Noah Swanson
Quiz by , created more than 1 year ago

A market segmentation quiz based on the Edexcel IGCSE Business Studies Syllabus

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Noah Swanson
Created by Noah Swanson over 9 years ago
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Market Segementation

Market Segementation

Question 1 of 4

1

What is a financial Benefit to a business of using Market Segmentation?

Select one of the following:

  • By producing for different segments businesses are able to gain more revenue

  • Customers could be more loyal to a business as a product will feel tailored to them

  • Promotional material will not be wasted on those who product is not relevant to

Explanation

Question 2 of 4

1

When considering selling ice cream to select countries worldwide which segment group would be most appropriate?

Select one of the following:

  • Demographic

  • Geographic

Explanation

Question 3 of 4

1

Selling bespoke suites is a mass market

Select one of the following:

  • True
  • False

Explanation

Question 4 of 4

1

Businesses waste promotional resources by not targeting a select market segment

Select one of the following:

  • True
  • False

Explanation

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