Alex Whitty
Quiz by , created more than 1 year ago

Diploma Digital Marketing (SEO) Quiz on SEO, created by Alex Whitty on 06/10/2015.

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Alex Whitty
Created by Alex Whitty about 9 years ago
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SEO

Question 1 of 9

1

Fill the blank spaces to complete the text.

On-page is refining the website to improve the and by search engines. Off-page is building a rank by developing quality from relevant website.

Explanation

Question 2 of 9

1

SEO is essentially the same as PPC because both involve increasing traffic to a website.

Select one of the following:

  • True
  • False

Explanation

Question 3 of 9

1

Which factors does Google take into account on each search?

Select one or more of the following:

  • Geographical location

  • Previous search history

  • Logged into Google+

  • Responsiveness to digital device being used

Explanation

Question 4 of 9

1

Keeping content up to date is not important in a Google ranking

Select one of the following:

  • True
  • False

Explanation

Question 5 of 9

1

On-site optimisation concerns:

Select one of the following:

  • Site content and structure

  • Content marketing

Explanation

Question 6 of 9

1

On-site optimisation concerns:

Select one or more of the following:

  • Site content and structure

  • Content marketing

  • Link building

  • URLs

  • Alt and meta tags

  • Internal linking

  • Sitemaps

  • Headings (h1-h6)

Explanation

Question 7 of 9

1

Online searches reveal customer insights, such as:

Select one or more of the following:

  • Person: who the user is (segmented and qualified by the search engine)

  • Place: location and destination of searcher

  • Priority: indicator of their timeframe

  • Product: what is important to the searcher

  • Purchase: where or how the searcher wants to buy

Explanation

Question 8 of 9

1

Fill the blank spaces to complete the text.

The benefits for business of a high listing position in organic searches are , and .

Explanation

Question 9 of 9

1

Fill the blank spaces to complete the text.

Typical KPIs for SEO include: , ,

Explanation

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