Antecedents (Vorläufer)

Applied behavior analysis

Authority

Availability heuristic

Behavioral commitment

Behavioral self-perception

Block-leader approach

Cognitive dissonance

Constistency

Countercontrol

Descriptive norms

Disincentive

Fear appeals

Feedback

Foot-in-the-door technique

Fundamental attribution error

Incentive (Anreiz)

Injunctive norms

Intrinsic motivation

Liking

Modelling

Normative feedback

Penalty

Pluralistic ignorance

Positive reinforcement

Prompts

Punishment

Reactance

Reciprocity

Reward

Scarcity

Social norms

Social proof

Three term contingency