According to Kotler's Organization's Orientation, nonprofit organizations should become fully responsive to the market in order to enhance their fundraising.
Which of the following factors that are NOT essential to successful fundraising:
Institutional Readiness
Organizational Effectiveness
Human Resources
Sources of Support
Fundraising Vehicles
Management
The most common reason for straying from an organization’s mission is:
Trying to do too many things at once
Changing community needs
Deterioration of leadership
Overemphasis on the bottom line
