81. The more difficult something is to achieve, the more people like it.

Flashcards by Ashley Rice, created more than 1 year ago

Flashcards on 81. The more difficult something is to achieve, the more people like it., created by Ashley Rice on 20/01/2020.

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	Created by Ashley Rice almost 5 years ago

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Cognitive Dissonance Theory

Scarcity & Exclusivity

Example: Fraternities