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Social Media Guideline Quiz

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Social Media Guideline Quiz

Question 1 of 20

1

Who can post on behalf of Kimberly-Clark and their brands?

Select one of the following:

  • Outside agencies

  • Brand team

  • Community Managers

  • All of the above

Explanation

Question 2 of 20

1

In all media, K-C does NOT allow brand messages to be placed in environments or with content containing the following:

Select one of the following:

  • Graphic or excessive violence, or threats of such

  • Discriminatory, harassing or retaliatory activities

  • Exploitive or gratuitous sex

  • Editorial/Content that slanders and/or can be perceived as damaging to K-C at the corporate or brand level

  • Discussion and/or glorification of illegal activities

  • Content considered generally to be in bad taste

  • Content that discloses confidential, proprietary or trade secret information belonging to K-C

  • All of the above

Explanation

Question 3 of 20

1

Persons under the age of 13 can leave comments/content on K-C branded social pages.

Select one of the following:

  • True
  • False

Explanation

Question 4 of 20

1

Community Managers should use the approved "Play Nice" language in a follower conversation where social users are verbally attacking one another.

Select one of the following:

  • True
  • False

Explanation

Question 5 of 20

1

What type of posts should be hidden from our social space? (check all that apply)

Select one or more of the following:

  • Profanity, perverted, vulgar, or pornographic language

  • Harmful or misleading information

  • Posts with a clear intention to sell or promote another product or service

  • Photo of cute babies

  • Any discriminatory, harassing or retaliatory reference regarding gender, disability, religion, politics, race, sexual preference or any other protected category

  • Personally identifiable information

  • Negative comments

  • Any content that includes sending spam or phishing

Explanation

Question 6 of 20

1

In most cases, to preserve the immediacy and conversational nature of social media, K-C’s practice is to allow user generated content to appear immediately on K-C’s social media accounts or sites, and be moderated continuously or as soon after going live as possible.

Select one of the following:

  • True
  • False

Explanation

Question 7 of 20

1

K-C’s preference is that every single post includes transparent disclosure.

Select one of the following:

  • True
  • False

Explanation

Question 8 of 20

1

Community Managers can edit any content that has already been posted.

Select one of the following:

  • True
  • False

Explanation

Question 9 of 20

1

Community Managers may request any personal, or personally identifiable, information from consumers through social media.

Select one of the following:

  • True
  • False

Explanation

Question 10 of 20

1

Is private messaging allowed through our branded social media programs?

Select one or more of the following:

  • Yes

  • No

Explanation

Question 11 of 20

1

The Community Manager should always steer negative social complaints offline.

Select one of the following:

  • True
  • False

Explanation

Question 12 of 20

1

How do you decide what posts should be escalated? (Select the best possible answer)

Select one of the following:

  • Use your best judgement

  • Ask your lead

  • Through the escalation decision tree

  • All posts should be escalated

Explanation

Question 13 of 20

1

K-C owns all global K-C social media sites, as well as the administrative right to distribution and passwords for such sites.

Select one of the following:

  • True
  • False

Explanation

Question 14 of 20

1

YouTube is used primarily for embedded and hosted videos.

Select one of the following:

  • True
  • False

Explanation

Question 15 of 20

1

What comments/posts should Community Managers respond to? (check all that apply)

Select one or more of the following:

  • Everything!

  • Product inquiry

  • Product complaint

  • All posts to the Facebook timeline, unless the comment is questionable and you're instructed to ignore by the team lead

  • Follower conversations

  • Photos on our timelines

  • Photos in threads

Explanation

Question 16 of 20

1

What should you look for when following back on Twitter?

Select one of the following:

  • Must have a profile photo

  • 50 followers or more

  • Whether or not the account uses profanity and or graphic photos

  • If the user is an ABDL

  • All of the above

Explanation

Question 17 of 20

1

How responsive should the Community Manager's comments be?

Select one of the following:

  • 10 minutes or less

  • 15 minutes or less

  • 20 minutes or less

  • 30 minutes or less

Explanation

Question 18 of 20

1

Can Instagram posts be made from personal devices?

Select one or more of the following:

  • Yes

  • No

Explanation

Question 19 of 20

1

What can the Community Manager retweet?

Select one of the following:

  • Any tweet

  • Tweets from just our followers

  • A tweet from a K-C partner or blogger, and anything pre-approved by the agency

  • None of the above

Explanation

Question 20 of 20

1

Can K-C employees leave reviews on our products?

Select one of the following:

  • Yes

  • No

  • Yes, but only if they disclose that they are a K-C employee and their opinions are their own

Explanation

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