1.1 DEVELOP A LIST OF PROSPECTIVE DONORS BY IDENTIFYING INDIVIDUALS, GROUPS, AND ENTITIES, SUCH AS FOUNDATIONS, CORPORATIONS, AND GOVERNMENT AGENCIES, WITH THE LINKAGE, ABILITY, AND INTEREST TO GIVE IN ORDER TO QUALIFY PROSPECTIVE DONORS FOR FURTHER RESEARCH AND CULTIVATION.

Linkage, Ability, and Interest

You might see different words being used in relation to qualifying prospects, they have the same or very similar meaning

Frontline Fundraising vs. Prospect Research

Frontline:
Linkage
Ability
Interest

Prospect Research:
Affinity
Capacity
Inclination

Linkage is the only term with a slightly different meaning. Linkage refers to how the prospect is or could be connected with your organization.
Affinity specifically refers to how close the prospect feels to your organization, which includes how the prospect is linked.

Fundraising Cycle
Organizations with a fundraising plan are likely to raise more money than organization organizations without a plan.
The more effective the plan the more effective the fundraising.
https://getfullyfunded.com/dont-get-caught-in-the-cycle-of-mediocre-fundraising/

The fundraising cycle is a multi-step process that begins with an awareness of what donors seek in their gift-giving and ends with developing a relationship of repeated giving. The cycle is a continuous process of planning for an asking for charitable gifts, practicing good stewardship, and establishing ongoing relationships with donors.

Continuous and Ongoing
14 Separate Steps

	Created by Helena Banks over 4 years ago

	Copied by Helena Banks over 4 years ago

	Copied by Helena Banks over 4 years ago

	Copied by Helena Banks over 4 years ago

CFRE Fundraising Note on TASK 1, created by Helena Banks on 24/06/2020.