Sandra Leak
Mind Map by , created more than 1 year ago

marketing mix

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Sandra Leak
Created by Sandra Leak over 9 years ago
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MarketingMix$2 dollarshopProduct:Cheap/disposableitems that are notexpected to lastlong.Price: Verycheap at$2 an itemor packet.Place: Generally easy to locate. In most towns andcities. Products displayed in a haphazard fashion –some attempt at categorising them.Promotion: Imaging with signage –recognisable. Radio advertising withcatchy jingle. Strong emphasis on wordof mouth.A Bankoffering anew bankaccountProduct/service : Name of the account and whatthe customer can do with it - e.g. overdraftfacilities, direct debit payment etc. A descriptionof the product or service.Price: The price would be described to havethe account …. Ie., the rate of interest paid onpositive balances and charged on negativebalances.Place: Describe physical location egThames Highway. Add benefits: is itlocated near the University? Is it an onlineaccount accessible 24/7 worldwide?Promotion: how wouldthey target/promote tostudents …..whatwould the message be?Eg an interest freeloan, or money to buybooks etcDouble click this nodeto edit the textClick and drag this buttonto create a new node