Ahts and Cwafts

Definition of NPD

5 types of New Products

New to the Market

New Category Entries

Additions to product lines

Product improvements

Repositionings

Why is a new product important?

Major factor of new product sucess

What is an innovation

Two types of innovation

3 conflicting forces of new products that form value

Why is NP and innovation management important?

5 phases of new product process

Opportunity Identification

Concept Generation

Concept Evaluation

Development

Launch

Initiation Vs. Implementation

Stage-Gate process

Stage Vs. Gate

3 reasons on why a firm needs a NP strategy

3 major inputs of NP startegy

What is a mission statement?

Corporate Strategy Vs. NP Strategy

Strategic Business Units

What is a NP Team?

Product Platform

Why do we need Product Platform Planning?

Opportunity Identification
4 sources of NP Strategy Opportunity

What is the Product Innovation Charter?

Describe the 4 elements of PIC

3 elements of Focus in PIC

Goals/Objectives

Guidelines
Advantages of the 3 types of business

4 types of Strategic Business

Four steps of concept generation

2 dimensions of creativity

4 perspectives of creativity

What are the 2 types of creativity?

What is creativity?

What is NP Creativity?

What is a product concept?

What are the 3 required inputs of product concept?

Difference between product concept and new product.

Soft bubble gum example of product concept

3 patterns of concept generation

5 sources of NP concepts

Why do we need concept evaluation?

What are the evaluation tasks for the 5 phases of NPD?

What is the Cumulative Expenditure Curve?

CEC
High tech products Vs. Consumer products

What is the Decay Curve?

What are the two types of Decay Curves?

What is Rolling Evaluation?

What are 4 caveats in using rolling evaluation?

What are potholes?

Describe people dimension

What is the ATAR Model?

What are the 4 elements of ATAR Model to calculate buying units?

What is the ATAR equation?