Public relartions Multiple choice questions

Question 1 of 45

1

The internet has changed public relations in what way?

Select one of the following:

PR practitioners can put new on the Website for reporters to access anytime
Blogs provide an opportunity to communicate with publics and find target audience
Podcasting allows organizations to provide audio and video to the general public without the new media
All of these

Explanation

Question 2 of 45

1

YouTube, Flickr and Facebook are examples of what kind of collaborative media?

Select one of the following:

Social
Interactive
Sharing
New

Explanation

Question 3 of 45

1

The definition of community relations as a public relations function includes

Select one of the following:

The goal of benefiting the organization only
The goals of benefiting the community only
Unplanned, spontaneous participation with a community
Participation with a community to maintain and enhance its environment

Explanation

Question 4 of 45

1

Guerrilla tactics are which of the following?

Select one of the following:

a wartime manoeuvres
Illegal
non-traditional communication vehicles
never successful

Explanation

Question 5 of 45

1

The first task of investor relations is to _______________________

Select one of the following:

create and maintain investor confidence
obtain support from SEC members
file and distribute paperwork to various stock exchanges
meet with company financial offers to strategize

Explanation

Question 6 of 45

1

Social marketing involves

Select one of the following:

organizing social events to benefit a non-profit agency
joining social groups to promote an organization
working on behalf of a social cause that benefits society as a whole
marketing an organization to specific social groups.

Explanation

Question 7 of 45

1

As part of its management function, public relations practioners might

Select one of the following:

develop new products
layout new sales ads
determine employee salary ranges
assist in influencing or changing public policy

Explanation

Question 8 of 45

1

A public is defined as a group of individuals or organisations who

Select one of the following:

work for the same company
have a relationship with an organisation
use the same product
are boycotting an corporation

Explanation

Question 9 of 45

1

a group can become one of an organizations________________ when it recognizes an issue related to an organization, understands its relevance to the groups members and begins to talk about or organize to take actions on the issue

Select one of the following:

publics
problems
rivals
competitors

Explanation

Question 10 of 45

1

Public marketing, advertising and marketing are_______________________terms

Select one of the following:

interchangeable
distinctly different
synonymous
all of the above

Explanation

Question 11 of 45

1

Decision making in an organisation should include PR practitioners because:

Select one of the following:

they're the only ones who know how to communicate the decisions with appropriate publicises and audiences
they are in charge of the social responsibility of the organization
they are at the highest levels of organizational leadership within the organization
their ineraction with the organizations publics gives them insight into valid issues that may influence their decisions

Explanation

Question 12 of 45

1

Public relations practitioners should be involved in managements decision making ________________.

Select one of the following:

only during crises
during the decision making process
only after decisions have been made
only if key publics will oppose the decision

Explanation

Question 13 of 45

1

Which of the following is secondary research?

Select one of the following:

using company or public records and contacts
reviewing previously published or broadcast information
using focus groups or surveys
interviewing company officals

Explanation

Question 14 of 45

1

The process of researching, creating and refining a product or service and distributing that product or service to target customers is called________

Select one of the following:

advertising
marketing
public relations
all of the above
none of the above

Explanation

Question 15 of 45

1

The execution phase of the public relations process is known as ______

Select one of the following:

planning
propaganda
evaluation
research
communication

Explanation

Question 16 of 45

1

When public relations practitioners seek to maintan or improve relations with local special interest groups, they are engaged in_________

Select one of the following:

investor relations
community relations
employee relations
media relations
consumer relations

Explanation

Question 17 of 45

1

a group that can directly influence your organizations abilities to achieve its goals is known as _______________

Select one of the following:

a secondary public
a primary public
a latent public
an intervening public
an aware public

Explanation

Question 18 of 45

1

Most crises are ______

Select one of the following:

unavoidable
time consuming
predictable
expensive
disastrous

Explanation

Question 19 of 45

1

A tactic in marketing public relations is

Select one of the following:

billboards
advertising
blogs and interactive websites
all of the above
none of the above

Explanation

Question 20 of 45

1

What is lobbying

Select one of the following:

directly interacting to influence elected officials or government regulators and agents
protesting in Washington D.C. about a particular course
the enhancement of communication between investor-owned companies and their shareholders

Explanation

Question 21 of 45

1

What is a focus group?

Select one of the following:

small groups of a targeted public who are interviewed for research
a group of people chosen to be finalist for the next reality show
a group chosen as the 'best of the best'
a group of people who want to go into public relations

Explanation

Question 22 of 45

1

The practice of combining public relations, marketing, advertising, and promotion into a seamless campaign is known as

Select one of the following:

viral marketing
integrated marketing communications
satellite-delivered media
video news conference

Explanation

Question 23 of 45

1

Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods , or services by an identified sponsor?

Select one of the following:

advertising
public relations
direct marketing
sales promotion

Explanation

Question 24 of 45

1

The___________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives

Select one of the following:

value mix
integrated dealer mix
marketing communications mix
marketing control mix

Explanation

Question 25 of 45

1

Two major factors are changing the face of today's communications. One of these factors is the fact that

Select one of the following:

costs of promotion are rising
mass markets are fragmented and marketers are shifting away from mass marketing
global communications are not growing rapidly enough
marcom managers have achieved more power and control

Explanation

Question 26 of 45

1

____________ combine (s) sights, sound, and motion: appeals to the senses: and has a low cost per exposure as advantages

Select one of the following:

Newspapers
Television
Direct mail
Radio

Explanation

Question 27 of 45

1

Factors leading to the need to manage crises well include all the following EXCEPT

Select one of the following:

Round- the- clock cable news coverage
Tabloid journalism techniques used by various media outlets
Insensitivity of those not affected by the immediate crisis
Increase numbers and depth of crises affecting society

Explanation

Question 28 of 45

1

Elements of 'issues management' include all the following EXCEPT:

Select one of the following:

Anticipated issues that are year or more away
Impact of external factors
Impact of internal factors
Bottom-line orientation

Explanation

Question 29 of 45

1

For a public relations function to gain acceptance for issues management, the must have approved from

Select one of the following:

The director of human resources
Top management, particularly the CEO
The marketing director
The security director

Explanation

Question 30 of 45

1

For risk communication to be effective, public relations people need to:

Select one of the following:

encourage management to be part of the communications loop
anticipate the needs of media by approaching them with solid information before they approach you
take the matter seriously
ensure the organizations deed match the words

Explanation

Question 31 of 45

1

You can expect to sense or see all the following when a crisis strikes EXCEPT:

Select one of the following:

The element of surprise
Events escalate
Truly helpful politicians and observers
siege mentality

Explanation

Question 32 of 45

1

'Transparency' a term business people are prone to use as result of the fallout from many unethical business dealings in the early 21st century, refers to:

Select one of the following:

Organizations, particularly their management, increasing their efforts to be more open to their various constituencies
making accounting procedure even more understandable to the SEC
CEOs committing to share profits with employees and shareowners
Renewed efforts to publish corporate codes of ethics

Explanation

Question 33 of 45

1

Corporate social responsibility boils down to;

Select one of the following:

providing safe products that perform well and do not harm the environment
providing employees a safe, healthy work environment
Avoiding discrimination in hiring, promoting and retaining the best people for your organization
All of the above

Explanation

Question 34 of 45

1

Most publc relation analysis takes the informal form called:

Select one of the following:

Primary research
Objective research
Abstract research
Secondary research

Explanation

Question 35 of 45

1

'Public relations' can be defined as

Select one of the following:

A collection of techniques for persuading people to buy products they don't need.
a collection of techniques for persuading news organizations to give space or time to people or products that are not inherently newsworthy
Planned are continuous communication to provide information about an organisation, issue or product to the public
Planned and continuous communication to obscure the inadequacies of an organization or product

Explanation

Question 36 of 45

1

Public relations professionals often deal with earth internal or external communications. Which of the following best describes those two types of communications?

Select one of the following:

Internal communications deal with investors, clients, customers or contributors, and external communications keep company employees informed about the company
Internal communications always flow from the top of the organization down, and external communications always flow from the bottom to the top.
Internal communications always are carious out by e-mail, and external communications always are carried out through the mass media
Internal communications keep company employees informed about the company, and external communications deal with investors, client, customers or contributors

Explanation

Question 37 of 45

1

Effective public relations practitioners first

Select one of the following:

send as many press releases as possible to as many people
determine which media outlines best serve their purposes
ask editors to promise to use their press release
find out which media have been most friendly to their client in the past

Explanation

Question 38 of 45

1

Which of the following is Not among the reasons often cited by journalists for rejecting news

Select one of the following:

news organisations move slowly and need plenty of time to rewrite the release
a release received close to a deadline is likely to be thrown away
a release received close to a deadline leaves news organisations with too little time to plan press coverage
a release received too close to a deadline is less likely to be published.

Explanation

Question 39 of 45

1

If a news release contains a statements such as ' parents are worried about the amount of violence in our society' that release is of questionable news value because it is

Select one of the following:

probably one- side story
stating the obvious
full of puffery
reporting a contrived event

Explanation

Question 40 of 45

1

Public relations is defined as __________ with an organization

Select one of the following:

media- communication function
consumer-community function
leadership - management function
management-media function

Explanation

Question 41 of 45

1

Public relations practitioners develop, execute and evaluate organizational programmes that promote the exchange of influences and understanding_____________________

Select one of the following:

among an organisation constituent parts and publics
so that hostile publics can be silenced
in a attempt to make sure organizational secrets are not leaked

Explanation

Question 42 of 45

1

Which of the following is NOT among the reasons of often cited by journalists for rejecting news releases?

Select one of the following:

They are not newsworthy
They are too well written
They are sent to the wrong person
They fail to include important informatio

Explanation

Question 43 of 45

1

Newspapers, television and radio stations are examples of what kind of media?

Select one of the following:

Social
Interactive
Controlled
Uncontrolled

Explanation

Question 44 of 45

1

	Created by matthewhart123 over 9 years ago

Quiz on Public relartions Multiple choice questions, created by matthewhart123 on 07/05/2015.

Public relartions Multiple choice questions

Question 1 of 45

The internet has changed public relations in what way?

Select one of the following:

Explanation

Question 2 of 45

YouTube, Flickr and Facebook are examples of what kind of collaborative media?

Select one of the following:

Explanation

Question 3 of 45

The definition of community relations as a public relations function includes

Select one of the following:

Explanation

Question 4 of 45

Guerrilla tactics are which of the following?

Select one of the following:

Explanation

Question 5 of 45

The first task of investor relations is to _______________________

Select one of the following:

Explanation

Question 6 of 45

Social marketing involves

Select one of the following:

Explanation

Question 7 of 45

As part of its management function, public relations practioners might

Select one of the following:

Explanation

Question 8 of 45

A public is defined as a group of individuals or organisations who

Select one of the following:

Explanation

Question 9 of 45

a group can become one of an organizations________________ when it recognizes an issue related to an organization, understands its relevance to the groups members and begins to talk about or organize to take actions on the issue

Select one of the following:

Explanation

Question 10 of 45

Public marketing, advertising and marketing are_______________________terms

Select one of the following:

Explanation

Question 11 of 45

Decision making in an organisation should include PR practitioners because:

Select one of the following:

Explanation

Question 12 of 45

Public relations practitioners should be involved in managements decision making ________________.

Select one of the following:

Explanation

Question 13 of 45

Which of the following is secondary research?

Select one of the following:

Explanation

Question 14 of 45

The process of researching, creating and refining a product or service and distributing that product or service to target customers is called________

Select one of the following:

Explanation

Question 15 of 45

The execution phase of the public relations process is known as ______

Select one of the following:

Explanation

Question 16 of 45

When public relations practitioners seek to maintan or improve relations with local special interest groups, they are engaged in_________

Select one of the following:

Explanation

Question 17 of 45

a group that can directly influence your organizations abilities to achieve its goals is known as _______________

Select one of the following:

Explanation

Question 18 of 45

Most crises are ______

Select one of the following:

Explanation

Question 19 of 45

A tactic in marketing public relations is

Select one of the following:

Explanation

Question 20 of 45

What is lobbying