Flashcards on 4.4 Market research, created by Adalmiina on 14/05/2015.
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Created by Adalmiina
about 9 years ago
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Close
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Created by Adalmiina
about 9 years ago
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Market research
Ad hoc market research
Continuous research
Role of market research
Primary research
Benefits of primary research
(CURry)
Drawbacks of primary research
Methods of primary research
All market research should be held on the premises of...
Surveys
Interviews
Focus groups
Observations
Secondary research
Benefits of secondary research
(FISSC)
Drawbacks of secondary research
Methods of secondary research
