Ag Sales: Marketing

The system a company uses for identifying and satisfying customer needs and wants profitability.

Sale is to an individual; ultimately it is a single person who makes the buying decision

Making an organization purchase decision and the dynamics of this both differ drastically from the consumer market. There are usually multiple influencers.

Important and powerful part of the marketing strategy

External Market Analysis

Compared to competitors and customer's expectations.

Internal Analysis

Five P's

Role of Sales in Marketing