichment category
Data Import category
Arbitration category
Business Rules category
Next-Best-Action maximizes the customer lifetime value by _______________.
using consistency rules in the Next-Best-Action decision strategy
monitoring the customer interactions in all channels
using arbitration metrics in the Next-Best-Action decision strategy
building Next-Best-Action on top of each other across every interaction
Which of the following is a dimension in Visual Business Director?
Intent
Revenue
Volume
Two results of an adaptive model are ______________.
Propensity and Rank
Priority and Propensity
Propensity and Performance
Priority and Evidence
For an Adaptive Model to react quickly to changes in customer behavior, the ________________________.
value of the memory setting should be set to a low number
model must always evaluate all customer responses
strategy must include the calculation for smooth propensity
performance threshold should be set to a low number
Which function is available when configuring the Group By component?
True if Some
Multiply
Average
Divide
What does a dotted line from a "Group By" component to a "Filter" component mean?
There is a one-to-one relationship between the "Group By" and the "Filter" components
A property from the "Group By" is referenced by the "Filter" components
To evaluate the "Group By" component, the "Filter" component is evaluated first
Information from the "Group By" is copied over to the "Filter" componenent
After launching a new product, the delta mode in Visual Business Director could show _________________.
the date when the new product was introduced
the volume of the existing products
the volume difference between the new product and the existing products
a green shape for the product added
Scoring Model allows you to differentiate between ________________.
Good, Bad
Good, Better, Best
Accept, Reject, Maybe Later
Good, Bad, Unknown
The action a selling organization undertakes to reduce customer defections is also known as ________________________.
upselling
cross-selling
marketing
retention
Which component belongs to the "Business Rules" decision component category?
Contact policy
Decision data
Financial calculation
In a prioritization expression, to balance the customer needs and business objectives you adjust _______________________.
customer contact rules
product compatibility rules
weights and levels
product eligibility rules
To build a predictive model, use ___________________.
Pega Customer Service
Pega Decision Management
Pega Platform
Pega Marketing
To implement an eligibility criteria you use a _______________.
Eligibility
Proposition Filter
When a customer is offered a proposition he has already accepted, this is because __________________.
the strategy uses interaction history to exclude previously accepted offers
the customer intent was captured incorrectly
the propositions are filtered based on eligibility
there is no filter for previously offers in the strategy
Pega's ability to turn data into insight into action is known as:
business rules
big data
adaptive analytics
Next-Best-Action
Which decision component is used to implement hard rules?
Adaptive Model
Prioritize
What happends when you increase the peformance threshold setting of an adaptive model rule?
The number of active predictors increases
The number of active predictors may decrease
The correlation threshold decreases
The performance of the model is increased
In Pega Decision Management, individual customer behavior is captured by:
Visual Business Director
Predictive models
Interaction history
Decision strategies
Visual Business Director allows you to peform:
What-if analysis
Predictive analysis
Naive Bayesian analysis
Monte Carlo simulation
If you would like to ensure that the strategy outputs at most one Proposition, the best component to achieve this is the __________________.
It is not possible unless you only have only Proposition
Results of two simulations can be compared using the _______________.
Interaction History report
Proposition Distribution report
Predictive Analytics
Which business issue is the least suitable for Next-Best-Action?
Retention
Service
Accounting
Collections
To which types of decisions can Decision Management be applied?
Determining the cause of the customer's problem
Determining why response rates for a campaign in one region are below average
Determining which banner to show on a web site to increase click rate
Determining how to optimize the product portfolio to increase market share
What information has a 1-to-many relationship with a Customer?
Date of the last visit to the store
Average monthly product usage
Number of family members
List of accounts owned
When implementing Next-Best-Action, the Customer Lifetime Value Threshold is typically used to ___________________.
calculate the customer's lifetime value
prioritize high-value propositions
prioritize customers
determine if the customer is eligible
In a decision strategy, which decision component both filters relevant offers and prioritizes these offers?
Filter component
Switch component
Prioritize component
Group by component
One of the purposes of the Interaction History decision component is to ______________________.
retrieve all propositions properties
determine if a proposition has been offered before
verify is a customer is eligible for an offer
capture all interactions with the customer
When executing a decision strategy, the blue dotted line in a decision strategy means ________________.
data is copied to the component the arrow points to
data is referenced by the component the arrow points to
data is referenced by the component the arrow originates from
data is copied to the component the arrow originates from
The prioritize component sorts offers in ______________.
random order
ascending or descending order
descending order only
ascending order only
Which statement about predictive models is true?
You need past experience to create a predictive model
They need to be specified in a data attribute
They are always associated with a proposition
They need unstructured big data
When a new component is added to the strategy canvas, its Rank value will be
1
One higher than the current highest Rank
Not set
0
When balancing the customer need with the business objective, a possible business objective is _________________.
Social media
Risk mitigation
Consistent communication
Timeliness
The likelihood that a proposition will be accepted by the customer is stored in the strategy property called _______________.
pyBehavior
pyProbability
pyLikelihood
Visual Business Director can be used to ______________.
predict customer behavior
compare two datasets
import and inspect an external dataset
inspect interactions of a single customer
Which decision component enables you to use a PMML model?
PMML Model
Predictive Model
The Next-Best-Action strategies must be _____________.
simple and straight forward
easy to be changed by the business
complex and forensically calculated
secured and modified only by IT
To reference a customer property in a strategy, you need to prefix the property name with the keyword _______________.
"Data."
"."
"Customer."
No prefix. Use directly the property name
What format is used to express PMML?
SQL
HTML
XML-Based
CSVD, XML
Aggregation components provide the ability to _______________.
set a text value to a strategy property
make calculations based upon a list of propositions
choose between propositions
filter propositions based on priority and relevance
Which is a Key Performance Indicator?
Outcome
Action
What is the key characteristic that Next-Best-Action must consider to satisfy customer needs?
Services
Sociability
Mobility
Consistency
The Adaptive Model output that is automatically mapped to a strategy property is _________________.
propensity
performance
score
evidence
In a decision strategy, to remove propositions based on the current month, you use a _______________________.
Calendar component
date strategy property
calendar strategy property
The mapping of the input fields of a third-party predictive model is done in the ________________.
Predictive Model rule
Predictive Analytics Director portal
Predictive Model decision component
Customer class definition
When configuring an Adaptive Model, the property type Integer is automatically translated to which predictor type?
Alphanumeric
What is the key component of a Next-Best-Action strategy?
Decision table
Workflow
Strategy
When compared to a Predictive Model, an Adaptive Model is different as it ________________________.
uses predictor binning
learns from both positive and negative outcomes
can use strategy properties as predictors
Predictive Analytics is a _________________.
method of visualizing our data
real-time predictive dashboard
query, reporting and a search tool
the science concerned with finding repeatable patterns in data
Which value is output by an Adaptive Model?
Behavior
Lift
Performance
Score
What is the difference between predictive and adaptive analytics?
Predictive models predict customer behavior
Predictive models can predict a continuos value
Predictive models have evidence
Adaptive models use the customer data as predictors
What is the most accurate description of proactive retention? Proactive Retention ___________________.
enables business to respond to customers when they contact a call center
anticipates potential customer churn
simplifies the process of retaining customers
enables the business to reduce the number of credit risk customers
To define the relationship between Customer and Product Usage, you must create the Product Usage property in the __________________.
Customer class
Product Usage class
Strategy Result class
Product class
In a decision strategy, the adaptive model decision component belongs to the _____________.
Decision Analytics category
Predictive Model category
What are the most important aspects taken into consideration when determining the Next-Best-Action?
Business objectives and customer needs
Network bandwidth and call duration
Market trends and customer satisfaction
Product discounts and business profitability
The performance of an Adaptive Model that has not collected any evidence is _____________.
0.0
null
1.0
0.5
What is Predictive Model Markup Language(PMML)?
An XML-Based language used to represent predictive models
An Industry standard language used to represent predictive models
A mathematics-based language used to represent predictive models
Pega's own language used to represent predictive models
Which decision component allows you to use a third-party Credit Risk Model 80% of the time and a Pega Credit Risk Model 20%?
Champion Challenger
To predict if a customer is likely to churn you use a model of type _____________.
decision tree
switch
decision table
champion challenger
To create channel-specific Adaptive Model instances, you __________________.
create channel specifc Adaptive Model definition
set channel information in the strategy
do nothing, Adaptive Model instances are always channeled specific
set the channel option in the Adaptive Model component
To run a delta report in the Visual Business Director, a minimum of two _____________ are required.
input definitions
data sources
strategies
propositions
When building a predictive model, at what stage do you compare the performance of predictive models?
Model Comparison stage
Model Export stage
Model Analysis stage
Model Development stage
Pega Adaptive Models _____________.
The results of a Predictive Model is stored in a property called ___________________.
pxResult
pyOutcomeD
pyPrediction
The point at which smooth propensity and actual propensity converge is when ________________.
the actual evidence is greater than starting evidence
starting propensity is greater than actual propensity
starting evidence is greater than actual evidence
the actual propensity is greater than starting propensity
The Predictive Model Markup Language(PMML) allows for predictive models to _______________.
perform better
be developed faster
use the same modeling process
be easily shared between applications
Which decision component is used to arbitrate between propositions?
Adjudication
In a decision strategy, the Switch component can ________________.
be used to arbitrate between decision logic paths
make references to Switch decision components in other strategies
be used to calculate the propensity
be used to test two strategies against each other
The outcome of a scoring model indicates the likely ________________.
response to an offer
the period in which a spare part has to be replaced
claim value of a health insurance
write-off value of an arrears case
Which metric is used in the Proposition Distribution report?
Total revenue
Accept rate
Target budget
When implementing a Next-Best-Action project, which step is recommended to be taken first?
Define prioritization formula
Define business rules
Define Issue and Group hierarchy
Define propositions
From two churn models with the similiar performance, we choose the one with the _______________________.
highest number of predictors
most evidence
highest churn rate
fewest number of predictors
In the delta view in Visual Business Director, what does the green-colored shape indicate?
The Source data is valid
The Reference data is valid
The Source data value is larger than the Reference data value
The Source data value is smaller than the Reference data value
The adaptive model instance is created when you __________________.
import an Adaptive Model definition rule
configure and Adaptive Model decision component
create and adaptive model rule
execute the strategy containing the Adaptive Model component
In the Next-Best-Action strategy, a Switch component can be used to switch ___________________.
between two customers within the same household
between two different service propositions
between a high value and low-value customer
off interaction history
Adaptive model predictors are selected from the _________________
communication channel
customer profile
propositions profile
similar propositions
Which of the following is a good candidate for a predictor in a Scoring Model?
Mobile Phone Number
Total International Minutes
Custome Date of Birth
Customer Name
In an Adaptive Model rule, what is a valid predictor data type?
Boolean
String
In Pega Decision Management, a banner on a website represent ___________________.
channel
strategy
dimension
proposition
When building a predictive model, the Data Analysis stage is where you __________________.
group predictors
select the input data
determine the output field
create data samples
The Next-Best-Action recommendation for a customer is re-evaluated when _______________.
the service representative completes a task
a customer responds to an offer
a customer changes the call context
the service representative is in the middle of completing a task
the marketer retires an offer
In a call-center application, which receives Next-Best-Actions from Pega Customer Decision Hub, the Customer Service Representative (CSR) is _______________.
guided on the next important conversation to have with the customer
expected to improvise based on some basic customer information displayed on screen
forced to follow a strict path of recommended steps, which he/she cannot deviate from
always expected to sell a product or service irrespective of the customer's call intent
What type of information is used by the Customer Decision Hubâ„¢ to determine the Next-Best-Action recommendations?
Customer profile.
Service representative’s profile.
Number of customers waiting in the call queue.
Call context.
Which two conditions must be met for the Customer Decision Hub to consider an offer for a customer?
The offer is a service message.
The offer belongs to the top most action defined in the Next-Best-Action decision hierarchy.
The 'Active' offer attribute is set.
The offer belongs to the first relevant action in the Next-Best-Action decision hierarchy.