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Mind Map
by
Sandra Leak
, created
more than 1 year ago
marketing mix
Pinned to
153
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No tags specified
place
promotion
price
product
Created by
Sandra Leak
over 9 years ago
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2971285
mind_map
2017-01-18T00:31:52Z
Marketing
Mix
$2 dollar
shop
Product:
Cheap/disposable
items that are not
expected to last
long.
Price: Very
cheap at
$2 an item
or packet.
Place: Generally easy to locate. In most towns and
cities. Products displayed in a haphazard fashion –
some attempt at categorising them.
Promotion: Imaging with signage –
recognisable. Radio advertising with
catchy jingle. Strong emphasis on word
of mouth.
A Bank
offering a
new bank
account
Product/service : Name of the account and what
the customer can do with it - e.g. overdraft
facilities, direct debit payment etc. A description
of the product or service.
Price: The price would be described to have
the account …. Ie., the rate of interest paid on
positive balances and charged on negative
balances.
Place: Describe physical location eg
Thames Highway. Add benefits: is it
located near the University? Is it an online
account accessible 24/7 worldwide?
Promotion: how would
they target/promote to
students …..what
would the message be?
Eg an interest free
loan, or money to buy
books etc
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2971285
mind_map
2017-01-18T00:31:52Z
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