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Foundations of Advertising Models: Weeks 1 - 3

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ADVT2509 Models: Weeks 1 - 3

Each question in this quiz is timed.

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Question 1 of 26

1

What do you need to have in-order to achieve message integration?

Select one or more of the following:

Theme Line & Logo
Common Tone & Shared Consistency
Message Consistency & Colour
Taglines & Images
Common Tone & Taglines

Explanation

Question 2 of 26

1

What do you need to have in-order to achieve strategic integration?

Select one or more of the following:

Shared Budget, Strong Leadership, Cross-Functional Teams
Multiple Audiences, Multiple Communication Disciplines
Corporate Mission, Common Objectives, Coordination
Common Objectives, Strong Leadership, Creative Freedom
Shared Budget, Budget Timeline, Time Management

Explanation

Question 3 of 26

1

What are the Three Processes of Semiotics?

Select one or more of the following:

Brand or Product Attribute
Interpretant
Sign or Symbol
Message
Imagery or Video

Explanation

Question 4 of 26

1

What are the three stages of the Response Process?

Select one of the following:

Cognitive, Affective, Behavioral
Affective, Cognitive, Behavioral
Behavioral, Affective, Cognitive

Explanation

Question 5 of 26

1

Attention, Interest, Desire & Action: What model are these steps from?

Select one of the following:

AIDA Model
Hierarchy of Effects Model
Innovation Adoption Model
Information Processing Model

Explanation

Question 6 of 26

1

Awareness, Knowledge, Liking, Preference, Conviction & Purchase: What model are these steps from?

Select one of the following:

AIDA Model
Hierarchy of Effects Model
Innovation Adoption Model
Information Processing Model

Explanation

Question 7 of 26

1

Awareness, Interest, Evaluation, Trial & Adoption: What model are these steps from?

Select one of the following:

AIDA Model
Hierarchy of Effects Model
Innovation Adoption Model
Information Processing Model

Explanation

Question 8 of 26

1

Presentation, Attention, Comprehension, Yielding, Retention & Behavior: What model are these steps from?

Select one of the following:

AIDA Model
Hierarchy of Effects Model
Innovation Adoption Model
Information Processing Model

Explanation

Question 9 of 26

1

What is the Standard Learning Hierarchy sequence?

Select one of the following:

Learn, Feel, Do
Do, Feel, Learn
Learn, Do, Feel

Explanation

Question 10 of 26

1

What is the Dissonance/ Attribution Hierarchy sequence?

Select one of the following:

Learn, Feel, Do
Do, Feel, Learn
Learn, Do, Feel

Explanation

Question 11 of 26

1

What is the Low Involvement Hierarchy sequence?

Select one of the following:

Learn, Feel, Do
Do, Feel, Learn
Learn, Do Feel

Explanation

Question 12 of 26

1

What does Informative represent from the FCB Model?

Select one of the following:

For highly involved purchases where rational thinking and economic considerations prevail
For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
Low involvement/feeling products where appeals to sensory pleasures and social motives are important.

Explanation

Question 13 of 26

1

What does Affective represent from the FCB Model?

Select one of the following:

For highly involved purchases where rational thinking and economic considerations prevail
For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
Low involvement/feeling products where appeals to sensory pleasures and social motives are important.

Explanation

Question 14 of 26

1

What does Habit Formation represent from the FCB Model?

Select one of the following:

For highly involved purchases where rational thinking and economic considerations prevail
For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
Low involvement/feeling products where appeals to sensory pleasures and social motives are important.

Explanation

Question 15 of 26

1

What does Self-Satisfaction represent from the FCB Model?

Select one of the following:

For highly involved purchases where rational thinking and economic considerations prevail
For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
Low involvement/feeling products where appeals to sensory pleasures and social motives are important.

Explanation

Question 16 of 26

1

Once exposed to Advertisement, what are the Three Cognitive Responses? (Model of Cognitive Response)

Select one or more of the following:

Product/ Message Thoughts
Source-Oriented Thoughts
Ad Execution Thoughts
Brand Attitudes
Attitude Toward the Advertisement
Purchase Intention

Explanation

Question 17 of 26

1

What are the two Elaboration Likelihood elements?

Select one or more of the following:

Motivation
Ability
Cognition
Execution

Explanation

Question 18 of 26

1

What are the stages in the consumer decision-making process?

Select one of the following:

Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision & Postpurchase Evaluation
Information Search, Alternative Evaluation, Purchase Decision
Problem Recognition, Alternative Evaluation, Purchase Decision & Postpurchase Evaluation

Explanation

Question 19 of 26

1

Price, Warranty & Fuel Economy are what Evaluative Criteria?

Select one of the following:

Objective
Subjective
Both
None

Explanation

Question 20 of 26

1

Image, Styling and Perceived Performance are what Evaluative Criteria?

Select one of the following:

Objective
Subjective
Both
None

Explanation

Question 21 of 26

1

What are the relevant internal psychological processes?

Select one of the following:

Motivation, Perception, Attitude Formation, Integration, Learning
Learning, Integration, Attitude Formation, Perception, Motivation
Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision, Postpurchase Evaluation
Motivation, Perception, Attitude Formation, Integration, Purchase Decision

Explanation

Question 22 of 26

1

What are Maslow's Hierarchy of Needs?

Select one or more of the following:

Self-Actualisation
Esteem Needs
Social Needs
Safety Needs
Physiological Needs
Primal Needs
Psychological Needs

Explanation

Question 23 of 26

1

What is the Perception Process?

Select one of the following:

Sensation, Selection of Information & Interpretation
Selection of Information, Interpretation & Sensation
Selection of Information, Sensation & Interpretation

Explanation

Question 24 of 26

1

What are the two basic approaches to learning?

Select one or more of the following:

Behavioral Approach
Cognitive Learning Theory
Behavioral Observation Theory
Observational Intelligence Approach

Explanation

Question 25 of 26

1

What is the Cognitive Learning process?

Select one of the following:

Goal, Purpose Behavior, Insight & Goal Achievement
Purpose Behavior, Insight & Goal Achievement
Goal, Insight, Purpose Behavior & Goal Achievement

Explanation

Question 26 of 26

1

What are some Environmental Influences on Consumer Behavior?

Select one or more of the following:

Culture
Subculture
Social Class
Reference Groups
Situational Determinants

Explanation