Four main principles:
1. Difficult specific goals lead to significantly higher performance than easy goals, no goals, or even the setting of an abstract goal such as urging people to do their best
2. Given goal commitment, the higher the goal the higher the performance
3. Incentives lead to the setting of and commitment to a specific difficult goal
4. Goal setting affects choice, effort, and persistence, but also cognition; people are motivated to discover ways to attain the goal
This describes what?
Select one of the following: