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M303 Exam II

Question 1 of 174

1

In survey research, the percentage of persons in the general population that fit the qualifications to be sampled is the incidence rate.

Select one of the following:

  • True
  • False

Explanation

Question 2 of 174

1

In a Basic Experimental Design, the research designer would be manipulating only one independent variable.

Select one of the following:

  • True
  • False

Explanation

Question 3 of 174

1

For a self-administered questionnaire in survey research, the field worker and the respondent are in face-to-face contact.

Select one of the following:

  • True
  • False

Explanation

Question 4 of 174

1

If the type of behavior in question occurs infrequently, observation research would be preferable to survey research.

Select one of the following:

  • True
  • False

Explanation

Question 5 of 174

1

Which of the following is not a precondition to demonstrate causation?

Select one of the following:

  • isolation of the effect variable (indicate transfer relationship)

  • predictable statistical relationship between two variables (show concomitant variation)

  • appropriate time order of occurrence (correct temporal sequence)

  • elimination of other possible causal factors (avoid spurious association)

Explanation

Question 6 of 174

1

Physiological measurement devices are a(an) _______________ observation research format.

Select one of the following:

  • personal

  • mechanical

  • human

  • inert

Explanation

Question 7 of 174

1

In survey research, mistakes made in the transfer of a respondent's answers from the completed questionnaire to a SPSS data file is:

Select one of the following:

  • interviewer error

  • data processing error

  • non response bias

  • interviewer cheating

Explanation

Question 8 of 174

1

A researcher records on blank note cards the waiting time of customers in a checkout line at a grocery store. This is an example of:

Select one of the following:

  • structured observation

  • contrived observation

  • unstructured observation

  • response latency

Explanation

Question 9 of 174

1

All of the following are a type of personal interview, except:

Select one of the following:

  • mall-intercept

  • executive (or office)

  • mail panel

  • door-to-door (or in-home)

Explanation

Question 10 of 174

1

A marketing research firm conducts a test market to assess the attractiveness of packaging colors for a snack foods product by having subjects view proposed packaging designs on a computer screen. This is an example of a:

Select one of the following:

  • controlled test market

  • field test market

  • standard test market

  • simulated test market

Explanation

Question 11 of 174

1

In a Factorial Experimental Design, the research designer would be manipulating more than one independent variable.

Select one of the following:

  • True
  • False

Explanation

Question 12 of 174

1

In survey research, the percentage of persons in the general population that fit the qualifications to be sampled is the response rate.

Select one of the following:

  • True
  • False

Explanation

Question 13 of 174

1

For an electronic communication survey, the field worker and the respondent are in face-to-face contact.

Select one of the following:

  • True
  • False

Explanation

Question 14 of 174

1

If the type of behavior of interest to a researcher occurs infrequently, survey research would be preferable to observation research.

Select one of the following:

  • True
  • False

Explanation

Question 15 of 174

1

When a researcher tries to say that the results of a test market in Indianapolis will hold in a national rollout of a new product, this researcher is concerned with:

Select one of the following:

  • internal validity

  • external validity

  • constant error

  • the repeated measures effect

Explanation

Question 16 of 174

1

Content analysis is a (an) ______________ observation research format.

Select one of the following:

  • disguised

  • human or personal

  • mechanical or electrical

  • ethnographic

Explanation

Question 17 of 174

1

A field worker wearing a baseball cap with the name of the research client's store during the survey would most likely result in:

Select one of the following:

  • interviewer bias

  • interviewer error

  • non response bias

  • interviewer cheating

Explanation

Question 18 of 174

1

Conducting a survey in a high pedestrian traffic location is a:

Select one of the following:

  • door-to-door survey

  • traffic counter survey

  • mail panel survey

  • mall-intercept survey

Explanation

Question 19 of 174

1

Which of the following is not a dimension along which approaches to observation vary?

Select one of the following:

  • direct vs. contrived

  • visible vs. hidden

  • rigid vs. flexible

  • human vs. mechanical

Explanation

Question 20 of 174

1

A marketing research firm conducts a test market for a household laundry detergent product at all mass-merchandiser stores in Louisville and its suburbs. This is an example of a:

Select one of the following:

  • simulated test market

  • controlled test market

  • standard test market

  • demographic test market

Explanation

Question 21 of 174

1

Laboratory experiments tend to have less internal validity than field experiments.

Select one of the following:

  • True
  • False

Explanation

Question 22 of 174

1

In survey research, the percentage of total attempted interviews that are successfully completed is the response rate.

Select one of the following:

  • True
  • False

Explanation

Question 23 of 174

1

A person selected to participate in an ad hoc mail survey would receive several questionnaires over the time period of this particular research study.

Select one of the following:

  • True
  • False

Explanation

Question 24 of 174

1

In order for observation research to take place, the needed information must be observable.

Select one of the following:

  • True
  • False

Explanation

Question 25 of 174

1

The question as to whether the independent variable was the sole cause of the change in the dependent variable is the basic issue in:

Select one of the following:

  • a repeated measures study

  • a matching study

  • internal validity

  • external validity

Explanation

Question 26 of 174

1

A mystery shopper is a (an) _______________ observation research format.

Select one of the following:

  • store traffic

  • mechanical or electrical

  • human or personal

  • inert

Explanation

Question 27 of 174

1

A field worker accidentally omits a question on a questionnaire that asks a respondent for his/her home Zip Code and makes-up answers before turning in the questionnaires. This situation is an example of:

Select one of the following:

  • sample selection error

  • data processing error

  • non response bias

  • interviewer cheating

Explanation

Question 28 of 174

1

Which of the following is a contrived situation for observation research?

Select one of the following:

  • getting subjects to participate in a simulated store situation so that their behavior can be observed

  • when the subject has no knowledge that he/she is being observed

  • the observer plays no part in the behavior of interest

  • the observer uses a pre-printed observation research form to record the subject's behavior

Explanation

Question 29 of 174

1

Which of the following is not a type of electronic communications survey method?

Select one of the following:

  • fax survey

  • computer assisted personal interviewing (CAPI)

  • e-mail survey

  • computerized voice-activated telephone interview

Explanation

Question 30 of 174

1

Which of the following is a limitation of using a test market?

Select one of the following:

  • test markets are more expensive relative to descriptive research studies

  • the potential for loss of secrecy while the test market is underway

  • conducting a test market normally requires more time than conducting a survey

  • All of the above are limitations of a test market

Explanation

Question 31 of 174

1

Laboratory experiments tend to have less external validity than field experiments.

Select one of the following:

  • True
  • False

Explanation

Question 32 of 174

1

In survey research, the percentage of total attempted interviews that are successfully completed is the incidence rate.

Select one of the following:

  • True
  • False

Explanation

Question 33 of 174

1

An internet (web) survey in which the research designer specifically selects potential respondents is a recruited survey.

Select one of the following:

  • True
  • False

Explanation

Question 34 of 174

1

An advantage of observation research is that it captures what people say they do as opposed to their actual behaviors.

Select one of the following:

  • True
  • False

Explanation

Question 35 of 174

1

Which term refers to an experimental design element that unintentionally provides subjects with hints about the research hypothesis?

Select one of the following:

  • confounding effect

  • Hawthorne effect

  • testing effect

  • demand characteristic

Explanation

Question 36 of 174

1

Scanner-based research is a (an) _____________ observation research format.

Select one of the following:

  • personal

  • mechanical

  • human

  • inert

Explanation

Question 37 of 174

1

In answering a question on a questionnaire, the respondent accidentally provides an incorrect answer. This situation is an example of:

Select one of the following:

  • deliberate falsification

  • processing error

  • non response bias

  • unconscious misrepresentation

Explanation

Question 38 of 174

1

Compared to a natural observation research situation, a contrived observation research situation would not:

Select one of the following:

  • allow the researcher to collect data faster

  • allow for more control over things that might distort the behavior being studied

  • result in lower project costs

  • provide a more realistic environment in which to observe the behavior of interest

Explanation

Question 39 of 174

1

The interviewer would be in voice contact with the respondent in a (an):

Select one of the following:

  • computer-assisted telephone interview (CATI)

  • fax survey

  • computer assisted personal interview (CAPI)

  • e-mail survey

Explanation

Question 40 of 174

1

Which of the following is a limitation of using a test market?

Select one of the following:

  • test markets are less expensive relative to descriptive research studies

  • the potential for loss of secrecy while the test market is underway

  • conducting a test market normally requires less time than conducting a survey

  • All of the above are limitations of a test market

Explanation

Question 41 of 174

1

The conceptual definition is a verbal explanation of what a concept is and what it is not

Select one of the following:

  • True
  • False

Explanation

Question 42 of 174

1

Measuring only once characteristic of a retailer's customer service would be an example of the use of an uni-dimensional measurement scale.

Select one of the following:

  • True
  • False

Explanation

Question 43 of 174

1

An advantage of a multiple choice (or multi-item or determinant-choice) question is the lack of limitations on the respondent's answers.

Select one of the following:

  • True
  • False

Explanation

Question 44 of 174

1

The ability of a measurement scale to provide consistent results over time is referred to as its:

Select one of the following:

  • reliability

  • level

  • validity

  • skip pattern

Explanation

Question 45 of 174

1

A marketing research firm needs to obtain information from past customers of a fitness center. What type of question should be used to determine if a potential respondent meets this requirement?

Select one of the following:

  • screening question

  • rating question

  • ranking question

  • skip pattern question

Explanation

Question 46 of 174

1

A nominal level scale has which of the following scaling properties?

Select one of the following:

  • order and assignment, but no origin and distance

  • order, assignment, origin, and distance

  • order, assignment, and origin, but not distance

  • only assignment

Explanation

Question 47 of 174

1

The following question and provided answer choices are an example of what type of scale?...

The quality of the customer service that you received today at Joe's Pizza Restaurant was: (please circle one choice)
excellent________very good_________good___________very poor

Select one of the following:

  • unbalanced scale

  • ranking scale

  • balanced scale

  • non-forced choice scale

Explanation

Question 48 of 174

1

Using an ordinal scale for the provided answer choices to a question on a questionnaire allows the researcher to calculate the _________ for the obtained data.

Select one of the following:

  • mode but no other measures of central tendency

  • mode and median

  • mode, median, and mean

  • mode and standard deviation

Explanation

Question 49 of 174

1

The following is an example of what type of question?

The quality of the pizza at Joe's Pizza, three-time winner of the "Best of Bloomington Pizza" award, is:__________ Excellent ____________Good

Select one of the following:

  • pivot question

  • biased question

  • semantic differential question

  • checklist question

Explanation

Question 50 of 174

1

What type of scale is the following?

Please circle the service characteristic on each line that is most important to you when making a purchase on an online retailer's website.
order shipped correctly - order arrived when promised
order arrived when promised - convenient merchandise return
convenient merchandise return - order shipped correctly

Select one of the following:

  • numerical scale

  • paired comparison scale

  • constant sum scale

  • rating scale

Explanation

Question 51 of 174

1

A rule is a guide, method, or command that tells a researcher what to do in measuring an object.

Select one of the following:

  • True
  • False

Explanation

Question 52 of 174

1

Measuring five characteristics of a restaurant's delivery service quality would be an example of the use of a multi-dimensional measurement scale.

Select one of the following:

  • True
  • False

Explanation

Question 53 of 174

1

A disadvantage of a multiple choice (or multi-item or determinant-choice) question is the limitations on the respondent's answers.

Select one of the following:

  • True
  • False

Explanation

Question 54 of 174

1

The ability of a scale to measure what was intended to be measured is referred to as its:

Select one of the following:

  • reliability

  • level

  • validity

  • intensity

Explanation

Question 55 of 174

1

A few questions on a questionnaire will not apply to students under the age of 21 while a few other questions will only apply to students 21 years old or older. The majority of questions on the questionnaire are applicable to all students. What type of question should be used in this situation by the research designer.

Select one of the following:

  • screening question

  • double-barreled question

  • neutral category question

  • skip pattern question

Explanation

Question 56 of 174

1

An interval scale has which of the following scaling properties?

Select one of the following:

  • order and assignment, but not origin and distance

  • order, assignment, origin, and distance

  • order, assignment, and distance, but not origin

  • only distance

Explanation

Question 57 of 174

1

The following question and provided answer choices are an example of what type of scale?

The quality of the dessert that you had after dinner today was: (please circle one)
excellent - good - fair - poor - very poor

Select one of the following:

  • ratio scale

  • ranking scale

  • rating scale

  • non-forced choice scale

Explanation

Question 58 of 174

1

Using a nominal scale for the provided answer choices to a question on a questionnaire allows the researcher to calculate the ______ for the obtained data.

Select one of the following:

  • mode but no other measures of central tendency

  • mode and median

  • mode, median, and mean

  • mode and standard deviation

Explanation

Question 59 of 174

1

What is wrong with the following question and provided answer choices on a questionnaire?

What was your annual household income for 2014?
_________ less than 30k
_________ 30k - 40k
_________ 50k - 60k
_________ more than 60k

Select one of the following:

  • the response categories are not exhaustive.

  • the response categories are not mutually exclusive

  • it is a double-barreled question

  • All of the above are errors in this question

Explanation

Question 60 of 174

1

What type of scale is the following?

Please divide 100 points between each of these service characteristics based on their importance to you in ordering from an online retailer.
__________ order shipped correctly
__________ order arrived when promised
__________ convenient merchandise return

Select one of the following:

  • numerical scale

  • paired comparison scale

  • constant-sum scale

  • rating scale

Explanation

Question 61 of 174

1

The operational definition specifies the methods to be used in measuring a concept.

Select one of the following:

  • True
  • False

Explanation

Question 62 of 174

1

Measuring five characteristics of a retailer's customer service would be an example of the use of a uni-dimensional measurement scale.

Select one of the following:

  • True
  • False

Explanation

Question 63 of 174

1

Questions in which the respondent can reply in his/her own words are open-ended response questions.

Select one of the following:

  • True
  • False

Explanation

Question 64 of 174

1

The reliability of a measurement scale refers to its:

Select one of the following:

  • internal consistency

  • external completeness

  • validity capture

  • skip pattern sequence

Explanation

Question 65 of 174

1

A marketing research firm needs to obtain information from current customers of a casual dining food restaurant. What type of question should be used to determine if a potential respondent meets this requirement?

Select one of the following:

  • screening question

  • double-barreled question

  • neutral category question

  • skip pattern question

Explanation

Question 66 of 174

1

A scale which can only name or identify persons, objects, or events, but has no other measurement capabilities is a (an):

Select one of the following:

  • ratio level scale

  • ordinal level scale

  • nominal level scale

  • interval level scale

Explanation

Question 67 of 174

1

A respondent asked to assign each of the IU campus libraries to one of the following four groups - totally awesome, awesome, somewhat awesome, and not worth my time. This is an example of a:

Select one of the following:

  • choosing task

  • ranking task

  • rating task

  • sorting

Explanation

Question 68 of 174

1

Using a ratio scale for the provided answer choices to a question on a questionnaire allows the researcher to calculate the ________ for the obtained data.

Select one of the following:

  • mode but no other measures of central tendency

  • mode and median but no other measures of central tendency

  • mean, median, variance, and standard deviation

  • median and mean, but not the mode and standard deviation

Explanation

Question 69 of 174

1

What is wrong with the following question and provided answer choices on a questionnaire?
How much money did you have in your personal savings account on January 31, 2015?
_____ less than 10k
______ 10k - 20k
______ 20k - 30k
______ more than 30k

Select one of the following:

  • the response categories are not exhaustive

  • the response categories are not mutually exclusive

  • it is a double-barreled question

  • All of the above are errors in this question

Explanation

Question 70 of 174

1

Which of the following is an example of a category scale?

Select one of the following:

  • numerical scale

  • Stapel scale

  • Likert scale

  • All of the above are correct

Explanation

Question 71 of 174

1

A verbal explanation of what a concept is and what it is not is called a criterion definition.

Select one of the following:

  • True
  • False

Explanation

Question 72 of 174

1

An ordinal scale is the simplest level of measurement scale.

Select one of the following:

  • True
  • False

Explanation

Question 73 of 174

1

The unit of analysis for a questionnaire is the respondent.

Select one of the following:

  • True
  • False

Explanation

Question 74 of 174

1

Measurement is a process by which numbers can be assigned in a precise manner to a person following specific rules to represent quantities of attributes of the person.

Select one of the following:

  • True
  • False

Explanation

Question 75 of 174

1

A marketing research firm needs to obtain information from parents of university students. What type of question should be used to determine if a potential respondent meets this requirement?

Select one of the following:

  • screening question

  • double-barreled question

  • neutral category question

  • skip pattern question

Explanation

Question 76 of 174

1

As discussed in this course, the distinction between an interval level scale and a ratio level scale involves which scaling property?

Select one of the following:

  • order

  • assignment

  • origin

  • distance

Explanation

Question 77 of 174

1

What type of scale is this?
The ease of the navigation on the YourTexts4Less.com web site is: (please circle one)
very very good - very good - good - poor - very poor - very very poor

Select one of the following:

  • unbalanced scale

  • ranking scale

  • behavioral intent scale

  • forced-choice scale

Explanation

Question 78 of 174

1

Which of the following is an advantage of an open-ended response question?

Select one of the following:

  • the ability to easily obtain simple information

  • the ease of coding the responses for future analysis

  • the lack of limitations on the respondent's answers

  • Both (a.) and (b.) are correct

Explanation

Question 79 of 174

1

The following is an example of what type of question?
Please mark which of the following news websites you viewed yesterday.
_____cnn.com ________foxnews.com ______idsnews.com ________msnbc.com

Select one of the following:

  • stapel question

  • biased question

  • semantic differential question

  • checklist question

Explanation

Question 80 of 174

1

What type of scale is the following?
Please circle the number that best represents how happy or unhappy you are with CampusClothingOnline.com's merchandise return process.

Select one of the following:

  • numerical scale

  • paired comparison scale

  • constant-sum scale

  • LIkert scale

Explanation

Question 81 of 174

1

In a Factorial Experimental Design you are able to measure interaction effects of independent variables.

Select one of the following:

  • True
  • False

Explanation

Question 82 of 174

1

When you use two or more Survey Research Methods in a coordinated effort... you are using a _______.

Select one of the following:

  • incidence rate

  • mixed mode survey

  • response rate

Explanation

Question 83 of 174

1

What conditions are necessary for the use of observation research?

Select one of the following:

  • needed information must be observable

  • behavior of interest must be repetitive, frequent, or predictable

  • for human observation formats, the behavior of interest must be of relatively short duration

  • All of the above are correct.

Explanation

Question 84 of 174

1

Interviewer cheating is an error due to the interviewer falsifying entire interview, or parts of it.

Select one of the following:

  • True
  • False

Explanation

Question 85 of 174

1

This type of error is due to interviewer’s mistake in recording the respondent’s answer...

Select one of the following:

  • sample selection error

  • interviewer error

  • interviewer cheating

  • data-processing error

Explanation

Question 86 of 174

1

This type of error is due to incorrect selection of population elements for the sample...

Select one of the following:

  • sample selection error

  • data-processing error

  • interviewer error

  • interviewer cheating

Explanation

Question 87 of 174

1

Administrative error is an error caused by the improper administration or execution of the research task.

Select one of the following:

  • True
  • False

Explanation

Question 88 of 174

1

This type of error is due to the respondent offering “researcher’s expected” response...

Select one of the following:

  • acquiescence bias

  • interviewer bias

  • social desirability bias

  • extremity bias

Explanation

Question 89 of 174

1

This type of error is due to the interviewer’s influencing of respondent’s answers...

Select one of the following:

  • social desirability bias

  • acquiescence bias

  • extremity bias

  • interviewer bias

Explanation

Question 90 of 174

1

This type of error is due to the respondent selecting endpoint answers...

Select one of the following:

  • extremity bias

  • interviewer bias

  • social desirability bias

  • acquiescence bias

Explanation

Question 91 of 174

1

This type of error is due to the respondent selecting answers that other persons would view favorably...

Select one of the following:

  • extremity bias

  • acquiescence bias

  • social desirability bias

  • interviewer bias

Explanation

Question 92 of 174

1

Mystery Shoppers are a (an) ___________observation research format.

Select one of the following:

  • personal (human)

  • mechanical

  • inert

  • electronic

Explanation

Question 93 of 174

1

In-store observation is a (an) ___________observation research format.

Select one of the following:

  • mechanical/electronic

  • personal (human)

  • inert

Explanation

Question 94 of 174

1

Physical Trace or Artifacts are a (an) ___________observation research format.

Select one of the following:

  • personal (human)

  • mechanical/electronic

  • inert

Explanation

Question 95 of 174

1

Audit or Inventories are a (an) ___________observation research format.

Select one of the following:

  • Mechanical/Electronic

  • Personal (human)

  • Inert

Explanation

Question 96 of 174

1

Content Analysis is a (an) ___________observation research format.

Select one of the following:

  • personal (human)

  • mechanical/electronic

  • inert

Explanation

Question 97 of 174

1

What is the device that measures galvanic skin response, a measure of involuntary changes in the electrical resistance of the skin?

Select one of the following:

  • pupilometer

  • psychogalvanometer

  • voice-pitch analysis

Explanation

Question 98 of 174

1

Response latency is the amount of time it takes to make a choice between two alternatives, used as a measure of the strength of preference.

Select one of the following:

  • True
  • False

Explanation

Question 99 of 174

1

What is the name of a machine that allows one to measure what portions of the brain are active at a given time?

Select one of the following:

  • Response Latency

  • Magnetic Resonance Imagery Device

  • Pupilometer

  • Psychogalvanometer

Explanation

Question 100 of 174

1

What term is used to denote a proportion of people who are exposed to an Internet ad who actually click on its hyperlink to enter its website?

Select one of the following:

  • Click Through Rate CTR

  • Pupilometer

  • Psychogalvanometer

Explanation

Question 101 of 174

1

This type of validity is defined as the ability of a measure to correlate with other standard measures of similar constructs or established criteria.

Select one of the following:

  • criterion validity

  • construct validity

  • convergent validity

  • discriminant validity

Explanation

Question 102 of 174

1

This type of validity depends on internal consistency so that multiple measures converge on a single meaning.

Select one of the following:

  • discriminant validity

  • criterion validity

  • construct validity

  • convergent validity

Explanation

Question 103 of 174

1

This type of validity is the extent to which individual measure' content match the intended concept's definition.

Select one of the following:

  • criterion validity

  • construct validity

  • face (content) validity

  • convergent validity

Explanation

Question 104 of 174

1

This type of validity exists when a measure reliably measures and truthfully represents a unique concept; it consists of several components including face validity, convergent validity, criterion validity, and discriminant validity.

Select one of the following:

  • Construct Validity

  • John Denver

Explanation

Question 105 of 174

1

This type of validity represents how unique or distinct is a measure; a scale should not correlate too highly with a measure of a different construct.

Select one of the following:

  • convergent validity

  • discriminant validity

  • construct validity

  • face (content) validity

Explanation

Question 106 of 174

1

Sampling Error arises because of inadequacies of the actual respondents to represent the population of interest

Select one of the following:

  • True
  • False

Explanation

Question 107 of 174

1

_________ error results from some imperfect aspect of the research design that causes respondent error or from a mistake in the execution of the research....

Select one of the following:

  • Sampling

  • Systemic

  • Administrative

Explanation

Question 108 of 174

1

Population parameter refers to some true value of a phenomenon within a population...

Select one of the following:

  • True
  • False

Explanation

Question 109 of 174

1

A persistent tendency for the results of a sample to deviate in one direction from the true value of the population parameter...

Select one of the following:

  • population parameter

  • respondent error

  • sample bias

Explanation

Question 110 of 174

1

A category of sample bias resulting from some respondent action such as lying or inaction such as not responding

Select one of the following:

  • respondent error

  • sampling error

  • nonrespondents

Explanation

Question 111 of 174

1

Sample members who are not contacted or who refuse to cooperate in the research...

Select one of the following:

  • nonrespondents

  • people who aren't diggin it

Explanation

Question 112 of 174

1

___________________________ is a screening procedure that involves a trial run with a group of respondents to iron out fundamental problems in survey design

Select one of the following:

  • pretesting

  • click rate

  • prescreening

Explanation

Question 113 of 174

1

______________ is a survey method that requires the interviewer to travel to the respondent's location to drop off questionnaires that will be picked up later

Select one of the following:

  • cover letter

  • drop off method

  • e-mail surveys

Explanation

Question 114 of 174

1

A cover letter is aletter that accompanies a questionnaire to induce the reader to complete and return the questionnaire...

Select one of the following:

  • True
  • False

Explanation

Question 115 of 174

1

This a description of what time of interviewing technique: telephone interviews conducted from a central location, allowing firms to hire a staff of professional interviewers and to supervise and control the quality of interviewing more effectively

Select one of the following:

  • central location interviewing

  • random digit dialing

  • self-administered questionnaires

Explanation

Question 116 of 174

1

Item Nonresponse is the failure of a respondent to provide an answer to a survey question

Select one of the following:

  • True
  • False

Explanation

Question 117 of 174

1

______________ bias that occurs because people who feel strongly about a subject are more likely to respond to survey questions than people who feel indifferent about it

Select one of the following:

  • self-selection bias

  • response bias

  • extremity bias

Explanation

Question 118 of 174

1

These are potential respondents in the sense that they are members of the sampling frame but who don't receive the request to participate in the research...

Select one of the following:

  • refusals

  • no contacts

  • nonresponse error

Explanation

Question 119 of 174

1

These are questions in which respondents are given specific, limited-alternative responses and asked to choose the one closest to their own viewpoint

Select one of the following:

  • open-ended response questions

  • fixed-alternative questions

  • simple dichotomy questions

Explanation

Question 120 of 174

1

A Simple Dichotomy question is a fixed-alternative question that requires the respondent to choose one of two alternatives

Select one of the following:

  • True
  • False

Explanation

Question 121 of 174

1

________________is a fixed-alternative question that asks for an answer about general frequency of occurence

Select one of the following:

  • checklist question

  • frequency-determination question

  • multiple choice question

  • leading question

Explanation

Question 122 of 174

1

__________ is a fixed-alternative question that allows the respondent to provide multiple answers to a single question by checking off items

Select one of the following:

  • leading question

  • frequency-determination question

  • checklist question

  • loaded question

Explanation

Question 123 of 174

1

________ is a question that suggests a socially desirable answer or is emotionally charged

Select one of the following:

  • leading question

  • loaded question

  • checklist question

  • frequency-determination question

Explanation

Question 124 of 174

1

_________ is a question that suggests or implies certain answers... it directs the user to an answer

Select one of the following:

  • loaded question

  • checklist question

  • leading question

  • frequency-determination question

Explanation

Question 125 of 174

1

____________ is an introductory statement or preamble to a potentially embarrassing question that reduces a respondent's reluctance to answer by suggesting that certain behavior is not unusual

Select one of the following:

  • counterbiasing statement

  • loaded question

  • split-ballot technique

Explanation

Question 126 of 174

1

A Split Ballot technique is process of using two alternative phrasings of the same question for respective halves of a sample to elicit a more accurate total response than would a single phrasing

Select one of the following:

  • True
  • False

Explanation

Question 127 of 174

1

_______________ is a question that may induce bias because it covers two or more issues at once

Select one of the following:

  • double-barreled question

  • aided-recall

  • split-ballot technique

Explanation

Question 128 of 174

1

Order Bias results when a particular sequencing of questions that affects the way a person responds or when the choices provided as answers favors one response over another

Select one of the following:

  • True
  • False

Explanation

Question 129 of 174

1

____________ is asking general questions before specific questions in order to obtain unbiased responses

Select one of the following:

  • order bias

  • funnel technique

  • randomized response technique

  • unaided recall

Explanation

Question 130 of 174

1

___________________ involve(s) randomly assigning respondents to answer either the question of interest or a mundane and embarrassing question

Select one of the following:

  • randomized response techniques

  • funnel technique

  • survey flow

  • split-ballot technique

Explanation

Question 131 of 174

1

_________ is a term referring to a respondent who stops answering questions before reaching the end of the survey

Select one of the following:

  • survey flow

  • breakoff

  • filter questions

  • funnel technique

Explanation

Question 132 of 174

1

A Filter Question is a question that screens out respondents who are not qualified to answer a second question

Select one of the following:

  • True
  • False

Explanation

Question 133 of 174

1

____________ is the term allocated to the process of directing respondents to alternative portions of the questionnaire based on their response to a filter question

Select one of the following:

  • branching

  • heat map question

  • skip pattern question

Explanation

Question 134 of 174

1

Several similar questions of the same format all arranged in a grid format are called a ____________________

Select one of the following:

  • index question

  • multiple-grid (matrix table) question

  • heat map question

Explanation

Question 135 of 174

1

______________ is a graphical question that tracks the part of an image or advertisement that most captures a respondent's attention

Select one of the following:

  • heat map question

  • multiple grid (matrix table) question

  • branching

Explanation

Question 136 of 174

1

_______________ software allows question answers to be inserted into later questions

Select one of the following:

  • Piping

  • Tubing

  • Funneling

Explanation

Question 137 of 174

1

_______________ is a tabulation of the results of a pretest to help determine whether the questionnaire will meet the objectives of the research

Select one of the following:

  • Preliminary Tabulation

  • Back Translation

  • Piping Software

  • Branching

Explanation

Question 138 of 174

1

Back translation is the process of taking a questionnaire that has previously been translated into another language and having a second, independent translator translate it back to the original language

Select one of the following:

  • True
  • False

Explanation

Question 139 of 174

1

_________________ is the process of describing some property of a phenomenon of interest, usually by assigning numbers in a reliable and valid way

Select one of the following:

  • Concept

  • Measurement

  • Operationalization

  • Branching

Explanation

Question 140 of 174

1

__________________ is the process of identifying scale devices that correspond to properties of a concept involved in a research process

Select one of the following:

  • Scale

  • Concept

  • Operationalization

Explanation

Question 141 of 174

1

Correspondence rules indicate the way that a certain value on a scale corresponds to a true value of a concept

Select one of the following:

  • True
  • False

Explanation

Question 142 of 174

1

___________ scales represent the most elementary level of measurement in which values are assigned to an object for identification or classification purposes only

Select one of the following:

  • Ordinal scales

  • Nominal scales

  • Interval Scales

  • Ratio Scales

Explanation

Question 143 of 174

1

__________ are ranking scales allowing things to be arranged based on how much of some concept they possess

Select one of the following:

  • Ordinal scales

  • Ratio scales

  • Interval scales

  • Nominal Scales

Explanation

Question 144 of 174

1

Interval scales are scales that both have nominal and ordinal properties, but that also capture information about differences in quantities of a concept from one observation to the next

Select one of the following:

  • True
  • False

Explanation

Question 145 of 174

1

_________________ represent the highest form of measurement in that they have all the properties of interval scales with the additional attribute of representing absolute quantities; characterized by a meaningful absolute zero

Zero represents an absence of a concept

Select one of the following:

  • Ratio Scales

  • Nominal Scales

  • Ordinal Scales

Explanation

Question 146 of 174

1

These measures take on only one of a finite number of values

Select one of the following:

  • discrete measures

  • continuous measures

Explanation

Question 147 of 174

1

This type of measures reflect the intensity of a concept by assigning values that can take on any value along a scale range

Select one of the following:

  • continuous measures

  • discrete measures

Explanation

Question 148 of 174

1

This type of measure assigns a value to an observation based on a mathematical derivation of multiple variables

Select one of the following:

  • composite measures

  • index measures

  • continuous measures

Explanation

Question 149 of 174

1

A Summated Scale is a scale created by simply summing the response to each item making up the composite measure. The scores can be but do not have to be averaged by the number of items making up the composite scale

Select one of the following:

  • True
  • False

Explanation

Question 150 of 174

1

_______________ is an indicator of a measure's internal consistency

Select one of the following:

  • Validity

  • Reliability

Explanation

Question 151 of 174

1

_______________ represents a measure's homogeneity or the extent to which each indicator of a concept converges on a common meaning

Select one of the following:

  • Validity

  • Internal Consistency

  • External Consistency

Explanation

Question 152 of 174

1

_________________is a method for assessing internal consistency by checking the results of one-half of a set of scaled items against the results from the other half

Select one of the following:

  • Split-half method

  • Internal Consistency

  • Mixed method mode

Explanation

Question 153 of 174

1

The most commonly applied estimate of a multiple item scale's reliability. It represents the average of all possible split-half reliabilities for a construct

Select one of the following:

  • coefficient alpha

  • coefficient beta

Explanation

Question 154 of 174

1

An enduring disposition to consistently respond in a given manner to various aspects of the world; composed of affective, cognitive, and behavioral components

Select one of the following:

  • attitude

  • vibe

  • emotion

Explanation

Question 155 of 174

1

______________________ is a measure of attitudes that consists of a series of bipolar rating scales with opposite terms on either end

Select one of the following:

  • Semantic Differential

  • Likert Scale

  • Constant Sum Scale

Explanation

Question 156 of 174

1

____________________ is a model that constructs an attitude score based on the multiplicative sum of beliefs about an option times the evaluation of those belief characteristics

Select one of the following:

  • Multi-Attribute Model

  • Balanced Model

  • Multi-Field Model

Explanation

Question 157 of 174

1

________________ is a measure of the amount of Internet postings that involve a specific name or term

Select one of the following:

  • Conversation Volume

  • Click Through Rate

  • Eye-Tracking Monitoring

Explanation

Question 158 of 174

1

_______________ are categorical variables included in the stat analysis of experimental data as a way of statistically controlling or accounting for variance due to that variable

Select one of the following:

  • Blocking variables

  • Experimental variables

  • Conditional variables

Explanation

Question 159 of 174

1

___________ is a continous variable included in the statistical analysis as a way of statistically controlling for variance due to that variable

Select one of the following:

  • Blocking variable

  • Covariate

  • Main effect

Explanation

Question 160 of 174

1

___________ is the experimental difference in a dependent variable means between the different levels of any single experimental variable

Select one of the following:

  • Main effect

  • Interaction effect

  • Experimental effect

Explanation

Question 161 of 174

1

___________ is the differences in dependent variable means due to a specific combination of independent variables

Select one of the following:

  • Main effect

  • Interaction effect

  • Experimentation effect

Explanation

Question 162 of 174

1

Experiment treatment is the term referring to the way an experimental variable is manipulated

Select one of the following:

  • True
  • False

Explanation

Question 163 of 174

1

_____________ refers to a specific treatment combination associated with an experimental group

Select one of the following:

  • Cell

  • Control Group

  • Test Units

Explanation

Question 164 of 174

1

This occurs if the sampling units in an experimental cell are somehow different than the units in another cell, and this difference affects the dependent variable

Select one of the following:

  • systematic or nonsampling error

  • experimentation error

  • funneling error

Explanation

Question 165 of 174

1

An experimental _____________ means that there is an alternative explanation beyond the experimental variables for any observed differences in the dependent variable

Select one of the following:

  • confound

  • demand characteristic

  • demand effect

Explanation

Question 166 of 174

1

Demand effect occurs when demand characteristics actually affect the dependent variable

Select one of the following:

  • True
  • False

Explanation

Question 167 of 174

1

A ___________ is a device that controls the amount of time a subject is exposed to a visual image

Select one of the following:

  • Tachistoscope

  • Electronic scanner

  • Dumb galvo thing

Explanation

Question 168 of 174

1

______________ involves repeated measures because with each treatment the same subject is measured

Select one of the following:

  • Within-subjects design

  • Research design

  • Between subjects design

Explanation

Question 169 of 174

1

In Between subjects design research subject receives only one treatment combination

Select one of the following:

  • True
  • False

Explanation

Question 170 of 174

1

_______________ is a validity test of an experimental manipulation to make sure that the manipulation does produce differences in the independent variable

Select one of the following:

  • External Validity

  • Internal Validity

  • Manipulation Check

Explanation

Question 171 of 174

1

____________ occurs when a change other than the experimetnal treatment occurs during the course of an experiment that affects the dependent variable

Select one of the following:

  • History Effect

  • Manipulation Check

  • Cohort Effect

Explanation

Question 172 of 174

1

____________ refers to a change in the dependent variable that occurs because members of one experimental group experienced different historical situations than members of other experimental groups

Select one of the following:

  • Cohort Effect

  • Maturation Effect

  • History Effect

Explanation

Question 173 of 174

1

_____________ occurs when some subjects withdraw from the experiment before is completed

Select one of the following:

  • Mortality Effect (Sample Attrition)

  • Instrumentation Effect

  • History Effect

Explanation

Question 174 of 174

1

__________ is a nuisance that occurs when change in the wording of questions, a change in interviewers, or a change in other procedures causes a change in the dependent variable

Select one of the following:

  • Instrumentation Effect

  • History Effect

  • Mortality Effect

Explanation

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