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MC Questions Chapter 15

Question 1 of 20

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1. Which of the following is not a PR discipline?

Select one of the following:

  • a. Internal PR

  • b. Public affairs

  • c. Marketing PR

  • d. External PR

Explanation

Question 2 of 20

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2. Which of the disciplines is not the responsibility of the staff members?

Select one of the following:

  • a. Marketing PR

  • b. Public affairs

  • c. Internal communication

  • d. Financial PR

Explanation

Question 3 of 20

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3. why is awareness and image not important in the financial world?

Select one of the following:

  • a. Companies must prevent damage to their reputation

  • b. Companies with plans for a quotation on the stock exchange that have low awareness

  • c. Shareholders should be prepared to support a company morally

  • d. To be transparent for other companies

Explanation

Question 4 of 20

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4. What is not a task in marketing PR?

Select one of the following:

  • a. Celebrating special events

  • b. Strong advertising campaign

  • c. Bonding with the target group

  • d. Introducing a new product or service

Explanation

Question 5 of 20

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5. What is not an PR task?

Select one of the following:

  • a. Spreading out new about existing products

  • b. Ghost writing

  • c. Initiating viral marketing communication

  • d. Lobbying

Explanation

Question 6 of 20

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6. What is not a criteria of a press release?

Select one of the following:

  • a. Persuasion

  • b. Originality

  • c. Interest

  • d. Topicality

Explanation

Question 7 of 20

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7. What is established first in the PR plan?

Select one of the following:

  • a. PR objectives

  • b. establishing budget

  • c. selection of publics

  • d. PR strategy

Explanation

Question 8 of 20

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8. Which of the following types of problem is NOT suited for PR?

Select one of the following:

  • a. a relationship does not bring about the expected results

  • b. it is impossible to achieve a positive relationship with another company

  • c. the behaviour shown by a brand does not lead to the expected respons

  • d. there’s not aimed at the right target group

Explanation

Question 9 of 20

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9. Which of the following is not a task of PR?

Select one of the following:

  • a. to give the target group information about the objectives of a company

  • b. To try track the societal changes of pressure groups

  • c. chose the right target group

  • d. Try to anticipate with upcoming developments

Explanation

Question 10 of 20

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10. What type of communication is more important?

Select one of the following:

  • a. Internal

  • b. External

  • c. Both equally important

  • d. Both are not important

Explanation

Question 11 of 20

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11. What is not an objective of internal communication?

Select one of the following:

  • a. create an adequate communication structure

  • b. having good contact with the shareholders

  • c. to improve the internal image of the company

  • d. the develop individual communication skills

Explanation

Question 12 of 20

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12. What is cohesion-orientated communication aimed at?

Select one of the following:

  • a. communication that has to do with human aspects

  • b. it Is orientated at information related to the totality of the organization

  • c. it is about the ‘what’ and the ‘how’ of work.

  • d. All above answers are correct

Explanation

Question 13 of 20

1

13. What includes the external target groups?

Select one of the following:

  • a. shareholders

  • b. related companies

  • c. trade unions

  • d. all above answers are correct

Explanation

Question 14 of 20

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14. As far as work methods are concerned, which other form of communication is PR largely similar to?

Select one of the following:

  • a. direct marketing

  • b. indirect marketing

  • c. it is not similar to one of the answers above

  • d. it is similar to both direct and indirect marketing

Explanation

Question 15 of 20

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15. The result of communication, customer orientation, social responsibility and the quality of products is called:

Select one of the following:

  • a. Trade unions

  • b. Front office

  • c. Reputation management

  • d. External strategy

Explanation

Question 16 of 20

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16. What do you call the closed part of a company?

Select one of the following:

  • a. Back office

  • b. The PR department

  • c. Lobby

  • d. Cafeteria

Explanation

Question 17 of 20

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17. Why is internal branding important?

Select one of the following:

  • a. It will enhance the productivity

  • b. Target groups have direct contact with the employees

  • c. A critical journalist may be allowed a peek behind the scenes

  • d. For defending the interests of a company or brand

Explanation

Question 18 of 20

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18. Which form of reputation management fits attraction, prestige and status?

Select one of the following:

  • a. Tactical-defensive

  • b. Strategic-defensive

  • c. Tactical-assertive

  • d. Strategic-assertive

Explanation

Question 19 of 20

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19. To provide knowledge and insight to target groups is used in:

Select one of the following:

  • a. Reputation management

  • b. Information extension

  • c. Assertive management

  • d. Brand recognition

Explanation

Question 20 of 20

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20. PR campaigns may be used to get important social and societal questions onto the public. Which form of information extension fits best?

Select one of the following:

  • a. Educational information extension

  • b. Informative information extension

  • c. Persuasive information extension

  • d. All of the above

  • e. Michiel is going to Shanghai. Lucky boy

Explanation

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