mariakbyrne
Quiz by , created more than 1 year ago

4 p's- PRODUCT

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mariakbyrne
Created by mariakbyrne over 9 years ago
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Marketing- Product quiz

Marketing- Product quiz

Question 1 of 9

1

What are the tangible elements of a product?

Select one or more of the following:

  • Physical good

  • Mental good

  • Service

  • Concern

  • People

  • Organisations

Explanation

Question 2 of 9

1

What are the intangible elements of a product?

Select one or more of the following:

  • Quality

  • People

  • Performance

  • Courtesy

  • Organisations

  • Concern

Explanation

Question 3 of 9

1

Advertising gives a brand a personality.

Select one of the following:

  • True
  • False

Explanation

Question 4 of 9

1

One reason why a company may brand is for protection against competition.

Select one of the following:

  • True
  • False

Explanation

Question 5 of 9

1

Branding gives a product an identity.

Select one of the following:

  • True
  • False

Explanation

Question 6 of 9

1

In branding what process prolongs the life of a brand?

Select one of the following:

  • Brand extentions

  • Brand valuation

Explanation

Question 7 of 9

1

Re positioning a brand requires extensive planning.

Select one of the following:

  • True
  • False

Explanation

Question 8 of 9

1

What are the stages in the product life cycle?

Select one or more of the following:

  • Introduction-Beginner-Intermediate-Advanced-Old

  • Introduction-Growth-Maturing-Stable

  • Introduction-Growth-Maturity-Decline

Explanation

Question 9 of 9

1

Key questions in new product development are:

Select one or more of the following:

  • When to launch?

  • When to produce?

  • Where to launch?

  • What date?

  • Have I planned my market rollout?

  • Whats this weeks profits?

Explanation

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