In regard to the s.tl() method, what do 'o','e',and 'd' represent respectively?
custom, exit, download
overhead, exit, destination
internal, external, description
s.events='event1:1234abcd' is an example of what?
Event serialization
Event concatenation
External link tracking
Event serialization must be enabled by clientCare
Events can hold what type of data?
Counters
Numeric and currency
Booleans
What is a good example of events being used as a counter?
s.events = 'event1'
s.events = 'event1'; s.products=';product;1;2.99;event1=100'
s.events = 'event1=5'
s.events = 'event1'; s.products=';product;1;2.99;event1=1.99'
What is a good example of events being used as currency?
There are two types of merchandising, product string and conversion variable
Where is the merchandising category in the product string?
s.products = ';product;;;;eVar2=merchandising category'
s.products = ';product;;eVar2=merchandising category;;'
s.products = ';product;eVar2=merchandising category;;;'
s.products = 'eVar2=merchandising category;product;;;;'
Conversion variable needs to use a non-binding event, which you will set in the Admin console
You can fire the merchandising value at any time.
What is a good example of the s.hier variable?
s.hier1 = 'products|shirts|red polo'
s.hier1 = 'products with shirts and polos'
s.hier1 = ';products;shirts,red,polo'
s.hier1 = ';products;shirts|red|polo'
eVars persist
s.props persist
eVars allocation can be set to...
most recent(last)
original value(first)
linear
open
auto
eVar expiration can be set to...
[visit, hit, never, minute, hour, purchase, product events, custom]
[visit, hit, never, minute, hour, props, product events, custom]
[visit, hit, never, minute, hour, props, purchase, custom]
[visit, hit, default, minute, hour, purchase, props, custom]
Props can be enabled for...
List support
Pathing
Participation
Boolean triggers
Pathing gives you the path a visitor took to get to your site
Conversion events are determined by successfully authenticating to back-end servers
What is a good example of the campaign variable?
s.campaign=s.getQueryParam('cid')
s.campaign='event1=100'
s.campaign=s.servers.toLowerCase()
s.campaign=s.setQueryParam('cid')
A document used to illustrate which variables you are using and how they are being used.
Quality Assurance Test Plan
Solution Design Document
Variable Pathing Plan
Research and Analysis Document
An Adobe provided browser favorite/bookmark that allows you to view Adobe image requests on a page
Internet Explorer 6
Digital Pulse Debugger
Firebug
Chrome Dev Tools
Digital Pulse Debugger shows SiteCatalyst, Test&Target, Recommendations, AudienceManager, Survey and Adlens tags
Digital Pulse Debugger provides options to URL Decode, Auto Refresh and view in a Friendly Format
What requires Adobe ClientCare to complete?
Identifying supported users
Enabling hierarchy variables
Enabling conversion visits and visitors
Enabling s.transactionID for data integrations
Enabling s.tnt variable for T&T integrations
Changing the currency for a report suite after initial creation
Disabling a report suite
Enabling event serialization
Datawarehouse is a real-time repository of SC Data.
SAINT is a cloud-based storage solution for SC-referenced assets.
What Adobe product provides deepest insights and concise segmentation as revealed by unlimited real-time visitor info?
Datawarehouse
SAINT
Discover
VISTA
Data Sources
What Adobe product allows you to apply a rule or logic to your SiteCatalyst data after it has been collected, but before it's stored in Adobe's tables.
Data sources
What variable can be used to enable multi-suite tagging?
s_accounts
eVars
props
channel
What Adobe product allows offline data or additional online data to easily be imported and immediately made available in reporting and tied to siteCatalyst data using a transactionID?
What is the preferred method for submitting data to Data Sources?
FTP
API
SMS
ACME
What Adobe product is a compressed file containing raw tab-delimited traffic data for a report suite?
Data Feed
What Adobe product is a tool used to segment data retrospectively from Datawarehouse and become available in a new report suite in SC?
ASI
What Adobe tool simplifies data collection by allowing you to manage your variable data as it's being sent to reporting?
Processing Rules
VISTA Rules
Client Rules
What is Adobe's order of rule operations?
Data collection > Processing Rules > VISTA > Marketing Channel Processing Rules
Data collection > VISTA > Processing Rules > Marketing Channel Processing Rules
Data collection > Marketing Channel Processing Rules > VISTA > Processing Rules
Data collection > Processing Rules > Marketing Channel Processing Rules > VISTA
SAINT classifications are additional data attributes or properties that are applied to the key value
Select the types of classifications
Campaign
Creative
Metric Specific
Variable
Conversion
Campaign classifications are defined as
elements that will not vary within the campaign, such as the name or owner
elements that do vary between placements or instances of the campaign. Includes media type, headline, keyword or vendor.
fixed numeric values associated with a campaign, such as the hard cost for a campaign
Metric specific classifications are defined as
Classifications create additional reports that can be found under the variable you are classifying in reporting, these reports further breakout your reporting by the classifications you have created
Place siteCatalyst page code just after the <body> tag for the best performance
Legacy code or H code has the most plugin support as all of the plugins are not supported in AppMeasurement
AppMeasurement library
is 3-5 times faster than H.25
has native support for most used plugins
is small and fast enough to be used on mobile sites but has all the power of the old H-code so it can be used on the web
supports deploying the s_code and page code inside the head tag, which was not fully supported in H code
supports running multiple version of a library at the same time by using different object names (instead of "s" you could use "s_new", etc...)
intentionally redirects Internet Explorer 6 an 7 users to a Microsoft-sanctioned upgrade site
acts as a polyfil for HTML5 element definition standards
How might you exclude internal traffic?
Use the internal url filter in the admin console to determine which domains you want to collect traffic from
Use s.linkInternalFilters in the JS library to determine which domains are considered internal
Submit all internal requests from the https:// protocol.
How might you tag a 404 page?
Use the pageType variables to designate a 404 page.
Ensure that the pageName variable is not populated on the 404 error page.
Add pathing to the s.errorPage variable.
Plugins:
Are JS utilities or functions that are added to your standard JS library and are primarily used to modify or add to the existing functionality.
Are Community-driven JS modules housed on the popular open-source site GitHub.
Extend the capabilities of the JS library to provide functionality that is not provided by default
Are enabled by setting s.usePlugins = true and placing the plugin configuration in the s_doPlugins function
What plugin is generally used to grab a value from an identified query parameter in your url string?
s.getQueryParam
s.queryStringParam
s.parseQueryString